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Enterprise Search Strategy
Four Pillars of SearchJoel Oleson
Director of Enterprise Search StrategyBA Insight
@joeloleson
Microsoft’s go-to ISV for
Enterprise Search
Focused on Search and
SharePoint since 2004
Search Industry Leader
About Joel Oleson
• Director of Search
Strategy, BA Insight
• First SharePoint
admin
• Top social media
influencer
Meet Joel Oleson…Passionate About
• Search
• SharePoint
• Search-based
applications
• Community
• Travel
Connect
@joeloleson
CollabShow.com
TravelingEpic.com
Enterprise search projects often fail because they do not meet users’
expectations and do not deliver a remarkable user experience.
Killer Apps are Search Apps
Context Matters in the Business
Users need to find different information
depending on their role , location,
responsibility and task at hand
En
terp
ri
se
co
nte
nt
Marketing Sales ProcurementConsulting Research HR / LegalIT SupportProduction
SharePoint Demo: UCDenver - Context
http://www.ucdenver.edu/academics/colleges/pharmacy/Pages/SchoolofPharmacy.aspx
How much do they actually index?
5.6% 1%1.7%
Size of the Web
> 1,000,000,000,000 unique links to pages found Source: Google Blog
Anatomy of a Search:
Revenue$59.8 Billion Dollars in 2013
Relevancy3000+ Engineers Tuning Relevancy
Internet search has changed expectations for enterprise search
Tagged100,000+ keywords managed + SEO
ContextualDynamically driven results
Tiered Ranking Strategies
Level 1: Authoritative
Sources
Intranet, Official Corp,
Policies
Level 3: Work in Progress
Social & Collab Sources
Level 4: Personal Content
– OneDrive +
Level 5: Highly Classified
Sensitive/Do Not Index
Level 2: Published
“Polished”Defa
ult
Searc
h
Dee
p S
earc
h90% of Searches
>1% of content
5% of Searches
10% of content
2% of Searches
40% of content
>1% of Searches
50% of content
Why Enterprise Search Projects Fail…
Rarely able to find relevant data• Research shows minimum of 27 characters is needed for relevancy in the enterprise
• The average search is only 1.2 words
Jakob Nielsen, Prioritizing Web
Usability
Successful enterprise search
requires users to be precise with an
understanding of how to build
intricate search queries.
• Default Search sorted by Relevancy
• Free Text Queries
• Word or Multiple words (default will AND words)
• Phrase (in quotes)
• Boolean (CAPS required)
• AND, OR, NOT
• Wildcard Search (Must be on last word)
• search fed*
• "micro*" finds documents that contain "Microsoft" or "microchip”
• Property Search
• Author:"William Zuckermann"
• Filetype:xls (Filetype:XLS OR Filetype:XLSX)
• Filename: "federated search"
Search User Tips
What you can do!Continually analyze, gather feedback and tune your search service and index
• Index and Enrich the RIGHT content
• Manage Recommend Results
• Create and manage Visual Catalog of important items
• Add Promoted Results for Common Queries
• Mange Term Store, Managed Metadata for Refinement
• Review Search Reports
• Eliminate “Junk” from default search experience
Thank you for your attention!This presentation will be available on the Casablanca SharePoint Days web site after the event.
Merci de votre attention !Cette présentation sera disponible sur le site internetde SharePoint Days Casablanca, après l’événement.