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P a g e 1w w w. i n v e s t - i n - b a v a r i a . c o m
What’s insideFive minutes with ... Bernd Thoß,
Plant Manager at Concentric Page 2
Focus topic: EMN – Medical Valley top cluster
Page 3
Bavaria in your briefcase:
Bavarian “Hornschlitten” championship
Page 4
Business Bavaria Newsletter
Issue 12 | 2013
„Plastics Campus Bavaria“ on course
The Imaging Source Europe GmbH: focus on Munich
From late 2014, a modern technology and study centre in Weißenburg, Bavaria,
will improve the competitiveness and innovative strength of plastics processing
companies in the Altmühl area of Franconia. This ambitious project is bringing to-
gether Bavaria’s unique expertise in the field of plastics and hopes to establish itself
as an internationally recognised centre for education, research and development.
Plastics is the most important industrial segment in the Altmühl area. Applied
research and teaching related to this material will then have a home, in and on
the new „Plastics Campus Bavaria“. The campus is being built by the rural district
of Weißenburg-Gunzenhausen and the town of Weißenburg, Bavaria.
It has two universities as cooperation partners: while Deggendorf University of
Applied Sciences will be responsible for the technology centre section and the
overall management, Ansbach University of Applied Sciences will take on the
study centre. Significant companies from the region and other cooperation part-
ners from science and professional associations will also be involved.
Demand for industrial cameras and optical systems is growing everywhere,
in sectors as diverse as automation and quality control. The strong growth in
the southern German and European markets means that providers want to be
closer to their customers. That is why a Bremen-based manufacturer of image
processing products for industrial, scientific and medical applications – The Im-
aging Source GmbH – is opening a branch in Maisach, near Munich. The company
is one of the leading manufacturers of industrial cameras, frame grabbers and
video converters. These solutions are used in many different sectors and fields,
from logistics to security systems, medical technology and science. The company
particularly focuses on the application fields of machine vision, AOI (automated
optical inspection), visual inspection and production automation. In future, the
office in Bavaria will manage all sales activities in the DACH region. The branch
is led by Patrick Gailer, Business Development Manager at The Imaging Source
Europe GmbH.
www.invest-in-bavaria.com/info-center/aktuelles/pressemitteilungen/
pressemitteilungen-im-detail/article/the-imaging-source-europe-gmbh-bremer-
hersteller-von-bildverarbeitungsprodukten-fuer-industrielle.html
Competent cooperation between production companies on the ground also guar-
antees an intensive exchange of ideas within the sector. One of the roles of the
regional company network „k-messwerk“, for example, is to design technology
development models for the joint utilisation of measurement and laboratory pro-
cesses that are not accessible to individual companies for economic or financial
reasons or due to a lack of expertise.
The „Plastics Campus Bavaria“ will make a vital contribution to counteracting the
increasing lack of specialist staff for the companies in the region. Extra-occupa-
tional degree programmes create prospects for the companies to develop their
staff locally – they can retain staff in the region and secure their supply of quali-
fied specialist staff for the long term.
www.kunststoffcampus-bayern.de
Focus:Health/Medical Valley EMN
“For us, the staff’s expertise is the top factor draw-
ing us to this location.” Bernd Thoß, Concentric
P a g e 2w w w. i n v e s t - i n - b a v a r i a . c o m
Five minutes with …
The number of Bavarian urban and rural districts among the top 20 in Germany in the
PROGNOS „Zukunftsatlas“ study. These include the city and rural district of Munich,
the cities of Erlangen, Ingolstadt, Regensburg, Landshut and Coburg, and the rural
districts of Starnberg, Ebersberg, Erlangen-Höchstadt and Pfaffenhofen a.d. Ilm.
Source: www.prognos.com/zukunftsatlas/13/
Concentric produces both hydraulic products and diesel motor pumps. The corporation will be expanding its production capacity in Hof significantly by summer 2014.
Concentric’s parent company has now also moved to Bavaria.
Which factors were instrumental in Concentric’s
decision to remain true to its site in Hof?
We looked intensively at multiple sites, both in other
German states and in Eastern Europe. Ultimately, the
sum of all the benefits led us to make a clear decision
in favour of Hof. The strongest factor was the people
here. We have been located in Hof since 1944 and our
staff here consists of highly qualified and experienced
people, some of whom have been with the company
for over 40 years. Their expertise gives us a clear com-
petitive advantage, and one which would be almost
irreplaceable at another site.
