Motive..To boost the Hare Care Product Sales

About Company...

• In 1849 started by john boot.• In 1883 established as pvt.ltd.• In 1991 expanded internationally.• In 2004 operated in 130 countries

with 75000 employees.

Major competitor

1)Procter & Gamble 2)Alberto Culver 3)L’Oreal4)Tesco5)Sainsbury’s6)Morrison7)Superdrug

Mass Market Brands

Super Store Brands

Drug Retail Chain

Three AlternativesDECISION

THREE CHOICES

1) “3 for 2”

- buy 2 hair care items at regular cost and receive one free, one product should be least priced of same line

Estimated per day sale boost – 300% About 60% consumer are due to this scheme.

2) GWP(Gift With Purchase)...

Estimated per day sales boost – 170%About 40% new consumers due to this scheme

3) On Pack Coupon (50p off)...

Estimated per day sales boost – 150%About 50% ne consumer due to this scheme

-We will choose 3rd choice of on pack coupon because here expenditure per product is fix and increment in Sales also quiet good. So “on Pack Coupon” is better option.

DISCLAIMER...

By- Akshay Mangal

NIT, SuratB. Tech. Final yr

CMO & Co-Founder

SHOW IS OVER YOU MAY NOW RELAX