BUSINESS STUDIES

PROJECT

PRESENTED BYKASHISH SEHGAL

XII BADMN NO 2093

CBSE CLASS XII PROJECT

• PROJECT FIELD VISIT• VISITING A MALL

• I present this project under lord almighty blessings.

• I would like to thank my parents in finishing this project within the limited time.

• I would like to express my special thanks of gratitude to my teacher Jasleen Sabarwal and our principal Poonam Sharma, which also helped me in doing a lot of research.

Content• Number of floors, shops occupied and unoccupied.• Nature of shops, their ownership status.• Nature of goods dealt in: local brands, international brands.• Service business shops- Spas, gym, saloons etc.• Rented spaces, owned spaces.• Different types of promotional schemes.• Most visited shops.• Special attractions of the Mall- Food court, Gaming zone or

Cinema etc.• Innovative facilities.• Parking facilities.

ABOUT THE COMPANY LARSEN AND TOUBRO

• One of the India’s largest Technology, Engineering, Construction and Manufacturing company.

• Founded in Bombay(Mumbai)in 1938 by two Danish engineers, Mr. Henning Holck Larsen and Mr. Soren Kristian Toubro.

• Has operations in over 30 countries across the world.• 29,000 strong team(L&T).• Main Operating Divisions: Engineering & Construction Projects(E&C).• Heavy Engineering(HED).• Construction• Electrical & Electronics(E&G)• Machinery & Industrial Products(MIPD).• IT & Technology Services.

Why Chandigarh for Elante• Ranks 1st in the country in terms of Human Development

Index.• City with highest Per Capita Income (Three times the National

Average).Bank Deposits-USD 4 billion with 227 branches.• Cleanest & Greenest City of India (35.5% Green Cover).• Well managed city – Known for ‘Good Governance’ and

Efficient Administration.• Seat of the prestigious institutions – Punjab University, Punjab

Engineering College, PGI MER, College of Architecture etc.• Research Centre: Institute of Microbial Tech. (IMTECH),

Central Scientific Instruments Org. (CSIO), National Inst. of Pharmaceutical Edu. & Research (NIPER) etc.

CONSUMER MARKET PROFILE Consumer Market 2006 2006 2006 2008-09Annual Total Household Income (Rs. Crs.)

Annual Total Household Savings(Rs. Crs.)

Market Size (Rs. Crs.)

Per Capita Income (Rs.)

10,477

3,584 6,893 1,42,000

Market Size Estimate – 2009

Rs. 12,032 crs.

Annual Growth Rates

2001 2001 2005 2005 2004-15

Annual Exponental Population Growth Rate

Employment Growth Rate

Credit Growth Rate

Deposit Growth Rate

Market Size Growth Rate(Expected between 2004 and 2015)

3.40% 4.31% 6.64% 9.61% 8.84%

PSYCHOGRAPHIC INDEX

Very High

High

Medium

Low

Table Top cities of Northern India across various psycho-graphic indicesCosmopolitan Westernization ExperimentationChandigarh Chandigarh ChandigarhDelhi Delhi DelhiPatiala Patiala PatialaAmbala Ambala Agra

Experimentation

Westernised

YouthFullness

Cosmopolitan

Elante

•ELANTE MALL OPENED ITS DOORS FOR THE TRICITY ON MARCH 2013.•MALL IS LOCATED IN INDUSTRIAL AREA PHASE 3 CHANDIGARH.•ELANTE COMPRISES OF SHOPPING MALL, OFFICE SPACES, BUSINESS HOTELS COMPRISING AS OF A SMALL CITY WITHIN CITY.

Office space 375,000 Sq. ft

Shopping Mall 1,115,000 Sq. ft

Famous Brands The mall houses famous brands like Mark's

& Spencer's, Lifestyle, Shopper Stop , Westside and Pantaloons department stores offering clothes, bags, lingerie, shoes, perfumes etc. an array of international fashion brands like Guess, Gant, GAS, Diesel, Zara, Swarovski, Bebe, Charles & Keith ; a hypermarket and a Hamleys Toy Store.

Special Attractions of the Mall At the food zone there are popular names like

McDonald's to Chilis to Noodle Bar in addition to a food court of over 20,000 sq. ft. with a seating capacity of 750 seats, a gaming section for children to have fun while their mom's are busy shopping; and last but not the least the multiplex PVR for movie buffs. While there is a Mango & Swarovski for the rich & the wealthy, there is also a Lifestyle, Westside and Shopper Stop for the more discerning customer.

Mall Features• Largest Mall in Chandigarh• 20,000 sq. ft. of Food Court with seating of

750 people• Grand Central Atrium with activity area• Zoned Floor Plan• Beautiful Central Plaza• Parking Space for 5846 cars!

The Brands• The mall has 218 confirmed tenants or brands which will be there. The list is as follows -• Saloons• Jawed Habib, Looks Saloon, Indulge Spa• Electronics• Jumbo Electronics, Apple iStore, Bose• Food & Beverage• CCD, Costa Coffee, Nando’s, Pizza Hut, KFC, Sindhi Sweets, Nik Baker’s Backpackers Cafe, A Girl in the Cafe, Haagen Dazs,

The Beer Cafe, Underdoggs Sports Bar, Asiachi, V Spot Cafe + Bar, Chili’s, Rajdhani, Mad Over Donuts, McD, Food Court, Mocha, Kylin, Pirates of Grill.

• Entertainment• Fun City, PVR Cinemas, Blu O• Sportswear• Nike, Adidas, Puma, Sketchers, Planet Sports• Ethnic Wear• Jashn, Biba, Global Desi, Gulati Sarees, Remanika, Landmark Designer Studio, Moolji Diamond, All, Mohanlal Sons• Kidswear• Catmoss, Chicco, Kapson Junior, Wonderland, Mother Care, ELC, Kidology, JFK Kids• Footwear• Reliance Footprint, Bata, StevenMadden, Woodland, Metro, Mochi, Regal, INCS, Hushpuppies, Aldo, Clarks, Charles &

Keith, Nine West, Theme, Shoe Tree, Cater Pillar• Casualwear• Izod, Levis, Lee, Pepe, Uni Style, Numero Uno, Oviesse, Celio, And, Chemistry, 109 F, Remanika, Latin Quarters• Formal Wear• Van Heusen, Wills Lifestyle, Allen Solly, Arrow, Louis Phillip, Park Avenue, Colour Plus, Parx, Blackberrys, Provogue,

Theme, Peter England, Bombay High, Blackberrys

Elante Experience Business, Stay and Entertainment are what one would experience at

“Elante” a mixed use development project. Spread across 20 acres this development is located in ‘The City Beautiful’, Chandigarh. The developments consists of three distinct facilities which includes Retail mall, Office complex & Hotel with central courtyard.

Elante, with its retail space of over 1 millon. sq. ft. across G+3 levels is the largest mall in Chandigarh. The retail space hosts premium national and international brands along with a mix of hypermarket, departmental stores, Sports Bar, Bowling Alley . Elante has well planned entertainment zone with multiplex and food court to cater to its customers.