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Buzz Marketing Group talked to hundreds of Millennials to find out how they are approaching today's unique job market... we gained some great insights!
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Career Report 2013
07.24.13
What Millennials Really Think About Careers
Career Report 2013
Who was Involved?
Buzz Marketing Group’s Career Report 2013 is based on qualitative and quantitative research involving over 500 buzzSpotters® throughout the United States during the month of June of 2013. This report is available for download at www.buzzmg.com/reports.
Composed based on data from 6.05.2013 to 6.25.2013
569 Participants 9,000 Panelists
59% Female 41% Male
Survey fielded online
Ages 22-35 22-24 18% 25-27 18% 28-30 25% 31-35 39%
What Millennials Really Think About Careers
Location
Career Report 2013
What Millennials Really Think About Careers
CA 10%
TX 4%
NY 15%
FL 4% IL
9% PA 7%
OH 4%
GA 6% MI
5%
NC 4%
NJ 5%
Rest of the USA 27%
Ethnicity
Career Report 2013
What Millennials Really Think About Careers
White 63%
Black 19%
Asian American
6%
Hispanic 10%
Mixed 2%
Marital Status
Career Report 2013
What Millennials Really Think About Careers
Single 24%
DaSng 5%
In a relaSonship
18%
Married 47%
Divorced 6%
Education
Career Report 2013
What Millennials Really Think About Careers
Bachelors Degree 77%
Masters Degree 21%
Ph.D 2%
Employment
Career Report 2013
What Millennials Really Think About Careers
Unemployed 9%
Working part-‐Sme
13%
Working full-‐Sme 71%
Self-‐employed
7%
Household Income
Career Report 2013
What Millennials Really Think About Careers
Less than $8,000
$8,000 -‐ $33,000
$33,000-‐ $82,000
$82,000 -‐ $170,000
$170,000 -‐ $370,000
More than $370,000
I don't want to specify
1%
10%
44%
34%
8%
1% 2%
What is the single most important thing that you look for before applying for a job?
Career Report 2013
What Millennials Really Think About Careers
Salary PotenSal experience of the job
Company culture
Industry Company perks
Size of the company
PotenSal co-‐workers
40%
26%
18%
12%
3% 2% 1%
What is the second most important thing that you look for before applying for a job?
Career Report 2013
What Millennials Really Think About Careers
Salary Company culture
PotenSal experience of the job
Company perks
Industry Size of the company
PotenSal co-‐workers
38%
17% 16% 12%
10%
4% 4%
How important are the following
characteristics of a job to you?
Career Report 2013
What Millennials Really Think About Careers
Corporate Culture
Career Report 2013
What Millennials Really Think About Careers
Very important Somewhat important Not very important
65%
30%
5%
Potential Colleagues
Career Report 2013
What Millennials Really Think About Careers
Very important Somewhat important Not very important
53%
41%
6%
Salary
Career Report 2013
What Millennials Really Think About Careers
Very important Somewhat important Not very important
89%
11%
0%
Job Experience
Career Report 2013
What Millennials Really Think About Careers
Very important Somewhat important Not very important
80%
19%
1%
Size of the Company
Career Report 2013
What Millennials Really Think About Careers
Very important Somewhat important Not very important
17%
51%
32%
Size of the Industry
Career Report 2013
What Millennials Really Think About Careers
Very important Somewhat important Not very important
24%
49%
27%
Company Perks
Career Report 2013
What Millennials Really Think About Careers
Very important Somewhat important Not very important
51%
44%
5%
Which perks matter most to you?
Career Report 2013
What Millennials Really Think About Careers
Private concierge services
Meals
Maternity and paternity leave
TransportaSon
Discounts and free products and/or services
Professional training and classes
Bonuses
Paid vacaSons
Growth opportuniSes
9%
17%
21%
23%
31%
59%
72%
80%
85%
Which social media sites do you use to search for
and apply for jobs?
Career Report 2013
What Millennials Really Think About Careers
Career Builder LinkedIn Monster Facebook Twicer
69% 67% 65%
37%
20%
Do you search for unlisted jobs through your personal and business
networks?
Career Report 2013
What Millennials Really Think About Careers
Yes both Only personal networks
Only business networks
No neither
78%
7% 7% 8%
What resources do you use to research companies?
Career Report 2013
What Millennials Really Think About Careers
Google Company website Word of mouth Wikipedia
96% 88%
63%
36%
Have you ever searched for a new job while employed?
Career Report 2013
What Millennials Really Think About Careers
Yes 94%
No 6%
What factors would cause you to leave an existing job for a new
position?
Career Report 2013
What Millennials Really Think About Careers
Becer brand name company
Becer alignment with company values
Becer job Stle
Becer cultural fit
Higher sense of purpose
More growth opportuniSes
Higher salary
18%
40%
43%
49%
60%
82%
91%
Do you know what you want to do with your life?
Career Report 2013
What Millennials Really Think About Careers
Yes 74%
Not sure yet 24%
No 2%
Are you more interested in finding a job or a career?
Career Report 2013
What Millennials Really Think About Careers
Job 11%
Career 89%
How long do/did you plan to stay at your first job out of college?
Career Report 2013
What Millennials Really Think About Careers
UnSl I find/found
something becer
1 year 2 years 3 to 5 years As long as possible
24%
7%
14%
23%
33%
How many different careers have you experimented with?
Career Report 2013
What Millennials Really Think About Careers
0 1 2 3 4 5 More than 5
5%
22%
34%
24%
7% 3% 5%
Key Findings
Millennials are interested in finding a career and stability. 89% of Millennials surveyed said they were more interested in finding a career than a job. When asked about life after college, 33% said that they plan to stay at their first job as long as possible, while 23% plan to spend at least three to five years at their first job. Only 24% of Millennials plan to stay at their first job until they find something better.
Millennials are looking to grow within a company and are motivated by growth opportunities. When asked what perks matter most, 85% selected “growth opportunities”, making it the single most important perk to Millennials. When asked what factors would cause them to change their job 82% selected “growth opportunities”, only second to a “higher salray” with 91% of the votes.
While cash is still king, it is not the only thing that matters to Millennials. It came as no surprise when 89% of the respondents said that their salary is “very important” to them. However, 80% also said that the job experience was “very important” them and 65% of Millennials stated that the company culture was “very important” to them.
Career Report 2013
What Millennials Really Think About Careers
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215.399.5679 www.buzzmg.com
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