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CHALLENGES OF CONTENT DISTRIBUTION TOWARDS INTERNET AND MOBILITY

By: Akwasi Agyeman

WELCOME TO THE WORLD OF DISRUPTUION…

INTERNET PENETRATION STATISTICS

46% Total Pop: 186.9m Int Users: 86.2m

52% Total Pop: 54.9m Int users: 28.5m

45% Total pop: 47.2m Int Users: 21.2m

28.4% Total pop: 28m Int Users: 7.9m

Source: Internetlivestats.com (2017)

WEEKLY USERS (millions)

13

21

7

1.5

11

23

8

1.4

And the things we would watch and say…

CONTENT DISTRIBUTION

TRENDS

Video on Demand

Catch-up Viewing

Time Shift Viewing

Portable Devices

GlobalVODmarket~US$16.3billionin2016

VALUE CHAIN

Creation Ownership Aggregation Distribution Consumption

WHERE NEW MEDIA COMES IN

Creation Ownership Aggregation Distribution Consumption

MOBILE

INTERNET

INTERNET AND MOBILE CLOSING GAPS OF THE VALUE CHAIN

CONTENT

Creation

Acquisition

Delivery

Management

ONTHEGO

KEY CHALLENGES

•  PROTECTION

•  SECURITY

•  COPYRIGHT

•  FORMAT FOR MULTIPLE DEVICES

KEY CHALLENGES

•  REGULATION

•  BROADCAST RIGHTS – EPL ( Are ISP’s liable ?)

•  MONETIZING ( IN A FREE WORLD)

•  MIDDLE -MEN

•  SPREAD BETWEEN LIVE & ON DEMAND

§  Technology changed how and where consumers access content, fragmenting audiences and revenue streams.

Need to defragment segments and audiences §  Companies are developing multiple paid content

strategies that focus on value for the consumer.

§  Micropayments are emerging as a monetization strategy amid increasing pressure to unbundle

§  Technology and infrastructure need to keep pace

with content creation and vice versa for monetization

THE TECHNOLOGY PUSH

CONCLUSION

•  Traditional offline businesses are facing pressure from online.

•  Consumers have demonstrated a willingness to pay for content via mobile devices and application stores.

•  Advertising-supported online models alone are proving insufficient.

•  The rise and rise of a virtual world is REAL.