Choice View Pitch

Theresa Szczurek, co-founder and CEO

www.RadishSystems.com

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Calls/day in USA

Information of Radish Systems. All rights reserved. (www.RadishSystems.com) © 2009-2013

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Calls / day in USA go to businesses


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88% of users express dislike of

IVRs (Amplicate)

Interactive Voice Response (IVR) Causes PAIN


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SITUATION:

Firms lose 63% of customers who have bad contact center experience. (Source: Purdue University and Harris Interactive)

Mobile Users Are Even More Frustrated.

PROBLEM: Companies struggle to provide mobile customer support that increases

customer satisfaction.


Big Business Problem

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Solution: Leverage multi-media power in smart mobile devices to transform mobile sales and service

How: Share visual content in-call with:

ANY network, ANY phone, MANY mobile display devices*

Solution

Information of Radish Systems. All rights reserved. (www.RadishSystems.com) © 2009-2013* GOING FORWARD: Radish will support ANY display device

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Visual Voice Response

Voice and Textwith

Visual NavigationVisual Response

Visual Collaboration


7 Information of Radish Systems. All rights reserved. (www.RadishSystems.com) © 2009-20137

Use: Nurses coach diabetic patients

• Form Sent to Patient

• Patient Enters Glucose Readings

• Nurse Coaches based on Readings

Visual Live Assistance

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See It and Hear It!

See Demo Videos at:http://www.radishsystems.com

See other videos at: http://www.youtube.com/user/radishsystems


http://www.radishsystems.com/

http://www.youtube.com/user/radishsystems

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Proven Team -- industry leaders in Mobile and Call Center space, with Bell Labs heritage.

Sold previous voice/data business for >$40M in 1996, returned 3x to investors, worked with marquee customers:

Radish ChoiceView offering won 5 innovation awards

Deploying ChoiceView now with one of the top health insurance companies and other call centers

About Radish


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Proven Team

Dr. Theresa M. Szczurek – Co-founder/CEOBell Labs heritage, AT&T Product ManagementRadish 1.0 co-founder / CPO, Certified Management Consultant (CMC®)

Dr. Richard A. (Dick) Davis – Co-founder/CTOBell Labs heritageRadish 1.0 co-founder / CTO

Tom Colamonico – Vice President Strategic Accounts23 years Silicon Valley sales and marketingHead of Sales for Symantec, Borland, PC Doctor

Kim Koeller – Sr. Director of Customer Experience 25 years as International Management ConsultantCall Center practice head at Accenture and Horizon International

Learn more about the team at: http://www.radishsystems.com/company/leadership/


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Julian Farrior, CEO, BackFlip Studios (top mobile game firm)

Jeff Powers, founder, Occipital (TechStars graduate; creator of best-selling RedLaser and 360 Panarama mobile apps)

Janet Eden-Harris, SVP, MarketForce (former CEO of Umbria which was sold to J.D. Powers; SVP at IRI, i2, Aspect Development, and CADIS)

John Elms, President of Connexall USA (former CEO of SpectraLinkwhich worked with Alcatel, Avaya, Nortel, and Siemens)

Margaret “Meg” Hansson, founder of 8 start-ups including Gerry Baby Products (charter member Committee 200, Lifetime Esprit Entrepreneur winner)

James H. (Hal) Higby, former Group President of MediMedia, a leading provider of health and wellness information

Bob Baskerville, former President of International for Togewa Holding, a mobile phone services business located in Bern, Switzerland

See other advisors at http://www.radishsystems.com/company/advisors/

Experienced Advisors


http://www.medimedia.com/

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Selected Current Investors

founder and former CEO of telecom supply firm

university administrator and professor of Computer Science

medical doctor and industry analyst

airline pilot and telecom engineer

CEO of environmental communications firm and founder of award-winning children’s environmental TV show

Former CIO of large computer company

CEO of an investment advisory firm

Radish founders and 14+ others…

Accelerator Affiliations

Astia, Springboard Enterprises, Innovation Pavilion (Plug and Play in Colorado), and Scaler

