Upload
sap-analytics
View
1.420
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Keynote presentation from ANZ SAP Innovation Forums and BI Briefings Tour: An overview of SAP’s five market categories. Learn more at: http://bit.ly/Lj18rw
Citation preview
1
Business In The Moment:From Reactive to ProactiveTimo Elliott, May 2012
2
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
Legal Disclaimer
Topics BI TrendsBI InnovationConclusion
BI Trends
5
Top Technology Priorities of CIOs, Gartner
Rank Technology1 Cloud computing2 Virtualization3 Mobile technologies4 IT management5 Business Intelligence6 Networking, voice, and
data communications7 Enterprise applications8 Collaboration
technologies9 Infrastructure10 Web 2.0
Rank Technology1 Analytics and business
intelligence2 Mobile technologies
3 Cloud computing (SaaS, IaaS, PaaS)
4 Collaboration technologies (workflow)
5 Legacy modernization
6 IT management
7 CRM
8 ERP applications
9 Security
10 Virtualization
2011 2012
6
Surging Growth in Business Analytics
2009 2010 2011
+3.8%
+13.4%
Gartner: worldwide BI, analytics and performance management software revenue
BI growth has more than quadrupled over last two years!
+16.4%
“After three decades, the business analytics market is finally reaching the mainstreamThere are few growth inhibitors in the foreseeable future”
Dan Vesset, IDC
7
Analytics is an Ever-Increasing Share of IT Budget
2009 2010 2011
3.9%
+4.1%
+4.3%
Gartner: worldwide BI, analytics and performance management software revenue
“BI spending has far surpassed IT budget growth overall for several years”
Dan Sommer, Gartner
8
IT Spending Per Head Rising Fast
New revenue generated from IT initiatives (enterprise innovation, context-aware computing, social networks, etc.) will become the primary factor determining CIOs compensation.
Information-smart businesses will increase recognized IT spending per head by 60%.
“Enterprise leaders and stakeholders must change their way of thinking that “lower is better” for IT spending per employee”
Gartner Predicts 20112011 2015
+60%
9
2011 Successful BI Survey
BI More Successful Than Ever
10
Business Analytics Market (BI, EPM, Analytic Applications)Share of Market, 2011
Business Analytics Market Shares
SAPOracle
SAS Institute
IBM
15.6%
12.6%
12.1%
24%
Gartner Market Share Analysis: Business Intelligence, Analytics and Performance Management Software, Worldwide, published April 2012
Microsoft 8.1%
11
The New Data Warehousing
In-Memory
MassivelyParallel
Calculation Engine
Web, UnstructuredSensors, Real-time
Hadoop, NoSQLComplex
Event Processing New Analytic
Platforms
ERP, Replication
Cloud
External data
“Extreme data performance”
Everybody in the industry is doing some combination
Column Data Store
12
The New Analytics Experience
DataDiscovery
Extranets
“Actionable Insights”
Mobile Predictive
Vizualization, Geolocation
Social
Action-oriented Context
Collaborative DecisionSupport
13
What’s Hotter?
Collaborative, real-time, and predictive rose most, while ease of implementation, fast exploration, and ease of use remained highly important
14
What’s Harder?
Big Data!
Big Data and Unstructured Content
15
“SAP is once again innovating in BI,not just integrating”
Cindi Howson, BI Scorecard
BI Innovation
17
Business Intelligence Innovation
Mobile
First experience for BIContent to point of impactExpand to untapped users
Extreme
Big dataReal-timePredictive
BI Core
Core for innovationComplete BI SuiteContinued Leadership
Creative
For IT and DepartmentFast time-to-valueConnected to the Enterprise
Social
Capture the decisionOpinion and FactsLeverage the network
Innovation without Disruption
18
Core Business Intelligence
Mobile BI
First experience for BIContent to point of impactExpand to untapped users
Extreme Analytics
Big dataReal-timePredictive
BI Core
Core for innovationComplete BI SuiteContinued Leadership
Creative BI
For IT and DepartmentFast time-to-valueConnected to the Enterprise
Social
Capture the decisionOpinion and FactsLeverage the network
19
Consol Glass
Knows their customers
20
Johnson Controls
21
Easy, Rich InsightWith Search
22
BusinessObjects Open, Robust Platform
All SAP sources, including SAP HANA, SAP ERP “infoSets,” SAP queries, ABAP, SAP Sybase IQ analytic functions support
Access to Oracle EBSEssbase 11 dimensional access via MDX
Native Sharepoint 10 Integration
Open SourceHadoop Hive
Hot backup and restore, lifecycle management, monitoring, reporting
Expanded support for developers and integration
23
Insight to ActionWeb Services
BI docs
Applications
Supported source documents: • SAP Crystal Reports• SAP BusinessObjects Dashboards
24
Top Technical Factors in BI Success
25
Top in ETL Functionality and Ease of Use
Source: Passionned ETL Survey Feb 2012
26
Applications for Data Stewards
27
What Do These SAP EIM Customers Have in Common?Run better with complete and accurate information
Controls data quality and reduced IT costs
Wow customerservice
Reduced global spend
28
Business Intelligence Strategy
Playbook 1 Playbook 2 Playbook 3 Playbook 4
Current BI Needs Baseline Analysis
BI Strategy & Execution Baseline
Gap Analysis BI Strategy Foundation
Combines different sources of sales information such as quota, quota achieved, pipeline, tenure, projected close for next quarter to identify trends and potential issues.
