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Cabestan's brand new feature allow marketers to handle their mobile application's push notifications from their Back-Office. By doing so, registered mobile app users can be linked to existing Database profiles and make it possible to use all of the available data for message personalisation or targeting pruposes
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PUSH APPSSENDING PUSH NOTIFICATIONS TO MOBILE APP USERS
Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – [email protected] – 01 70 64 96 90
PUSH NOTIFICATIONS : THE ONLY WAY TO REACH OUT TO APPS USERSDEDICATED MARKETING SOLUTIONS
750 000applications at least are
hosted in either of the app stores.
The apps push is a marketing channel that allow companies to send information to the mobile application user.
By downloading the application, the puser shows his interest in the brand. By accepting notifications, the user actively engages himself in a dialog with the brad.
Sources : Consumer Electronics Association, Credoc, Deloitte, IDC, Inc-Mobi, Juniper Research, Mediametrie, Outbrain, Harris Interactive, Etude GFK
62% of app users have at least
accepted push notifications once.
50% of apps owners use it on a
regular basis.
23% Gtant permission on a regular
basis
Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – [email protected] – 01 70 64 96 90
SCHEMA DE PRINCIPEDEDICATED MARKETING SOLUTIONS
At the app editor’s level : Integration of the CABESTAN SDK in the mobile application
Linking of the contacts in the DB thanks to identification tokens.
Real time data transfer through the Cabestan SDK
Contact collectiônApplication usageNotifications reading behavior
Notifications management
Via Web Service : Batch Real
timeVia the platform : Simple notification
Recurring notification
Connexion CertificatP12 iOS
Connexion Apikey Androïd
Distribution of notification messages
by Apple / Google
CabestanPlatform
DB
Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – [email protected] – 01 70 64 96 90
SEGMENTATION & BEHAVIORAL TARGETINGDEDICATED MARKETING SOLUTIONS
Target your mobile users using the mobile usage information, the database information and the push notification behavioral data.
Targeting options
Push Opt-inMobile handsetActive / Inactive usersMobile device email openersApplication user on Android / iOSWebsite activityMobile activityUser information
Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – [email protected] – 01 70 64 96 90
MOBILE APP PUSH NOTIFICATIONDEDICATED MARKETING SOLUTIONS
Create your notification campaigns using our messaging interface and personalize your messages.
ToolsMessaging interfaceSegmentation and TargetingPeronalizationConditional content personalizationAdvanced reporting
Vers 1.O Androïd Vers 1.O iOS Vers 2.O Androïd Vers 2.O iOS
Use cabestan to communicate with your mobile application users, all data gathered about the user regardless the channel will be available for targeting and content personalization
Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – [email protected] – 01 70 64 96 90
APP USAGE AND USERS REPORTINGDEDICATED MARKETING SOLUTIONS
Analyze the mobile application related statistics.
Identify the mobile application users inside your data base.
Features
Number of downloads per registered application and per versionNumber of active usersNumber of notifications opt-in usersNumber of notifications non opt-in usersTimeline evolution
Vers 1.O Androïd Vers 1.O iOS Vers 2.O Androïd Vers 2.O iOS
Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – [email protected] – 01 70 64 96 90
PUSH NOTIFICATIONS REPORTINGDEDICATED MARKETING SOLUTIONS
Analyze the performance of your notification campaigns
Be it through triggered actions due to some user activity, scheduled campaigns, or broadcasting, this dashboard allow you to view the number of notifications read.
Indicators
Number of notifications sent by OS and by campaignNumber of bounced notifications per OS and per campaignNumber of delivered notifications per OS and per campaignNumber or read notifications per OS and per campaign.
Push Bienvenue Push Alerte Push Info Flash Push New version Push Fid
Anton PANAITESCOCEO – Cabestan-Canada625 président KennedyH3A 1K2 Montréal, QC, CanadaTel : +1 514 787 1769Courriel : [email protected]
Contact :
SAAS MULTI-CHANNELMARKETING CAMPAIGNSMANAGEMENT PLATFORM
