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Twoor. The “How might we…” Company Mission: Catalyze innovation through maximizing engagement

Catalyzing innovation through user contribution

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Mission: Catalyze innovation through maximizing engagement Why Innovation fails: Lessons that shaped Twoor Clear support from the top: Leader is behind challenge. Participants hear directly from the leader. Clear follow-up on the top ideas: Leader support enables success. Clear expectations on the results of the challenge. First set of ideas is shallow: Ideas start raw and improve with collaboration… Some people have ideas to share and some seek ideas that get them excited…connections help everyone win. Innovation takes time: Leverage a Best in Class process for innovation, easy to follow. Current Innovation platform pitfalls Expensive (customized, proprietary) Rich in processes…Capture the needed information…Generate great reports…however, the data rarely generates true innovation But what if we follow a simple, best in class process?

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Page 1: Catalyzing innovation through user contribution

Twoor.

The “How might we…” Company

Mission: Catalyze innovation through maximizing engagement

Page 2: Catalyzing innovation through user contribution

2

Unmet user needs Business leader:

How might we…

Increase revenue

Open a new channel

Create a new business mode

Community leader:

How might we…

Solve the social challenge in our hands

Increase our funding

Do the things people care

Employees:

We have ideas, and can help

Nobody asks us

Community:

Nobody asks us

Engagement is not easy to facilitate

Page 3: Catalyzing innovation through user contribution

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Why Innovation fails: Lessons that shaped Twoor

1.Clear support from the top: Leader is behind challenge. Participants hear directly from the leader.

2.Clear follow-up on the top ideas: Leader support enables success. Clear expectations on the results of the challenge.

3.First set of ideas is shallow: Ideas start raw and improve with collaboration… Some people have ideas to share and some seek ideas that get them excited…connections help everyone win.

4.Innovation takes time: Leverage a Best in Class process for innovation, easy to follow.

Page 4: Catalyzing innovation through user contribution

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Current Innovation platform pitfalls

• Expensive (customized, proprietary)

• Rich in processes…Capture the needed information…Generate great reports…however, the data rarely generates true innovation

Ideas languish as innovators lack a way to advance their ideas

Page 5: Catalyzing innovation through user contribution

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Sponsor Launched Challenge

Participants create ideas

Build on each other ideas

Rank best ideas

Announce winner

Implement best ideas

But what if we follow a simple, best in class process

What happens?

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1. How it works- Create a Challenge

• Create a challenge, using our proven templates

• Keep it simple – maximum three questions to answer

– How will this contribute to solving the challenge?

– Who will benefit?

– Have you seen something similar implemented somewhere else?

• Add a document with more details, only if absolutely needed

• A link to a video with the sponsor introducing the challenge is very helpful

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2. How it works- Invite Challenge participants

• Very important – who is the Sponsor?

• Sponsor needs to be visible

– Ideas will be acted upon

– The sponsor will ensure funding for the top ideas

• Who are the participants – Public challenge (everyone can

participate)

– Only employees with a certain e-mail address format can attend ([email protected])

– A private group, entered as a set of e-mail addresses

Page 8: Catalyzing innovation through user contribution

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3. How it works- Invite Challenge participants

• Very important – who is the Sponsor?

• Sponsor needs to be visible

– Ideas will be acted upon

– The sponsor will ensure funding for the top ideas

• Who are the participants – Public challenge (everyone can

participate)

– Only employees with a certain e-mail address format can attend ([email protected])

– A private group, entered as a set of e-mail addresses

Page 9: Catalyzing innovation through user contribution

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2. Challenge participants submit ideas

• Participants submit their own ideas, via a simple form

• Or comment on others’ ideas

• Participants can “subscribe” to challenges and ideas

• Similar / Associated ideas are shown to participants, to further increase participation and ideation

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3. Participants rate ideas, and add to them

• Participants can rate ideas (Likes, Potential Value, Estimated Cost)

• Participants comment on ideas

• Over time, best ideas surface to the top

Page 11: Catalyzing innovation through user contribution

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And we focus the solution on the innovators?

Build Teams Recruit from across the

company or let them find

you.

Connect Tags locate those with

similar interests. Make

connections

Grow ideas Evolve your idea by

capturing notes, todos,

documents, and links to

relevant information.

Collaborate Take advantage of the

collective wisdom of the

company through

comments and discussion. What happens?

Page 12: Catalyzing innovation through user contribution

12 *for citations, see last slide in the appendix

Increased Quantity of Innovation

• Ideation up 1,000%, Participation up 500%

Increased Quality of Innovation

• Collaboration with experts in the “tagged” areas

• Leads to diversity of thought, and better solutions

Translated into better Time to market

• Idea went from napkin to beta in 90 days

• We were able to lift and scale from another business unit

Engaged and Delighted Employees and Partners

• Renewed belief in your company ability to be a leader in innovation

• Value added outlet for creative employees

What really happens? Twoor catalyzes innovation through maximum engagement

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Twoor.com gets results by focusing on the needs of innovators and

sponsors

• Major problems addressed:

– People want to lend their expertise to projects matching their interests, but are unaware of opportunities

– Leaders must facilitate innovation, but have little time

– Little recognition of participation or contributions

Page 14: Catalyzing innovation through user contribution

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Ideas at your Company no longer languish, they flourish!

By creating a solution that works for innovators we have…

– Increased innovation participation by

500%

– Increased ideation by 1000%

– Released 10 ideas to beta

– And delighted our employees

Page 15: Catalyzing innovation through user contribution

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And we make it cost $500 per challenge ?

And we make it five minutes to

launch a challenge

And provide all the best in class processes to sponsor and users

along the way

What happens?