The Swedish parent company is now also moving
its headquarters to Upper Franconia. What are the
reasons behind this?
Concentric’s goal is to consolidate its position in
Europe in order to concentrate its strengths ready for
international expansion. The Swedish assembly plant
is therefore now being integrated into our production
plant in Hof. German engineering has an excellent
reputation, especially in our sector. In the hydraulic
products segment of the market, we now have a pro-
duction site on each of three continents – Asia, Europe
and North America. Hof will be our headquarters.
What support did Invest in Bavaria provide and what
steps were taken?
The team from Invest in Bavaria provided us with indi-
vidual advice and played a key role in ensuring that we
were able to fully exploit all the funding options avail-
able to us in Bavaria. We were immediately put into
contact with all the contacts important to us. Just 6
kilometres north of here, we would have faced very
different conditions. However, the support from Invest
in Bavaria means that we are now able to make Hof the
centre of European hydraulic production.
Does the market for hydraulic pumps have a very
international character?
Definitely. Today, we are one of the leading manufac-
turers of hydraulic geared pumps and generator sets
with added value. Our customers include the world’s
largest manufacturers of construction and agricultural
machinery, forklifts, cherry pickers and gear boxes.
Another quantum leap is soon to be made, allowing us
to expand our advantage significantly.
What role do Bavaria’s strengths play for Concentric
in further market expansion?
Although specific technical reasons mean that we work
together with university research institutions outside
Bavaria, the innovation climate here is outstanding
and home to some very active clusters. The excellent
infrastructure is another advantage – we benefit from
close proximity to all our markets and have qualified
staff locally. Everything we need to grow even more.
Number of the month 11
Bernd Thoß, Plant Manager at Concentric
Modern medical technology is increasingly seen as an engine of innovation. Intel-
ligent processes in diagnostics and treatment can fundamentally improve the effec-
tiveness and efficiency of health care provision. Domestic companies hold a top posi-
tion internationally in this field. Today, the German market for medical technology is
the largest in Europe and the third-largest in the world . And many of the key players
are located in Middle Franconia. The Medical Valley in the European metropolitan
region of Nuremberg (EMN) was named the top national cluster for medical tech-
nology by the Federal Ministry of Education and Research (BMBF) in January 2010.
Erlangen – Germany’s medicine capital
As a business location, Erlangen in Middle Franconia can look back on a long tradi-
tion in medical technology. Siemens Healthcare, one of the world’s largest industrial
companies in this field, is present here. The Friedrich-Alexander University of Erlan-
gen-Nuremberg and various non-university research institutions such as Fraunhofer
and Max-Planck have always worked closely together with the companies. It is this
close connection between science and business that the city of Erlangen and the
Free State of Bavaria have been promoting in a targeted way – and that ultimately
received funding from the federal government, too.
In future, the topics of health care IT and medication in particular will be pushed for-
ward as part of the „Franconia Model Region for the Digital Health Care Economy“.
The „Gesundheitswirtschaft Bayern“ initiative has been leading the way here since
late 2012: founded by Prof. Dr.Dr.h.c. Peter Oberender, the initiative is closely inte-
grated into the Medical Valley EMN infrastructure.
Medical Valley EMN: Science and business closely connected
As a top medical technology cluster, the Medical Valley brings together the expertise
of established international and up-and-coming companies with research institu-
tions of worldwide renown. Above all, it integrates the medical service provision
side, in order to find solutions to the current and future challenges for health care
provision together. The players include:
– 180 dedicated medical technology companies with around 16,000 staff,
– over 40 hospitals treating over 500,000 in-patients every year,
– over 60 chairs and professorships at the University and universities of applied
sciences with focus topics in medical technology in teaching and research,
– over 20 non-university research institutions with close links to medical
technology, and
– established networks with services throughout the medical technology
innovation chain.
Ageing populations in industrialised nations, an increase in chronic illness, a rapid rise in the world’s population, all demanding medical care: the global health care sector
is facing huge challenges. The increasing pressure on costs in state-run health care systems is further aggravating the situation.
Although its size is already impressive, the Medical Valley EMN continues to grow.
When companies that are only partly involved in medical technology, for example
those who are merely suppliers, are included, the Medical Valley is home to over 500
companies, employing over 45,000 people.
