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Career Path Rolloutby Pablo Rodriguez Bertorello

Agenda

Intention [CEO]

Rollout of Career Path [Pablo]

Sample Performance Band Plan [VP Product]

Comments on Functional Bands [Technical Fellow, VP Product, VP IT, Agile Coach, VP Marketing]

Compensation [CEO]

Grade Assessment [HR]

Next Steps [Pablo]

Q&A [All]

Career Path Planning [CEO]

Company Intention

• Our purpose is to bring intelligence to advertising

• We are committed to achieving sustainable competitive advantage

• Every one is empowered to make it so

Today we Provide Clarity and Transparency on Career Paths

• Align career paths consisting of expanded behaviors and responsibilities that align with Company objectives

• Clarity on expectations (behaviors, agility, responsibilities, leadership)

• Merit based

Rollout of Career Path [Pablo]

Engineers/Developers

Product Owners

Tech Operations

Scrum Masters

Product Marketing & Operations

Cumulative Performance Bands [Pablo]

ContributorSenior

ContributorPrincipal

ContributorDistinguishedContributor

The Performance Bands: Apprentice [Pablo]

“Learn”… at the beginning of your career: Software is complex business For instance, it takes several years of apprenticeship to become a sushi chef

ContributorSenior

ContributorPrincipal

ContributorDistinguishedContributor

The Performance Bands: Senior Contributor [Pablo]

“Mentor”… to start behaving as a Senior Contributor: i.e. Start a special interest group, i.e.:

• Language: best practices• Market: competitors

Publish your work, i.e.: Weekly Staff: train the team• Blog

Attend engineering and industry courses. Join leadership training

ContributorSenior

ContributorPrincipal

ContributorDistinguishedContributor

The Performance Bands: Principal Contributor [Pablo]

“Responsibly set context”…to start behaving as a Principal Contributor: i.e. Remove ambiguity: i.e.

• Product roadmap• Architecture• Cross-team coordination

Preserve team spirit!

ContributorSenior

ContributorPrincipal

ContributorDistinguishedContributor

The Performance Bands: Distinguished Contributor [Pablo]

“Cause directional change”…to start behaving as a Distinguished Contributor: i.e Scrum Introduction Innovation Manifesto Career Path & Compensation Data platform strategy Ad server continuous release …

ContributorSenior

ContributorPrincipal

ContributorDistinguishedContributor

Career Paths: Sources of Disruption [Pablo]

Engineers

Product Owners

Tech Operations

Scrum Masters

Product Strategy & Operations

Career Paths: Cross-Functional Tech Leadership, Innovation Manifesto as Operating

System [Pablo]Engineers

Product Owners

Tech Operations

Scrum Masters

Product Strategy & Operations

Self Discovery: What we Value -- Star in Every Role

& Contributing to Each Other [Pablo]

Communication

Teamwork

Courage

Innovation

Agility

Experience

Example Plan: Objective Definition of Cumulative Duties –Untimed Growth [Vipul]

Clear Expectation For Each Area of Value

[VP Product]

Communication:

You listen well, understand context and strive to communicate clearly within timelines.

Developer Contributor

Communication:

You take responsibility for underperformance where you may have failed to set context and be responsive to stakeholders. You share and appreciate success within and outside your team. You are unbiased in your feedback and share best practices. You possess strong verbal and presentation skills to effectively communicate with stakeholders.

Developer Principal Contributor

What we Value for Developers [Technical Fellow]

Communication

Teamwork

Courage

Innovation

• Quality

• Scalable

• Efficient

Agility

What we Value for Product Owners [VP Product]

Communication

Teamwork

Courage

Innovation

• Product Value

• Minimum Viable Product

• Platform Monetization

Agility

What we Value for Tech Operations [VP IT, CTO, Agile Coach]

Communication

• Proactively communicate and escalate issues

Teamwork

Engage cross-functional teams in our planning

Courage

Innovation

• Promote effective changes into our services bringing the right capabilities

Agility

Proactively identify issues and address them before they arise

What we Value for Scrum Masters [Maxim]

Communication

• Lead

Teamwork

• Creating Most Productive Environment

Courage

Innovation

Agility

• Continuous Improvement

What we Value for Product Strategy Owners

[VP Marketing]

Communication

Teamwork

Courage

Innovation

• Marketing

• Operations & Training

• Customer Service

Agility

Market Compensation for Bands [CEO]

Converge to pay above market for each Band: annually adjusted to market

• Each Band has up to +/- 25% compensation variance

• Ranges overlap for adjacent bands

• Possible for person in lower band to get paid higher than another in next higher band

• Possible to get compensation increase without moving to higher band

Recruiting budget for star in each role

Annual Merit Assessment [CEO]

You need to exhibit the behaviors in each value area

• Should be self evident to all

• No stack ranking

• No single judge

Initial assessment done by Tech Leadership: Tech Fellow, VP Product, VP IT, CTO, Agile Coach, VP Marketing, HR, CEO, Pablo

Subsequent assessment will incorporate additional data:

• Self assessment

• Your peers on your team

What’s Next [Pablo]

Local Meetings based on Function

1-on-1 meeting to go over initial band assignment

Q&A [All]

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Thank you