Geocaching One Millennial At A Time

The Authentic Experience

CHRYSLER [KARI KUCINSKY]

TARGET MARKET

THE GOAL

THE BIG IDEA

Rules:1. Like Facebook page2. Enter Contest at MyChryslerAdventure.com3. Find clues on Twitter & Pinterest4. Find all 5 clues to unlock final5. Final clue will unlock a vehicle

CARS TO ATTRACT MILLENNIAL ATTENTION

CAMPAIGN

WHY THIS WORKS

KEY PERFORMANCE INDICATORS

BUDGET

OVERALL