18
“Understands exactly what you mean and gives you back exactly what you want” That's why Google has grown to offer products beyond search and Now Google is all about finding things, whatever we look for we can find with Google, information, images, locations, friends, books, answers, etc. Google will let us find one more thing when we need it Find HELP

Catch Harasser_Future Lions Entry 2014

Embed Size (px)

Citation preview

Page 1: Catch Harasser_Future Lions Entry 2014

“Understands exactly what you mean and gives you back exactly what you want” That's why Google has grown to offer products beyond search and Now Google is all about finding things, whatever we look for we can find with Google, information, images, locations, friends, books, answers, etc.

Google will let us find one more thing when we need it

Find HELP

Page 2: Catch Harasser_Future Lions Entry 2014

Intro: Sexual harassment is one of the widest spread phenomena in Egypt nowadays, especially in the past three years. The percentage of Egyptian females who had been sexually abused by different ways reached 99.3 %.

Sexual harassment phenomenon has become an “unspoken” case in the Egyptian society due to its sensitivity, as well as not having the culture (mindset) of facing such sensitive issues.

Due to the concurrence of April is the sexual assault awareness month, Google is launching an awareness campaign to help Egypt face this dangerous phenomenon through an application powered by Google play to be easily installed on any Android mobile phone.

Page 3: Catch Harasser_Future Lions Entry 2014

Problem Problem

Graph

Target

Insights

Idea

Location

App

Benefits

Why Now

Page 4: Catch Harasser_Future Lions Entry 2014

The United Nation Entity For Gender Equality and the Empowerment of Women made a study about this Sexual harassment phenomenon in Egypt April 2013; the study had shown that:

- The students with ages from 19 to 25 are the most ones being sexually harassed 91.3 %

- Sexual harassment daily frequent occurrence 49.2 %

- Public transportations is where the phenomenon is widely spread 81,8%

- Body touching is the commonly most used type of harassment 59.9%

- Females asked for police assistance 1.1%

Graph

Page 5: Catch Harasser_Future Lions Entry 2014

Female students from 19 to 25 years old, who uses public transportations (Metro or underground) to go to their universities. This is the exact kind of females that attract harassers more than others because they have no experience in how to deal with such sensitive situations. In such young age if any female got sexually harassed by any mean it will later on definitely have a very bad impact on their psychology.

Location Apps Audience

Page 6: Catch Harasser_Future Lions Entry 2014

Victim Insight: Complete silence due to confusion and inability to react because they fear reporting the police and losing their reputation.

Harasser Insight: Meeting an immediate sexual need and stealing a quick pleasurable moment. “it is ok am allowed no one can stop me”.

People around Insight: When they see the harasser they don’t interfere to help instead they think that they should not do anything about it and mind their own businesses.

Insights

Page 7: Catch Harasser_Future Lions Entry 2014

Problem

Sexually harassed females never did report such violence to police thinking that they will never reach this harasser and even if he got caught he will not be convicted as a criminal by

law as there are no evidence hold against him.

This whole thing will only end up with absolute violence from the harasser towards the victim as a payback in addition to a huge scandal for the victim.

Page 8: Catch Harasser_Future Lions Entry 2014

Campaign Description:

Google play is launching an awareness campaign with the collaboration of Cairo Metro to fight sexual harassment in Egypt and help arrest the harassers to be convicted as criminals and enforcing deterrent punishments.

Through an application that can be installed on any android mobile linked with wireless cameras hung in every wagon. These cameras capture live picture for the wagon and get transmitted to monitors in the security offices at the every station, only by one click on the application on her mobile and also generate alerting alarm to make the harasser stop on the spot. The picture will appear on the female’s mobile, all she has to do is to mark this person to be recognized by the security officers in order to be easily caught once they reached the next station.

Idea

Page 9: Catch Harasser_Future Lions Entry 2014

Idea

Page 10: Catch Harasser_Future Lions Entry 2014

Why Cairo Metro?

Metro is the most used public transportation in comparison to others like micro buses, buses and train. Because it reaches many Egyptian universities through three main routes from the far north and all the way through till the south of Cairo. It is one of the fastest and cheapest means of transportation in Egypt.

According to the organization of Cairo Metro the amount of passengers in 2014 reach 1504 million and they are expected to reach 2265 million by year 2020. Sexual harassment phenomenon will most likely appear in Metro due to the huge amount of passengers every day.

Location

Page 11: Catch Harasser_Future Lions Entry 2014

Location

Normal day in one of Cairo Metro Stations

1

Application Mechanism

Page 12: Catch Harasser_Future Lions Entry 2014

Location Mechanism

Harassment crime happening inside one of Cairo metro wagons

Our victim will select Catch Harasser app on her mobile

2 3

Page 13: Catch Harasser_Future Lions Entry 2014

Location Application

IPs cam will capture the live picture and generate loud alarm to stop the harasser

Pressing yes button to Connect with IPs cam inside her wagon

4 5

Page 14: Catch Harasser_Future Lions Entry 2014

Location Application

Transmit this pic to her mobile and to the monitors in security offices in the next

station

Our victim will mark on the face of harasser and press send button to be recognized by

the security officers

6 7

Page 15: Catch Harasser_Future Lions Entry 2014

Location Application

The security officers receive the pic and recognize the wagon and go to catch the harasser once the metro

stopped in the next station

8

Page 16: Catch Harasser_Future Lions Entry 2014

To aware the Egyptian females that standing up in front of the sexual harassment phenomenon in a civilized way and reporting it is a must.

Decreasing this phenomenon in Egyptian streets by recognizing these harassers and convicting them by the law. Having their names spread in the media will definitely facilitate decreasing and eliminating sexual harassment in Egypt.

Location Apps Benefits

Page 17: Catch Harasser_Future Lions Entry 2014

Android mobiles weren’t that spreading 5 years ago neither were their prices appealing to people. And on March 6, 2012 with the merging of the Android Market and Google Music, the service was renamed Google Play to be the official digital distribution platform for applications for the Android operating system operated by

.Google IPs cam: Therefore we can NOW link the application to the cameras through wireless. Through Internet protocol camera can send and receive data via Internet. It is mainly used for surveillance due to its flexibility and remote accessibility as live video from selected cameras can be viewed from any computer, anywhere, and also from any mobile.

In the future, we can apply this idea easily if Google Street View expands to include Egypt, this technology will help us connect catch harasser app with directional cameras for 360° views in Egyptian streets to send panoramic images to police stations via “Google map” once the victim had been sexually abused.

Location Apps Why Now

Page 18: Catch Harasser_Future Lions Entry 2014

Location Apps Results

Thank You