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Comms Day: Trends in Media Joe Pollard

CDMelb2015: Telstra

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Page 1: CDMelb2015: Telstra

Comms Day: Trends in Media

Joe Pollard

Page 2: CDMelb2015: Telstra

 Media Ecosystem   Key Trends In Media   Consumer Technology Business Models   Key Disruptions In Our Industry

Telstra Media Today  

 

OVERVIEW

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MEDIA ECOSYSTEM

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Source: Mediascape & Company Financial Reports. All figures in AUD.

OZ MEDIA

LANDSCAPE

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GLOBAL MEDIA

LANDSCAPE

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TRENDS

Consumer Technology

Business Models

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FOMO

Source: Centre for the Digital Future 2015

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REALITY

Source: Telstra Analysis

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Source: Financial Reports, Ovum, Telstra Analysis; Figures in $AUD

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Source: Financial Reports, Ovum, Telstra Analysis; Figures in $AUD

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SVOD THE BIG DISRUPTOR

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DISRUPTORS MAY

GET DISRUPTED

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HOW HAS THE DISRUPTION

STARTED IN AUSTRALIA?

Source: Ovum, Company Financial Reports, Brand Tracker 2015

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LINEAR CHANNELS SVOD / TVOD / EST

iQ3

MOBILE& TABLET

T-BOX /TELSTRA TV

FOXTEL FROM TELSTRA

ON T-BOX

TELSTRA MEDIA

OFFERINGS

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+ WorldClass

CustomerExperience=

DifferentiatedContent

TV

TELSTRA TV TM

FoxtelWorldClass

Network

OUR FORMULA

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WORLD CLASS CONTENT

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THANK YOU