CAMPFIRE A/Spresents

CATOOZ®

Presentation index• About CAMPFIRE and CATOOZ

• MARVEL License

• Telia Partnership

• Technical Info and Support Functions

• CATOOZ Expansion and Marketing Sample

About CAMPFIRE A/S• CAMPFIRE is a content creator and publishing house

within the mobile industry based in Denmark with an international outlook

• Incorporated in 2007 by Poul Kofod (Chairman) and Glenn Lau Rentius (CEO)

• Primary focus: Distribution of adapted branded comics, magazines and gameplots through CATOOZ

About CATOOZ®

• CATOOZ is a mobile service concept based on transforming printed comics , magazines or games to mobile devices

• Slogan: “Comics Wherever You Are”

WHAT’S NEW WITH CATOOZ?

- Dynamic new comic format- Utilizes features such as sound, vibration and animated speech bubbles- All content must be viewed using the CATOOZ client - Thus, is not possible for users to share downloaded content- But it is possible for users to share the client- Secures revenue for all parties involved

Dynamic new comic format

- Utilizes features such as sound, vibration and animated speech bubbles.

License

CATOOZ has an exclusive Marvel license distribution agreement in 7 countries

• Marvel Entertainment, Inc: - Global comic giant with action hero focus (Spider-Man, Iron Man, The Hulk, X-Men, Fantastic 4)- Distribution of physical comic books through the following publishers:

DENMARK, EGMONTFINLAND, EGMONT

NORWAY, SCHIBSTEDSWEDEN, SCHIBSTED

GERMANY, PANINI COMICSAUSTRIA, PANINI COMICSSWITZERLAND, PANINI COMICS

TELIA Partnership

TELIA has distribution agreement with Nordisk

Film Cinemas

CATOOZ will be promoted prior to movie

trailers in 17 movie theatres in Denmark

Campfire and Telia (Denmark) have made an agreement about distribution of CATOOZ in Denmark through presence on website, M-portal, in-store promotion, permission based marketing and Nordisk Film cinemas

Technical Info

• Modest phone memory requirements– CATOOZ® Client: 150kb– Standard Comic (25 frames): 500-600kb (240 x 320 pixels)

• Current Client (version 2.16) – Streams Comic data directly to phone

• Future Client (release X-mas ’08) – Allows Comic storage for a cheaper, more convenient read

CATOOZ® Support Functions

Support Hotline: (+45) 21 86 95 00- Open during office hours, weekdays

CATOOZ® Helpdesk: http://help.catooz.com

Online help featuring signup- and email functions

FAQ & Knowledgebase + user feedback posts

CATOOZ® ExpansionCATOOZ will grow horizontally by adding more geographical markets and vertically by acquiringattractive licenses to branded content with high market awareness

Current markets: Denmark, Sweden, Norway, Finland, Germany, Austria, Switzerland

CATOOZ Expansion

• 2009 European markets: France, Italy, Spain, the UK• In the scope: Japan, USA, Turkey, The Netherlands, Poland and the Baltic

CATOOZ Marketing Sample

Example of inlay in Spider-Man magazines, December 2008, Denmark. (CATOOZ/Egmont)

Example of ad in MetroExpress, December 2008, Denmark

WE ARE READY TO CONQUER THE WORLD!

…. ARE YOU?

CATOOZ © 2008 CAMPFIRE A/S. All rights reserved. MARVEL characters © 2008 Marvel Characters, Inc. All Rights Reserved.

CAMPFIRE A/SCVR: 30488326

NANNASGADE 282200 COPENHAGEN N

DENMARK

+4535838900http://www.campfire.dk

mail@campfire.dk