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Introduction to Our Company

PascualGómez-Cuétara Family

Family Board

Main Magnitudes

720 MM€Total Billing

Quality & Innovation

Leader

2.166Direct Employees

2.371Direct Employees

740 MM€Billing

FactorysMulti-product - Aranda de Duero (Burgos)

Coffee – Tajonar (Pamplona)

Milk – Gurb (Barcelona) Water – Ortigosa del Monte Trescasas (Segovia)

Our Products

Pascual Dairy Products365 MM € (52%)

Bezoya106 MM € (15%)

Bifrutas71 MM € (10%)

Vivesoy36 MM € (5%)

Yoghurts/Desserts32 MM € (5%)

Mocay31 MM € (5%)

Processed Egg14 MM € (2%)

Others43 MM € (6%)

Why do we use IBM Connections?

At the beginning…

• Connections was launched as a global program to gatherideas about costs reduction.

• We wanted to test ouremployees’s social capabilities.

• Our internal name…

What about Knowledge Management?

Knowledge Management in a Social Network

So far the knowledge of organizations lies in structured tools (files, ERPs, CRMs,…etc) .....but the verbal information is lost (mails, forums, …etc)

Knowledge Management in a Social Network

Social networks gives you the opportunity to gather all this non-structured information in the same repository where you saving structured information, adding value to it (by comments on files for example).

Knowledge Management in a Social Network

Knowledge management is seen only as time goes by, at the end of the projects,

so the management of change in people is not easy.

Knowledge Management: Trying to do it

A Knowledge Management Community Sample

Knowledge Management: Schema of a CommunityInside a KM Community

Community Subject

Call to Actions

Finding data

Is it possible to improvecross-collaboration?

Cross-Collaboration Communities (Innovation Cells)The Project

One of the most important process in CP is the development of newproducts, new packagings, new flavours,…etc.

In this process work about 10 different departments (marketing,innovation, industry, purchase, planification, logistics, managementcontrol, sales, international…) in teamworks called innovation cells.

There were file librarys by Project and a lot of redundant mails.

Objective

Simplify the process, find a friendly tool for marketers and at thesame time a tool with tasks control for Project managers.

Cross-Collaboration Communities (Innovation Cells)

Solution: IBM Connections

More than 20 training courses,3 Role-Plays to determine howshould we use it.

This role-plays finished with anew process.

Cross-Collaboration Communities (Innovation Cells)

Asociated Communities

Product Development

A help community for beginners

Cross-Collaboration Communities (Innovation Cells)

Asociated Communities

Sample Community

Cross-Collaboration Communities (Innovation Cells)

Global Communication

A teaser Campaign...

and start to play.

Cross-Collaboration Communities (Innovation Cells)

Goals & Lessons Learned

� 3-month decrease in average development time.

� 165 Communities/Projects

And now?

Current Status• More tan 1450 Employees• About 370 Communities (90% Restricted)• 700 Activities• 123 Blogs

• Low level of use

Coming Soon

Using Gamification as an adoption system

Thanks...

and…

If you’re gonna go to Spain, take care of your health!!