Medical Valley Center – incubator for pioneers
Located in the centre of Erlangen, the Medical Valley Center (MVC) is one of Ger-
many’s most successful start-up and innovation centres and plays a key role when it
comes to innovation. The MVC has supported around 60 entrepreneurs in develop-
ing, implementing, financing and establishing their concepts and projects since it
was founded in 2003. Many of these start-ups have turned into established compa-
nies, such as corscience GmbH & Co. KG, a full-service provider in the field of cardio-
vascular diagnosis and treatment.
Another centre is now being built to provide a home for progress and innovation. The
second Medical Valley Center will open in Forchheim in 2015 and will be orientated
towards smaller and medium-sized companies in health care IT and health care ser-
vices from Germany and abroad.
Polymedication – optimising the medication process
Experts estimate that around 30,000 people die every year as a result of incorrect
medication. The more medication a patient is taking at the same time, the greater
the risks. That is why topics such as the central patient card, which gives all players
access to all important information, from the latest laboratory findings to previ-
ous illnesses, are becoming an ever greater focus both in the Medical Valley and
elsewhere. The aim is to allow everyone involved to view the patient’s individual
medication regime transparently.
Medical Valley (EMN) top cluster: The heart of medical technology beats in Erlangen.
„International cooperation and the ever closer connection between
science and business require our full attention.“
Matthias Hiegl, CEO of the Medical Valley Center, Erlangen
Medical Value of the Future: Medical Valley Summit 2014
On 18th February 2014, players from the medical technology and health
care sector will meet at Universitätsklinikum Erlangen to discuss the
latest technologies and developments and to initiate new projects.
P a g e 3w w w. i n v e s t - i n - b a v a r i a . c o m
Focus Topic
P a g e 4w w w. i n v e s t - i n - b a v a r i a . c o m
Image sources
P. 1: © Thinkstock
P. 2: © Concentric
P. 4: © Marc A. Hohenleitner, www.light2pixel.net
… in Munich
opti 10th – 12th January 2014 International trade fair for optics and design.
www.opti.de
ISPO 26th – 29th January 2014 International sports business trade fair with over 2,300 exhibitors.
www.ispo.com
… in Nuremberg
EUROGUSS 14th – 16th January 2014 International trade fair for die casting: technology, processes, products.
www.euroguss.de
Spielwarenmesse 29th January – 3rd February 2014 International trade fair for the toy sector.
www.spielwarenmesse.de
... by and with Invest in BavariaInvest in Bavaria at the “Successful in Lower Bavaria. Exploiting potential – making ideas reality” event 16th January 2014 in Deggendorf | Bavaria
Your contact: Lisa Titze | Tel.: +49-89-2162-2605 [email protected]
Bavaria in your briefcase
On Epiphany (6th January), Garmisch-Partenkirchen will be turned upside down,
as fearless men and women meet for the Bavarian „Hornschlitten“ champion-
ship. The pilots race down the hill at speeds of up to 100 kilometres per hour, with
teams of four sharing a wooden sledge. Daring manoeuvres and falling off are all
part of the fun. After all, the title of Bavarian champion is at stake. The sledges
are two to three metres long and were once used by the mountain farmers as
tools and a means of transport in winter, for bringing hay or chopped wood from
the remote meadows down into the valley. The name „Hornschlitten“ comes from
the special shape of the runners, which are extended upwards at the front and
reminiscent of a goat’s horns. It takes a lot of strength and skill to steer a sledge
like this. Pushing and pulling on the horns warps the shape of the frame slightly,
influencing the direction the runners slide in. Many of the sledges taking part in
the race in Garmisch-Partenkirchen are originals – often over 60 years old. In 2012,
the route was around 1 kilometre long, with a height difference of 160 metres. The
race starts at the Partnachalm every year on Epiphany.
www.gapa.de/Garmisch_Partenkirchen_Aktuelles-Termine_Veranstaltung-
shighlights_Hornschlittenrennen
Epiphany 2014: Bavarian “Hornschlitten” championship
Trade Fairs and Events
Bavarian “Hornschlitten” championship
Publisher
Invest in Bavaria – The Business Promotion Agency of the Bavarian Ministry of
Economic Affairs and Media, Energy and Technology and Bayern International
Prinzregentenstr. 22
80538 Munich | Germany
Phone +49 89 24210-7500
Business Bavaria
Coordination: Alexandra Schmidhuber
Art Direction: Alex Podolay
Editorial Department: www.red.de
Translation: www.aa-boundless.com
Layout: www.red.de
HTML Version: www.kirchbergerknorr.de
We wish all our
readers a Happy
New Year 2014!