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In a global and rapidly changing business landscape, collaboration is emerging as a competitive differentiator. The technology exists for companies of all sizes to break down geographic, departmental and hierarchical silos. So why is the social enterprise not the reality for most organizations? Oscar Berg, collaboration expert and author of The Content Economy, explores: - What keeps your company from embracing social business practices - How to tell if your company is late to the collaboration party - How to drive organizational connectedness – from the bottom up or the top down. Oscar Berg is Future Office Evangelist at Tieto, where he is responsible for the business and offering development for the Tieto Future Office service concept in Sweden. This presentation was held at a Central Desktop Webinar. http://www.tieto.com/futureoffice/
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Can your company survive without connectedness?Oscar BergFuture Office EvangelistTieto
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Connectedness
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The way markets are created has changed
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Social media is about rethinking how you make plans when your customers are in the center and in control.
Paul AdamsSenior User Experience Researcher at Google
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Most companies have been designed like this
© 2010 Tieto Corporation
Why is it every time I ask for a pair of hands, they come with a brain attached?
Henry Ford
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© 2010 Tieto Corporation
The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it.
Andrew Carnegie
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Throughout the primate world, social networks provide a fast conduit for innovation and information-sharing that help the group as a whole to adapt to its environment.
Alex Wright, “Glut - Mastering Information Through The Ages”
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© 2010 Tieto Corporation
73% of less successful change initiatives were led by people described as having moderate or weak personal networks.
Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
Informal networks get work done
© 2010 Tieto Corporation
93% of successful change initiatives were led by leaders with strong or very strong personal networks.
Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009
© 2010 Tieto Corporation
Goldfish are social and enjoy the company of other goldfish.
They won't die being alone, but they really do best with other goldfish.
humans
humans
humans
© 2010 Tieto Corporation
So far, our digital work environments have been designed like this.
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So we tend to work with the people we already know and people in our close proximity
Group think?
Group think!
Group think...
Grrroup think
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People perform better – more likely to work for the greater good of the enterprise – when being able to work together in an open and transparent environment.
© 2010 Tieto Corporation
The times they are a-changin’- but the challenges remain
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Growth Efficiency
InnovationSustainable Corp. Culture
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Networked enterprises are better fit to deal with the challenges
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Share, contribute,collaborate
GROWTH
Interact beyondbordersEFFICIENCY
Share ideas & seek inspiration
INNOVATION
Network, relate,befriend
SUSTAINABLE CORP. CULTURE
© 2010 Tieto Corporation
Business operations
A company has 3 areas of potential improvement
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Things I know.
Things I have done
before.
Where I can help.
The corporate DNA built from solution knowledge and operational excellence
© 2010 Tieto Corporation
Business operations
Connecting the elements of the 3 layers is the required next step
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Things I know.
Things I have done
before.
Where I can help.
The corporate DNA built from solution knowledge and operational excellence
© 2010 Tieto Corporation
It all starts with connecting people
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Improving operations
Connecting people
The corporate DNA
• Increased productivity• Decreased operational cost
• Activated talent & expertise• Improved corporate culture
• Increased effectiveness• Accelerated growth
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What keeps your company from embracing social business practices?
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Consumerizationof IT & mobility
Digital natives
Democratizationof communication
Information-seeking behavior
Ignorance &lack of awareness
Habits & skepticism
Power & control
Legacy & reactiveIT dept
Drivers and barriers to change
Your organization
You
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90% is people, 10% is technology
The technology is the easy part. It’s changing our own current practices, behaviors (habits) and attitudes that’s really hard.
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A culture shift is needed
Fear of making mistakes Learning from mistakes
AutonomyCommand-and-control
Network-driven workHierarchy-driven work
Formally appointed experts Anyone can contribute
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How to tell if your company is late to the collaboration party?
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Reactive Managed Proactive
Strategy None Separated Integrated
Collaboration Me Team Eco-system
Communication
Controlled Facilitated Empowered
Technology Blocking Unmanaged Integrated
AdoptionGovernance Ignorance Policy Self-governing
PracticesLegacy
Practices
Best
Practices
Next
Practices
Know thyself & where to go
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How to drive organizational connectedness – from the bottom up or the top down?
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Share success stories
Engage early adopters
Walk the talk
Create a vision
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Don’t forget to fix the root causes (what really drives people?)
I don’t have time!
I don’t want to!
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Learn from the social web!
Useful and usable.
Design for adoption.
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Why social networking? Because NASA is more than just one expert and one center.
Celeste Merryman, NASA
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Still don’t see the business case?
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Photo credits:http://www.sxc.hu/browse.phtml?f=download&id=1135696http://www.sxc.hu/browse.phtml?f=download&id=840541http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg