Casting: Audio & Video Podcast Basics

Jay Jones - Co-Founder, Co-OwnerOne Click Sports News

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Casting

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What is a podcast?

iPod

Broadcast

Podcast

podcastingDefinitions

Podcast


Downloadable long-form audio/video posted online for listening on a device and a time of your choosing.

Podcast


Does not include downloading individual !les.

• Episodic

• Downloadable

• Program-oriented featuring a host or theme

• Automatic distribution

Podcast


• Audio

• Audio + Graphics

• Video

Podcast


Podcaster


Inividual who produces digital media for online distribution.

• Host

• Talent

• Creative

Audio


Audio-only podcast that can be downloaded to your computer or mobile device using RSS (Really Simple Syndication). The most common audio !le format is MP3.

Audio + Graphics


Podcast featuring images, such as graphics or photographs, that play in time with traditional podcast audio.

• Slideshow with audio

• Multimedia format

• Video-like

• Formats: Audio+ (Windows), Enhanced podcast (Apple)

• Quicktime, Flash, online

Audio + Graphics



Slidecast• Audio podcast

• Combined with slideshow presentation

• Created by presentation software, such as PowerPoint or Keynote

• Lectures, seminars


Slidecast


Photo Story

Video


Videos delivered to an on demand online channel. Web series most commonly distributed in this form.

Video• Adults who watch videos online

nearly doubled since 2006

• Near universal for young adults

• Grown across all age groups

• Online video moving into space typically reserved for television

The Audience for Online Video-Sharing Sites Shoots Up, July 2009, Pew Internet & American Life Project


Video• Vodcast

• Vidcast

• Video podcast

• Vlog, video blogging

• Screencasts


Video• iTunes

• YouTube

• Vimeo

• Google Video

• blip.tv


VideoNEW

Podcast


• Autocasting

• Converting text to speech

• Learncasting

• Educational materials

• Photofeed

Podcast


• Audio, Mixed Media, Video

• Episodic

• Downloadable

• Program-oriented featuring a host or theme

• Automatic distribution

podcastingReasons

57%

43%

The Podcast Consumer Revealed: 2009, Arbitron/Edison Research Internet & Multimedia Research Series

2008 2009

NoYes

63%

37%

No

Yes

How many have heard of podcasting?

0

7.5

15.0

22.5

30.0

2006 2007 2008 2009

How many have listened to a podcast?


Who has watched or listened to a podcast?


75%

25%No

Yes

Why should you produce a podcast?

podcastingReasons

Reasons• Engagement

• Expertise

• Express

• Exhibit

• Event

podcastingReasons

EngagementDirect connection and interaction with the audience that works for them.

podcastingReasons

EngagementGetting the audience to take a measurable action.

podcastingReasons

Engagement• Metrics

• Visits

• Pageloads

• Unique visitors

• Time on site

podcastingReasons

Engagement• Comment on podcast

• Link to podcast

• Email questions

• Subscribe to podcast

• Purchase

podcastingReasons

Engagement

Purchasing is the ultimate engagement.

podcastingReasons

EventAn event is a measurable action.

• Download

• Subscribe

• Comment

• Link

podcastingReasons

Expertise• Podcasting asserts a level of

expertise

• Recognition as an expert

• Hosts are seen as trustworthy

• Creates a lasting resource

podcastingReasons

Expertise• Creating a lasting resource

• Podcast includes blog entry

• Increases SEO

• Online forever

podcastingReasons

Express• Tell your story in your voice that’s

convenient for your audience.

• Control your message

podcastingReasons

Exhibit• Don’t just tell your story,

demonstrate your story.

• Audibly, visually show your story.

Reasons• Podcast consumers are well-

educated

• Podcast consumers live in higher income households

• Podcast consumers are active social networkers


UnReasonable• Not committed to doing a good job

• Only a piece to the puzzle

• Don’t have the time.

• Looking to go “viral”

UnReasonable• Just trying to sell.

Podcast audience is resistant to unwelcome advertising and employs methods to block advertising at a higher rate than non-podcast consumers.


MoreReasons• Podcasts inspire an emotional

connection

• Smarter consumers

• Consumers have more money

• Consumers network more


TheReason


This is your content.

pre-Podcasting

pre-Podcasting

Pre-Podcasting• Research: Where do I find podcasts?

• iTunes

• Podcast Alley

• Podcast Directory

• PodNova

pre-Podcasting

Pre-Podcasting• Listen: How do I listen to podcasts?

• iTunes

• Juice

• Zune

• Online

pre-Podcasting

Pre-Podcasting• Listen: How do I watch podcasts?

• iTunes

• Miro

• Online

• TiVo

pre-Podcasting

Pre-Podcasting• Be organized.

• Keep everything in one folder

• Label by show, date

• Backup regularly

• Consider an external drive (or two)

podcastPlanning

• C.A.S.T. - Podcaster Perspective

• Content

• What do you like to talk about?

• What are you passionate about?

• What do people talk to you about?

Planning

podcastPlanning


• Authoritative

• Be an expert on your topic

• Know experts on your topic

• Speak from experience

podcastPlanning

Planning


• Specific

• The more specific the topic, the broader the appeal.

• Find a small, focused niche.

• Stay on topic.podcastPlanning

Planning


• Technical

• First impression doesn’t take long.

• Audio: Sound professional.

• Video: Look professional.

podcastPlanning

Planning

• C.A.S.T. - Audience Perspective

• Current

• Fresh, relevant

• Interesting and informative

podcastPlanning

Planning


• Audience

• Know your audience

• Involve the audience.

• Listening you, not audience

podcastPlanning

Planning


• Social

• Opportunities to engage

• Convenient podcast options

• Easy promotion options

podcastPlanning

Planning


• Time

• Set the frequency

• Consistent schedule

• Consistent length

podcastPlanning

Planning

• Topic

• What do you do?

• What does your company do?

• What industry are you in?

• Are you filling a need?

podcastPlanning

Planning

• Format

• Talent

• Segments

• Music

• Length & Schedule

podcastPlanning

Planning

• Host or co-host?

• Co-hosts

• More interesting for you

• More engaging for audience

• Easier, more fun

podcastPlanning

Talent

podcastPlanning

SegmentsOrganizing your podcast into segments gives it structure and establishes expectations for your audience.

podcastPlanning

Segments• Open: Music, voiceover• Introduction• Segment 1• Transition: Music, voiceover• Segment 2• Transition: Music, voiceover• Segment 3• Tease: Next episode• Close: Music, voiceover

podcastPlanning

Samples• Guest interviews• Lists• Frequently asked questions• Tips & suggestions• Respond to emails, voice-mails, Tweets• Reviews & recommendations• News• Instructional• Behind-the-scenes

podcastPlanning

Script• Open - :15• Welcome, preview - 1:00• Health care reform & medical records - 5:00• Bumper - :10• Interview: Health care provider - : 5:00• Bumper - :10• Voicemail, email questions - 5:00• Preview next episode - :30• Close, call to action - :15

Where do I get music for my podcast?

podcastPlanning

MusicIf you did not create the music or do not have permission from the creators of the music you want to use in your podcast, you can not use the music.

podcastPlanning

Music• Make your own music

• Apple Garageband (Mac)

• Adobe Audition (Windows)

podcastPlanning

Music• Podsafe music

Podsafe music is speci!cally allowed for use in podcasts.

• MusicAlley.com

• MusicPodcasting.org

podcastPlanning

Music• Royalty Free Music

Stock music licensed for a fee.

• ProductionTrax.com

• RoyaltyFreeMusic.com

How long should your podcast be?

podcastPlanning

Length & Schedule• 10-12 minute attention span

• 10-15 minutes, 3 x 5 minutes

• Preparation requires at least double the length of the podcast before and after production

• Shorter podcasts require less space

podcastPlanning

Length & Schedule• Regular contact with listeners is

important

• Posting podcasts weekly is most common

• Sustained series of episodes

• 3-month commitment - 12 episodes

podcastPlanning

Location• Computer, recording equipment

• Quiet, distraction-free space

• Carpet, furniture to dampen sound

• Minimize ambient noise

• Professional studio: sound booth, radio station, TV station

podcastProduction

Equipment• Hardware requirements

• Modern computer

• Broadband connection

• External hard drive (x 2)

• Speakers & headphones

podcastProduction

Equipment• Microphone

• Don’t use the built-in

• Don’t use a web-cam

• Don’t use a DV camera

• Don’t use your phone

podcastProduction

podcastProduction

Equipment• Microphone

• USB external microphone (x 2)

• Unidirectional, dynamic-type

• Stand (x 2)

• Rode Podcaster

podcastProduction

Equipment• Software Requirements

• Audacity: recording & editing

• LAME MP3 encoding

• iTunes

• QuickTime (Pro)

podcastProduction

Production• MP3

• Most common audio file format

• 128 kbps, 44 kHz

• 1.0 MB/min

podcastProduction

Production

Have fun. Be yourself.It’s only a podcast.

podcastPublishing

Publishing

podcastPublishing

Before you even think about producing a podcast, you need to have a website with a blog.

podcastPublishing

What do I do with this MP3 file now?

Publishing

podcastPublishing

Gcast

AudioBoo

SolidCasts

zShare

DailySplice

Libsyn

BlogAmp

Blubrry

Twaudio

Podbean

Publishing

podcastPublishing

• Podbean

• Free - 100 MB (100 minutes), 5GB

• Automatic RSS

• iTunes

• Embeddable player

Publishing

podcastPublishing

• Odiogo: Blog to podcast

• TalkShoe: Record telephone conferences, conversations

• GarageBand, Adobe Audition

• Max

Publishing

podcastPublishing

• Blog entry accompanies podcast

• Helps with SEO

• Location for conversation

• Assume your podcast will end up on other sites

• Provide easy tools for promotion

Publishing

podcastPublishing

• Podcast

• Blog

• iTunes

• Twitter

• Facebook & LinkedIn

Podcast? Sure. Me? No. Hire a professional.

podcastVideo

Video

podcastVideo

• Video podcast can accomplish goals not possible with text or audio tools.

• Human face offers even more of a connection.

Video

podcastVideo

• Human face, connection

• Content only accomplished through video

Equipment• Hardware requirements

• Modern computer

• Broadband connection

• External hard drive (x 2)

• Speakers & headphones

podcastVideo

Equipment

podcastVideo

• Additional equipment

• Microphone

• Tripod

• Lights

Equipment

podcastVideo

• Camera

• Not a phone camera

• Not a "ip phone

• Not a web cam

Equipment

podcastVideo

• Software Requirements

• Apple iMovie

• Adobe Premiere

• QuickTime (Pro)

• MPEG Streamclip

Online

podcastVideo

YouTube

Vimeo

Viddler

Podbean

TubeMogul

Google Video

Revver

Kyte

Flickr

blip.tv

Video? Sure. Me? No. Hire a professional.

3things

• You have to have something to say

• Don’t miss an opportunity to engage

• Start podcasting3things

3things

thankYou

[email protected]: TheJayJones

Technology

Casting: Audio & Video Podcast Basics