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Transforming the Landscape – The Rise of The Software Empowered Video Operator Steve Christian, VP, Marketing and Product Management, Verimatrix Life on the competitive frontier of video services today requires agility, technical prowess and extreme leverage of available technical and commercial resources. Operators today are less and less constrained by previous generations of technical standards and operating conventions, and more able to reach out beyond their franchise or geographic boundaries in search of new customers. To keep up with competitive demand, and to prepare for the next generation of UHD/4K services, the video services industry is experiencing a steady technological, and more importantly cultural, shift. At its heart, this is a shift towards networks and other infrastructure components that will be fundamentally based on IP technologies – and that this also implies a movement away from hardware-defined value proposition to that that is more software-centric and adaptable. This presentation will profile some of the key drivers of this trend and identify some implications for operators and vendors.
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The Rise of the Software Empowered Video OperatorSteve Christian
Cable Congress - Mar 2014
© Copyright 2014 Verimatrix, Inc.2
of the Software-Empowered Video Operator
© Copyright 2014 Verimatrix, Inc.3
Evolutions in TV Services Digital TV Flat screen TV Smart TV 3D TV
Ultra HD and beyond?
Black & White TV Color TV
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“I believe television will change more in the next five years than in the last 50.”
-Brian L. Roberts, CEO, Comcast
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What are the Key Areas of Change?
Business Models Consumer Experience
Enabling Technology
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Core Technology Drivers
Consumer expectation of services delivered seamlessly to a vastly expanded range of device types
Delivery over multiple network types: cable, broadband and mobile, using a mix of protocols and bitrates
A much broader range of content value points, including premium UHD/4K offerings
A demand for more dynamic business and presentation models that address new user expectations and service usage trends
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Undeniable Industry Trends
Hybrid Network &All-IP Delivery
CPE Functionality
Security Functions
SDNs and NFV
IP & Virtual Head Ends
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Implications for Service Operators
$IT scale vendor choice and economics
Dynamic resource & presentation management
$
True multi-screen service synergy
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Holistic data capture and service responsiveness
$
$Delivery format agility
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Elements of an IP-centric Revenue Security Approach
Network-centricbusiness management
Forensics
Network provenauthentication
IP enabled ecosystem
4K/UHD ready revenue security
© Copyright 2014 Verimatrix, Inc.10
Verimatrix Profile:
720+ Customers
40M+ Screens protected
$6Bn+ Revenue protected
7+ Years as IPTV global number one
23 Awards
100+ Deployment countries
7 Global SIs
110+ Ecosystem Partners
Revenue security for multi-network, multi-screen video services
© Copyright 2014 Verimatrix, Inc.11
Enabling the Software-Empowered Operator
Broaden use of IP and software infrastructure at every level
Leverage a new class of ecosystem relationships and subsystems
Employ IP-centric revenue security as a fundamentalbuilding block
Seize the more dynamic future of video service delivery
