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A QUICK AND DIRTY GUIDE TO THE FUTURETop Trends and Ideas
ROBIN RASKINFOUNDERLIVING IN DIGITAL TIMES
overview Hottest Trends
• Strange Bedfellows• Big Data• Wear It Now • Connected Cars• Augmented and Virtual• The Consumer Retail Experience • 3D Printing• The Future of Money • All Tech is Political
STRANGE BEDFELLOWSWANT TO PARTNER?
COMPANIES PARTNERING UP:
• Intel and Rebecca Minkoff • Samsung and USCF Digital Health
Innovation• Qualcomm• Swarovski and Misfit• Ford and Microsoft• Ashton Kutcher, Will.i.am,Kardashians
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BIG DATAWHAT YOU CAN EXPECT
DETAILS:• The power of one wearable is exponential• Every step you take leaves a digital trace.
What we do with that trace is big data • All of the data collected before 2003 isn’t
equal to the data collected each day in 2015
• Visualize, Validate, Verify
Per Day….Billions of Steps 700K+ Hours of Sleep5X App Interactions per User
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NEED TO ASK THE RIGHT QUESTIONS
IBM WATSON WILL ANALYZE YOUR DATA FOR FREE
What can I learn about CE Week Registration (IBM Watson)
WEARABLES A NATIONAL HABIT
• Corporate incentives• Clinical research studies• Medical reimbursement• Behavioral Changes• More attractive• Scientific Validation• Better Algorithms
• Body Temperature• Galvanic Skin Response• Altitude• Weight Bearing • Pulse Oximetry• Heart Rate• Blood Glucose • Sleep• Optomechanics
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AUGMENTED REALITY By 2025, Piper
Jaffray pegs the market for hardware at $62 billion and content at more than $5 billion.
BIG CHANGESFOR 2016
• Content providers begin to pay attention (photo of a cool company doing AR movies)
• Business reasons exist standards
• Shopping, entertainment, education, manufacturing
Detecting Patterns of Large Numbers of Users:
• The Driverless Car• The Ingestible Pill• The Lively Sensor • Genetic Markers
WHEN SENSORSCUT HUMANS OUT
MULTIPLE SCREENS RULE OF SCREENS
The Closer to Our Body the More We Look
The Further From Our Body the Longer we Look
NEW MODES OF INTERACTION
• Haptic and Gesture• MultiTouch • Proximity• Voice• Mind control• Photo Capture• Augmented Reality
3D PRINTINGRapid Prototyping and Iteration
• Fast prototyping• Printing jewelry, shoes,
limbs, food• Materials are less expensive• Easy to replace consumables
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Smart Home
• 16% of U.S. broadband households own a smart home device
• adoption will rise rapidly, with nearly 40% planning to buy a smart home device in 2015.
• Appeal to second home owners, aging boomers, gen x and millennial workers
• Home-energy equipment and safety and security systems, including devices like connected thermostats and smoke detectors, will become popular first, leading the way to broader consumer adoption.
SMART HOME
EVOLUTION• Nest: smoke detectors,
cameras, thermostats• Apple: Home Kit,
Research Kit• Google :• Withings: Scale,
Bracelet, • Is there room for single
product innovation ?
OF A SPECIES INTO PLATFORMS
THE FUTURE OF MULTICHANNEL
Bricks and Mortar Rise Again
• Beacon Technology• 3D Scan Dressing Rooms• Personalized Design• Experiential • Immediate Gratification
Online• Drone Delivery• Coach Potatoes Ordering• Interact with me everywhere (Sigh) • Diminishing ROI in marketing to
everyone, everywhere, everyway?
ALL TECH IS POLITICAL• Which states are the friendliest
to doing business with high tech companies?
• Which have startup incubators?• Which countries do well…
Ireland, Canada• Google to remove 'revenge
porn' from searches when asked• California DMV releases self-
driving car accident reports• Bill filed to prevent collisions
between drones and planes
A QUICK AND DIRTY GUIDE TO THE FUTUREBut What Does Avi Think?
Avi Greengart, Research Director, Current Analysis
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