C A N A P P L EA F F O R D T OC U T T H EC O R D ?

I P H O N E T H O U G H T S

During the Apple Event onSeptember 7th, the company

announced their newest mobiledevice: the iPhone 7.

The announcement confirmed oneof the biggest rumors surroundingthe phone: there is no headphonejack. But can Apple afford to do

this?

Yes, for a number of reasons.

B R A N D L O Y A L T Y

P R O D U C TI N T E G R A T I O N

F O L L O W I N G T E C HT R E N D S

H E R E ' S H O W

B R A N DL O Y A L T YT H I S M O V E I S N ' TU N L I K E A P P L E ' SP R E V I O U S D E C I S I O N S .

T H E Y ' V E M A D E O T H E RD E S I G N O V E R H A U L S ,

B U T C U S T O M E R SS T U C K T H E M O U T .

B U T T H E Y ' R E B R A N DI S S Y N O N Y M O U S W I T HU S A B I L I T Y , A N D T H E YK N O W M A N YC U S T O M E R S A R EG O I N G N O W H E R E .

P R O D U C TI N T E G R A T I O NA P P L E R A R E L YB U I L D S P R O D U C T ST H A T C A N ' T I N T E R A C TW I T H O N E A N O T H E R .

H A V E A N I P H O N E ?

G O O D C H A N C E Y O UH A V E A M A C B O O K ,

T A B L E T , O R M A Y B EA N A P P L E T V ! Y O UD O N ' T N E E D A L L O FT H E M , B U T O N C EY O U ' R E U S E D T O AS U I T E O F P R O D U C T S ,

I T F E E L S W E I R DS W A P P I N G O N E O U T !

T E C HT R E N D SI T M A Y N O T S E E ML I K E I T , B U T F O R T H EF I R S T T I M E W E S A WW I R E L E S SH E A D P H O N E S A L E SE C L I P S E W I R E L E S SO N E S . I F T H A T T R E N DC O N T I N U E S , O T H E RC O M P A N I E S W I L LN E E D T O P L A YC A T C H U P .