Determine the causes of sales reductions (bottlenecks in sales process), and the appropriate information/KPIs to trackIntegrate multiple sources (if nec essary).Determine who needs what information and in what formAutomate the delivery of the information
Sales Variance - We need to more quickly be able to identify what is causing sales variances across product, region, LOB, etc
14
Combines different sources of sales information such as quota, quota achieved, pipeline, tenure, projected close for next quarter to identify trends and potential issues.
Determine the causes of sales reductions (bottlenecks in sales process), and the appropriate information/KPIs to trackIntegrate multiple sources (if nec essary).Determine who needs what information and in what formAutomate the delivery of the information
Sales Performance Management - We need deeper insight into sales performance, to be able to understand where we're getting traction, where we're not, and why so adjustments can be made
13
Integrates different types of information into a single view to perform trend analysis and provide a better understanding of revenue relationships.
Determine what metrics are needed to demonstrate media performance Determine who needs the information, and in
what form.Automate the delivery of the information
required to all who need it.Integrate data sources if needed.
Media Performance Tracking - We need deeper insight into how our media investments across various channels are performing so we can better allocate funds.
12
EXPECTED BENEFIT /
VALUE
BUSINESS SOLUTION / BENEFIT GAP
Combines different sources of sales information such as quota, quota achieved, pipeline, tenure, projected close for next quarter to identify trends and potential issues.
Determine the causes of sales reductions (bottlenecks in sales process), and the appropriate information/KPIs to trackIntegrate multiple sources (if nec essary).Determine who needs what information and in what formAutomate the delivery of the information
Sales Variance - We need to more quickly be able to identify what is causing sales variances across product, region, LOB, etc
14
Combines different sources of sales information such as quota, quota achieved, pipeline, tenure, projected close for next quarter to identify trends and potential issues.
Determine the causes of sales reductions (bottlenecks in sales process), and the appropriate information/KPIs to trackIntegrate multiple sources (if nec essary).Determine who needs what information and in what formAutomate the delivery of the information
Sales Performance Management - We need deeper insight into sales performance, to be able to understand where we're getting traction, where we're not, and why so adjustments can be made
13
Integrates different types of information into a single view to perform trend analysis and provide a better understanding of revenue relationships.
Determine what metrics are needed to demonstrate media performance Determine who needs the information, and in
what form.Automate the delivery of the information
required to all who need it.Integrate data sources if needed.
Media Performance Tracking - We need deeper insight into how our media investments across various channels are performing so we can better allocate funds.