Investors and Affiliations


13Information of Radish Systems. All rights reserved. (www.RadishSystems.com) © 2009-2013

Business Model

Live Agent, Visual IVR API, and “Click to Talk & View”Per seat/port, minute, or transaction

E.g., Medium (78 port) enterprise license $181K/year with a possible 2 to 6 month payback

Mobile App (free)iTunes Apple App Store and Android Market

Mobile App -- Software Developers Kit (SDK)Small upfront fee

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Next-generation integrated voice/data services TODAY –

Data session is seamlessly joined to phone call

Full solution available now and in use

Interoperable and compatible with current/evolving infrastructure

Works with a great variety of mobile endpoints

Strong intellectual property (IP)

Why ChoiceView?


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ChoiceView equipped Agents

Smart Device Users

ACD

ChoiceView

How it Works

Voice via PSTN or VoIP

Data via Internet


IVR with ChoiceView

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GAIN to End Users

Solve problems faster

Improved satisfaction

6x better comprehension

GAIN to Businesses

Lower operating costs/call

Reduce wait / call time

Improve first call resolution

Customer retention

Higher revenues/call

GAIN from ChoiceView


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The world has gone mobile


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ChoiceView™ Addresses Key Mobile and Self-Service Interaction Methods

Source:1. Yankee Group 2012 research

Preferred Interaction Methods for Customer Support

49%

45%

4%

9%

6%

6%

10%

17%

30%

36%

40%

ChoiceView™ capabilities address 8 of 11 preferred interaction methods for

customer support in North America


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Our Opportunity

Source: American Express 2012 Consumer Barometer Report


Consumer’s Preferred Channel for Customer Service

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• $125B will be spent globally on Call Centers, IVRs, and BPO by 2016 ($60B Domestically)

• Radish Total Addressable Market $2B (USA) with focus on businesses seeking to improve mobile customer support

Our Opportunity:

Consumers want improved self-service for simple inquiries. (ChoiceView improves web, mobile, and IVR self-service)

Consumers prefer a ‘real person’ on the phone for more complex and difficult customer service inquiries (ChoiceView improves live assistance with a real person)

BIG Market


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Over 15 businesses have deployed or are testing including one of the largest health insurance company, which has over 12,000 call center agents serving more than 20M members

Product of the Year Award from Customer Interaction Solutions® and 4 other innovation awards

Go-to-market: direct, 9 resellers, 19 referral agents, and 2 OEMs.

Pipeline building

Industry Recognition“Radish has introduced one of the most innovative

offerings I have seen in the last five years in the Call Center industry.”

Rich Tehrani, CEO, Technology Marketing Corporation

“Radish ChoiceView™ fits well with the trend to mobile self-care. You don’t see a lot of this approach amongst other companies.”Chris Marsh, Sr Analyst, Enterprise Mobility, Yankee Group

Industry Recognition“Radish has introduced one of the most innovative

offerings I have seen in the last five years in the Call Center industry.”

Rich Tehrani, CEO, Technology Marketing Corporation

“Radish ChoiceView™ fits well with the trend to mobile self-care. You don’t see a lot of this approach amongst other companies.”Chris Marsh, Sr Analyst, Enterprise Mobility, Yankee Group

Market Response


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Major AlliancesMobile App / Platform Developers

Call Center / IVR VARs

Outsourced Contact Centers

RecurringRevenue

Direct Customers: Inside Sales via Outbound/Inbound Marketing and Referral Agents

Mobile Commerce

Technical / Field Support

Go-To-Market Strategy


OEMsCall Centers & IVRs

Carriers

Mobile OS / Handset

CRM / E-Commerce

Visual IVR

Patient / Customer Support

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Healthcare and Insurance

Wireless, Telecom, Cable

Retail

Hospitality

Financial and Other Services

Vertical Markets


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One TOP Health InsuranceCompany’s ChoiceView Deployment

