Camm Nash

Graphic De-sign

2012

PROMOTION

Paint for Peace Day

Paint for Peace Day

21 st September

How does one create a wayfinding system that ap-peals both to the fun loving nature of dodgeball play-ing children and to their parents and spectators who want to be able to navigate the event with ease and understanding? This was the challenge of this project and our intention was to full fill these needs while bringing the movement and fun of dodgeball into the navigation system as a whole.

Research was conducted into many areas of way-finding, from legible fonts and interface design to signage materials and sustainable manufacturing processes. Special care had to be taken into how an individual understands and interprets their surround-ings from both adult and child perspectives.

The game of dodgeball itself was the key to the style that was finally selected. Safe, cute, rounded forms and bright, friendly, energetic colours that work well with the location, together with the movement and sense of mayhem of balls flying that is in itself the game of dodgeball. A slightly more reserved ap-proach was taken with the interactive as the target audience was generally older and clarity of informa-tion more essential.

INFORMATION AND INTER-FACE

Wayfinding

PUBLICATION DESIGN

Cover, feature article and re-view

The intention was to create a fun and light hearted feel

to the magazine while still maintaining an air of sophis-

tication that the target audience of collectors and sell-

ers would feel was appropriate. To create a clear and

visually interesting collection of compositions that was

also enjoyable to read.

Research uncovered three main groups of readers for

‘Sprung’, hipsters, hobbyists, and serious collectors/sell-

ers. Each had there own expectations of the content

but all crossed over in several key areas: love of tin toys,

interest in their backgrounds and their initial and cur-

rent value.

By keeping the colour palettes relatively simple in each

composition a good balance between fun and sophis-

tication was met. The choice to create large areas of

white/clear space added to this feeling. The choice to

use 3D allowed more metaphorical devices to be used

in imagery.

SPRUNG

SP

RU

NG

tin tru

mps gold

April 2011 number 22 $11.00

April 2011 no.22 tin trumps gold

JB auction winds up a fortune

WEB SOFTWARE AND DE-SIGN

Website

Creating a fun and interesting website where visitors

would be be drawn in by both underlying concepts

and visual imagery was the main aim of this site. As-

sociation with these elements was key in the role of this

website to be used for future employment.

The two types of users that most interested me were

directors/recruiters for studios and clients interested

in my ability to create and full fill briefs. Both needed

to be confident in my abilities to create and complete

projects to high standards as well as to be generally

wowed by something a little different from what they

normally expect.

Pleasant associations and nostalgia were my tools in

this project. Using the familiar interface of the ice cream

van as a metaphor allowed the information to be easily

understandable and also spoke of how my work might

be interpreted by viewers, that is (hopefully) pleasur-

able and refreshing.

AIMS AND INTENTIONS

The website is designed to be an enjoyable, creative

and light hearted platform for my portfolio work and is

intended to appeal to the target audience by demon-

strating my ability to creatively approach a wide range

of design needs, including the design of the webpage

itself. The fun concept, the use of sophisticated ani-

mation techniques and the general uniqueness of the

page will all serve to give the audience a more enjoy-

able experience and to associate this experience with

the service I may provide for them.

WEBSITE END GOALS

The main goal of the Ice Cream Man website is to pro-

vide a platform for potential employer’s to obtain a

good idea about the kind of work and quality of work

that I can offer them. It will have the ability to show a

variety of my work in different categories and allow

the viewer to contact me in a variety of ways if they so

wish. It is intended to be a fun and somewhat unique

experience for the viewer and hopefully will leave an

impression in the target audiences mind which will

motivate them to visit the page again and possibly

motivate others to view the website as well. This online

exposure is intended to lead to greater opportunities

design.

PROFESSIONAL PRAC-TICE

MBC Branding

The intention behind the branding of MBC was to

create a set of designs that enabled the company to

stand apart from the already saturated bicycle mar-

ket that exists in Melbourne. It was also important

to highlight the wide selection of bikes and parts on

offer at MBC.

Most people who cycle do so as an enjoyable activ-

ity, whether it be for commuting, getting fit or just to

get outside into the fresh air. It seemed important to

carry this fun loving and enjoyable aspect of cycling

through the designs and bring some of this enjoyabil-

ity into the branding.

The many wheels of the logo represent the wide

variety that MBC offers its customers and the pro-

gression of wheel sizes also hints at the evolution of

humankind. The business card and brochure mimic

the process of riding and buying a bicycle in station-

ary terms and speak of fun and charm.

Yogi Oeyono

344 St.Kilda Road, MelbourneVictoria 3000 Australiaph: 9682 7836www.mbc.com.au

Melbourne Bicycle Centre

Melbourne Bicycle Centre

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ILLUSTRATION

Stamps

What makes a postbox unique? We are so familiar

with the generic modern postboxes that surround us

all that we usually don’t take into consideration their

history and are quite happy to consider each postbox

we happen to pass in the street as just another clone.

Nothing special, nothing unique. I for one don’t think

that the postboxes like this kind of label and if given

half the chance would in no doubt strongly declare

their own individuality. As surely each postbox has

its own particular cultural area, its own regular users

each with their own flavour of birthday cards, love

letters and the occasional complaint to higher au-

thority.

So my approach here is to give the postboxes that

which they have for so long sought, that is to be seen

as unique, each with its own special voice. By infus-

ing various postboxes with those individuals we see

in society as having a rare vision of the world and

themselves (namely famous artists). I hope that by

association the viewer will be invited to consider the

humble postbox more then just a forgotten work-

horse of the old pre-digitalised world we seem to

forget more easily each day.