12
EXPECTED BENEFIT /
VALUE
BUSINESS SOLUTION / BENEFIT GAPCreate high-level summary of BI needs by LOB, and their expected impact if addressed
Create high-level summary of BI needs by LOB, and their expected impact if addressed
Assess existence of BI Strategy, completeness of execution, and impact if completed
Assess existence of BI Strategy, completeness of execution, and impact if completed
Prioritize gaps of existing BI needs, and non-existent or poorly-executed strategycomponents
Prioritize gaps of existing BI needs, and non-existent or poorly-executed strategycomponents
With prioritized gaps, promote the benefits of addressing the gaps, and map BI solutions to solve the business pain
With prioritized gaps, promote the benefits of addressing the gaps, and map BI solutions to solve the business pain
SAP BI Playbooks: Interactive discovery, prioritization, and recommendations for addressing business pains and a successful enterprise BI strategy
29
Creative Business Intelligence – Fast, Simple, Agile
Mobile BI
First experience for BIContent to point of impactExpand to untapped users
Extreme Analytics
Big dataReal-timePredictive
BI Core
Core for innovationComplete BI SuiteContinued Leadership
Creative BI
For IT and DepartmentFast time-to-valueConnected to the Enterprise
Social
Capture the decisionOpinion and FactsLeverage the network
30
Business Intelligence
Analytic Platform
New Analytic Infrastructures
DataBusiness Applications
We now have the possibility to dramatically simplify our analytic infrastructures
SPEED & FLEXIBILITY
Calculation Engine
Query Results
Operational Data Store
Data Warehouse
Indexes
Aggregates
ETL
DataMarts
Query
Copy
31
Blur Operations and Analytics
Copy
Business Applications
Analytic PlatformBusiness Intelligence
Use a single platform for both analytics and applications
Data
32
33
Exploration Views
34
Visual Intelligence
35
Visual Intelligence
Time and geography awareness
No need to build queries or use scripts
Easy drag-and-drop for immediate ad hoc views
Consuming, categorizing, and filtering measures and variables
36
Mobile Business Intelligence
Mobile BI
First experience for BIContent to point of impactExpand to untapped users
Extreme Analytics
Big dataReal-timePredictive
BI Core
Core for innovationComplete BI SuiteContinued Leadership
Creative BI
For IT and DepartmentFast time-to-valueConnected to the Enterprise
Social
Capture the decisionOpinion and FactsLeverage the network
37
38
Mobile
39
Mobile
40
Try the new “Experience SAP” Mobile Application
41
Paul Predicts
42
Afaria Analytics
43
Afaria Analytics
Devices
Applications
Number of Devices by Operating system (OS)Number of Devices by CarrierNumber of Devices by ManufacturerNumber of new devices added each month by OSOwnership of Devices [Corporate/Personal]
Roaming activity of Devices [Data/Messaging/Voice]International roaming activity of Devices for current billing periodNumber of devices that exceed the defined activity thresholdData, Voice and Messaging Usage by Carrier
Activity
Compliance
Devices that are compromised (iOS & Android)Number of Devices that have not connected in timeNumber of iOS Devices without a password policyNumber of Devices that are out of compliance (by platform)Number of Devices that have access violations (by platform)
Number of Enterprise Applications installed by monthTop 10 Enterprise Applications by installation statusVolume Licensing status for Enterprise applicationsTop 10 Enterprise Applications by platform & installation statusNumber of Enterprise applications that are out of version
44
Voice Recognition is Getting Siri-ous
45
Next Up: Brain Waves!
46
47
Extreme Business Intelligence
Mobile BI
First experience for BIContent to point of impactExpand to untapped users
Extreme Analytics
Big dataReal-timePredictive
BI Core
Core for innovationComplete BI SuiteContinued Leadership
Creative BI
For IT and DepartmentFast time-to-valueConnected to the Enterprise
Social
Capture the decisionOpinion and FactsLeverage the network
48
1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010
Data Scientists Wanted
49
2.5 PB7.9 ZB
50
51
BIG DATAREAL TIMEPREDICTIVE
52
CRM Data
GPS
Demand
Spee
d
Velocity
Transactions
Opp
ortu
nitie
s
Service Calls
Customer
Sales Orders
Inventory
Em
ails
Tweets
Planning
Things
MobileInstant M
essages
Worldwide digital content will double in 18 months, and every 18 months thereafter.
VELOCITY
In 2005, humankind created 150 exabytes of information. In 2011, 1,200 exabytes will be created.
VOLUME VARIETY80% of enterprise data will be unstructured, spanning traditional and non traditional sources.
Gartner
IDC
The Economist
53
Understand Big Data through Information Management LifecycleTechnologies supporting enterprise requirements naturally co-exist and co-evolve
Ingest Store Process Present
Effo
rt
Effo
rt
Unstructured
Replication/ synchronization Extract-transform-loadEvent stream processing
DatabaseMany instance formatsMany storage formatsACID propertiesTransactional
Versatile data queries using SQL/OLAPScripting and UDF to process In-DBFederate queries across DB and DFSLow-latency processing
Mature connectors to transport data to varietyof visualization tools
Structured
File transferExtract-load data from variety data sources
Distributed File System (DFS)Files stored in native formatSoftware-driven reliability modelBASE propertiesLack of BI tool support
Transform to pre-process or at time of request using map-reduceHuge amount of efforts to define the SQLScheduled chains to create consumable informationSimple SQL-like connectivityHigh-latency processing
Need new storage formats for high speed and high concurrencyEmerging visualization tools
54
Big Data Analytics
Mobile
TransactionProcessing
DB Engine
In-memory Technology
DB Engine
Analytic Grid
DB Engine
MapReduceBatch Compute Framework
Inge
stSt
ore
Proc
ess
Pres
ent
Sybase Replication Server, SAP BusinessObjects Data Services(Integrate / synchronize data across deployment options)
Sybase ESP
Stream & event processing
SAP Big Data Processing Framework
SAP HANA Sybase IQ
Sybase ESP
Monitor / filter streaming events
Semi-structured Data Structured Data Unstructured Data
HadoopSybase ASE
Hive/HDFS
Big Data Applications
55
Hadoop And Related Technologies
Doug Cutting with his son’s “Hadoop” elephant
56
Accessing Hadoop Data
57
Information Design Tool on Hadoop Hive
A Data Foundation against a Hive schemaOne can draw joins between the Hive tablesWe support Hive tables, aliases, derived tables, Hive views and Hive partitioned tables
58
Examples
59
Complex Event Processing
CEP engineEvent streams
Dashboards
Alerts
Downstream apps
In-memory cache
On-demand historical analysis and reporting
Sensors
Transactions
Price feeds
Click streams
Etc.