Initial Live Agent Paid Pilot for Service under Contract

Explanation of Benefits

Send Health Insurance Card

Find a Doctor

Pilot Seats in Pilots

Seats in Commercial Deployment

Live Agent for Service 100 (under contract) 1,400

Visual IVR 100 (in discussions) 1,400

Medical Management 100 (in discussions) 1,400

Total Seats 4,200 (projected)

Estimated Total Annual Revenue $4.5 M (not discounted)


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Innovative Capabilities

Voice with Visuals

Integrated Solution

Contact Center, IVR & Voice

Portal Solutions

Co-Browsing / Remote Control / Meeting Solutions

Video Telephony Solutions

(selective int’l only)

VoIP Telephony Solutions

Instant Visual Sharing

(common digital formats)

x x x x

Visual Voice Response x x

Contact Center Integration

(enhanced call id, screen pop, data

reconnect)

x x X

Software Developer Kit for

Integrated Voice/Data in Mobile Apps

x

Integrated with ANY Existing

Phone Networksx x X


No Other Fully Integrated Solution works with Any Network, Any Phone

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Capabilities

Radish Systems True Visual + Voice

Integration

Browser-Based Solutions

Fonolo, Interactive Intelligence, Jacada

Partial Visual + Voice Integration

AT&T Labs with Genesys

Visual Sharing In Voice Calls • •

Works With All Phone Call Methods • •

Live Agents Continue “Voice with Visuals”

Communications •

True Single Call Integration •

No:1.Browse one web-based navigation tree2.The solution provider calls a company3.The company calls the customer

No:1.One call to a company2.One hyperlinked text sent to a customer

So What Is It? Visual IVR Click to call functionalityA URL link is sent via SMS

during a callInformation of Radish Systems. All rights reserved. (www.RadishSystems.com) © 2009-2013

True Visual IVR = Visuals + Voice

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$000’s 2012 2013 2014 2015 2016 2017Contract Rev. 27 501 4,056 15,745 47,596 113,077GAAP Revenue 27 117 1,599 8,732 30,078 80,336Gross Profit 27 111 1,423 7,771 26,469 69,893OPEX 452 512 2,533 7,424 17,984 41,416Operating Inc. (425) (401) (1,110) 348 8,485 28,477EBITDA %

(425) (396) (1,072) 4836%

8,77229%

28,99736%

Headcount 13 19 60 110 250Avg. #Licensed Seats 101 687 5,883 26,147 97,478 407, 692

Financial Projections

Confidential and Proprietary Information of Radish Systems (www.RadishSystems.com)

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RoadmapPlanned Accomplishments from Use of New Funds:

1 marquee customer and 3 proven use case deployments

Sales formula for Visual IVR and mobile customer support generates $500K contract revenue

Online lead generation and self-service website

2 partners that could buy Radish at profitable exit

Product enhancements: Visual IVR tools, Android SDK, CRM APIs

Planned Exit:

Acquisition (Salesforce, Cisco, Google, Microsoft, Apple, AT&T, Verizon, Nuance, Oracle, etc.)

Confidential and Proprietary Information of Radish Systems (www.RadishSystems.com)

29Information of Radish Systems. All rights reserved. (www.RadishSystems.com) © 2009-2013

Why Invest in Radish?

BIG Opportunity: Radish will own integrated Voice/Data mobile part of $60B USA market

Core Team: Executed Successful $40M Exit in This Space

Disruptive Technology with Strong IP: Resolves Real Pain, Easily Transforms into Visual Communications

Full Product in Market Now: Increasing Sales

ROI: SEEing and HEARing Info Pays Back in <2 months for businesses; Investors could see 13.5x in under 5 years

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Let’s Talk and Get You Involved

“Wow, now I seewhat you’re talking about!”

Dr. Theresa Szczurek, co-founder and CEOwww.RadishSystems.com

[email protected]; 720-440-7560@TheresaSzczurek, @RadishSystems

http://www.radishsystems.com/

mailto:[email protected]