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What is Business Analytics ?
Dr Susan Entwisle, HPE Distinguished Technologist
Eric Wei, Lead Data Scientist, APJ Region
July 2016
Contents
1. What is it ?
2. What does it look like ?
3. How to get there ?
2
1. What Is Business Analytics ?
3
4
Business Understanding
• Determine
business
objectives
• Assess situation
• Determine
Analytics goals
• Produce project
plan
• Collect initial
data
• Describe data
• Explore data
• Verify data
quality
• Select data
• Clean data
• Construct data
• Integrate data
• Format data
• Select modeling
technique
• Generate test
design
• Build models
• Assess models
• Evaluate results
• Review process
• Develop reports
• Develop Alerts
• Plan deployment
• Plan monitoring
& maintenance
• Produce final
report
• Review project
Data Understanding
DataPreparation
Analytics Modeling
Evaluation & Reporting
Deployment
Business Analytics Illustrated
Analytics Delivery Services
Structured and UnstructuredAssessment & Strategy Integrated Data Advanced Analytics Insights & Validation
2. What Does It Look Like ?
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Analytics driving smart personalised services and product
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Analytics driving smart personalised services and product
Analytics driving smart people management decisions
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Analytics driving smart people management decisions
Moneyball for People Management
40-70% of companies revenue spent on payroll
Right people into the right jobs, make them productive and happy, and get them to help us
attract more customers and drive more revenue
Nirvana might be perfect blend of domain experts, analytics and psychometrics
Demo: Social intelligence analytics
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Business Requirement:
An international FMCG company requires assessment of social intelligence around their different products.
Solution:
HPE delivered an end-to-end solution by ingesting social media data, conducting text mining and sentiment analysis.
Outcome:
Real-time decision making is made possible.
Demo Link
3. How To Get There ?
11
Lessons I have learnt…
Keep Learning- Do well in your exams!
- Learn stuff outside of your domain
- Be a lifelong learner
Build Experience- Kaggle
- Internship / Volunteering
- Networking (Meet-up, IAPA...)
Mentoring- Find a mentor
- Be clear about your objectives
- Give back as well
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Lessons I have learnt…
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Be confident. Back yourself.
Really actively listen to people – understand motivations and needs. What value can you provide?
Be curious – always understand why?
Do not be too ridged. If a great opportunity comes along take it.
Be generous and open to learn and share knowledge. Groups, informal learning networks, and mentors.
There will be very special people in your career who champion you. Be very grateful for these people in your life and commit to pay it forward.
If you let it work can feel like drinking from a fire hose. Stay calm, prioritise, focus, leverage the power of teams, communicate in clear, direct and simple terms, have fun, do your most important decision making / work in the morning, work hard, recharge and repeat.