Situational awarenessContinuous insight of what is happening nowImmediate response
Turn raw data into business eventsExtract insight from the flood of raw dataFilter, consolidate, and correlateIdentify trends and patterns as they happen
60
CEP For Every Industry
61
“The Next Big Thing in BI” for two decades! – but maybe it’s finally time?
Business Maturity
Predictive Analytics
Better Data
Increased Performance
62
ForecastingForecasting
Keyinfluencers
KeyinfluencersAnomaliesAnomalies
TrendsTrendsRelationshipsRelationships
ChallengesChallenges
How do historical sales, costs, key performance metrics, and so on, translate to future performance? How do predicted results compare with goals?
What are the main influencers of customer satisfaction, customer churn, employee turnover, and so on, that impact success?
What are the trends –historical/emerging, sudden step changes, unusual numeric values –that impact the business?
What are the correlations in the data? What are the
cross-sell and up-sell opportunities?
What anomalies might exist and conversely
what groupings or clusters might exist for
specific analysis?
Predictive Analytics
63
Predictive Analysis
64
Predictive Analysis
65
Predictive Analysis
66
Predictive Analysis for the Rest of Us
Web Intelligence Web Intelligence Explorer
StreamWorkExplorer Analysis, Edition for OLAP
The Predictive Analysis Process Designer can connect to BOE 3.x and 4.x Universes enabling them as data
Embedding Predictive Analysis Services to provide for example – trend analysis, forecasting, outlier detection etc.
67
Visual 3D Analytics
68
Cloud and Social BI
Mobile BI
First experience for BIContent to point of impactExpand to untapped users
Extreme Analytics
Big dataReal-timePredictive
BI Core
Core for innovationComplete BI SuiteContinued Leadership
Creative BI
For IT and DepartmentFast time-to-valueConnected to the Enterprise
Social
Capture the decisionOpinion and FactsLeverage the network
69
BI On Demand
70
Decision Collaboration and Analytics, On-Demand
71
Collaboration in Your On-Premise Analytics
72
73
SAP Social Intelligence
Expertise location — Relationship Mining — Social Network Analysis
Conclusion
75
What Causes Decision Problems? People!
Source: Economist Intelligence Unit
76
AnalyticApplications
Governance,Risk, and
Compliance
Enterprise Performance Management
BusinessIntelligence
DataWarehousing
Enterprise Information
Management
Business Analytics Solutions from SAP
Analytic Capabilities
Collaboration
Data Sources Access
Services and Best Practices
77
Business Intelligence Innovation
Mobile
First experience for BIContent to point of impactExpand to untapped users
Extreme
Big dataReal-timePredictive
BI Core
Core for innovationComplete BI SuiteContinued Leadership
Creative
For IT and DepartmentFast time-to-valueConnected to the Enterprise
Social
Capture the decisionOpinion and FactsLeverage the network
Innovation without Disruption
78© SAP 2009 / Page 78
Visit our Business Analytics resource center
Visit our blog http://blogs.sap.com/analytics
Join our official fan page on Facebook and follow us on Twitter
SAP BusinessObjects Resources
79
Conclusion
Revolution in analytic platformsBack end: simplification, new real-time opportunitiesFront end: mobile first, collaboration and consumerization
Big data is not just about big dataSAP Big Data Framework for volume, velocity, variety, validity
BI StrategySAP BusinessObjects lets you leverage your existing investments to new users and uses
Thanks!
Email:[email protected]
Analytics Blog:timoelliott.com
You Should Follow Me on Twitter: @timoelliott