“your fans are already on Facebook, you just have to find them!”*

*if they’re not on Facebook now, they will be in 2012

Case Study

Using Facebook pages Sports New Media has built one of the largest networks of sports fans in the world

• 800 Facebook pages• In less than 12 months• Zero marketing spend

34,143,806 fans

Profiles Vs Pages

Facebook Profiles

• Are for people

• Profiles have friends

• Max of 5,000 friends

Facebook Pages

• Are for Clubs / Players

• Pages have Fans / Likes

• Can have millions of friends

• Send updates to fans

• Applications allowed

• Pages insights / analytics

• And lots, lots more

Where do you start?

1. Create the page

2. Add a profile picture

3. Add content (photo’s, editorials, video)

4. Link all the pages together

5. Send page to your friends…

Send to my friends?

On average we each have 160 Faebook friends

That’s 25,600 potential fans!

How do I get more fans?

1. Piggy back on any other media at your disposal, print, TV, press

2. Link your website and page with the “Like Button”

3. Buy relevant, targeted ads from Facebook

What is the Like Button?

The “like’ button creates a direct link between your Facebook page and

each fan that “likes” you

What do you do next?

1. Don’t worry it will all make sense!

2. Send regular updates to your fans

3. Make sure they are relevant and at the right time

4. Repeat steps 1, 2 and 3

Facebook’s Secret Formulae

• Timing is everything!

• Likes + Comments = User Engagement

• Number of fans /User engagement = FSF % ! (5% is good!)

Takeaways• Facebook is where it’s happening

• It’s all about Facebook Pages

• Fans will Like today, buy tomorrow

• Regular, relevant posts

• Timing is everything

Questions?