How Enterprises Go Mobile: An Introduction to MobileIT Josh Sirota, Principal Architect, Office of the CTO, MobileIron

“How do I distribute apps and embrace BYOD?”

“How do I secure and mobilize content?”

“How do I manage security, identity, and privacy?”

“I need to move at consumer speed, without sacrificing security and compliance”

“How do I manage the explosion of operating systems?”

The Journey to The Mobile First Enterprise

Users Enterprise IT

Adopt Devices BYOD Email access Multi-OS device security

The Journey to The Mobile First Enterprise

Users Enterprise IT

Adopt Devices BYOD Email access Multi-OS device security

Deliver Apps & Content Transformation New business processes New user experiences

Mobile First

Mobile First

The technology landscape

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MDM: Traditionally the “command & control” system that configures, monitors devices, provides inventorying, etc.

MAM: Provides an application store and the ability to extend MDM functions into enterprise and commercially developed apps. Standalone options exist, but lack of integration with MDM and devices makes for challenging implementations.

MIM / MCM: Enables access to content resources, either established enterprise repositories (e.g. CIFS, SharePoint) or new, mobile-specific content repositories (e.g. Box)

MEM - Mobile Enterprise Management: Technology that allows for all aspects of an enterprise mobility deployment to be managed from a single platform. Combines the best of MDM, MAM and MIM

Phase 1: Designing your BYOD & Multi-OS Strategy

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Navigating the hype BYOD is becoming the norm

–  IDC: More personal devices than corporate devices sold for business use –  Forrester: ~60% of companies have a BYOD initiative in place –  MobileIron: 70% of customers have a BYOD initiative in place

Beware the buzzword –  Hype hides complexity –  Hype creates false expectations –  Hype results in ill-formed initiatives and disillusionment

Driver of BYOD should be choice, not cost BYOD != “Let users have whatever they want”

BYOD programs must be responsible not restrictive

BYOD programs cannot damage the user experience

•  Diminish value to the enterprise

•  Limit user adoption

•  Limit user productivity

Building your BYOD Workflow

BYOD program components Prepare

•  Establish Goals and

charter •  Stakeholder

accountability - HR, Legal, IT, LOB

•  Employee survey

•  BYOD capability assessment

•  Trust model

•  Economic model

•  Payment model

•  Legal assessment (including regional)

User experience is the litmus test for BYOD adoption and sustainability

Build

•  Staffing and resource recommendation

•  Employee communications guidelines

•  Managed choice device list

•  Device lifecycle management guide

•  Security policy

•  Privacy policy

•  Guidelines for app design and rollout

Rollout

•  Phased roll-out plan

•  Welcome communications

•  IT and program branding

•  FAQ

•  User agreement

•  User registration instructions

•  Ongoing education – policy, rationale, compliance, consequences

Sustain

•  Ongoing end-user communication

•  Satisfaction survey

•  Program entitlement

•  Compliance enforcement

•  Service desk

management

•  Service desk troubleshooting

•  Technology evolution

BYOD evolution

“Help-yourself-desk” will drive economics

Identity will become strategic glue across services

BYOEà Experience = Device + App + Connectivity

Mobile BYOD principles will apply to laptops/desktops

OS turbulence will continue as user preferences shift

Selecting your OS(es) of choice

•  Very consistent OS distribution globally

•  Many enterprise & prosumer apps available

•  Robust, consistent enterprise support;

•  Requires agreement with Apple developer programs

•  Limited hardware selection & discounts

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•  Reuse of Visual Studio resources toward mobile app development

•  MSFT support & svcs •  Unique user interface

design •  Support for MDM on

smartphones now. Laptops, tablets coming

•  SCCM policies not directly applicable

•  Few 3rd-party apps

•  Extremely customizable operating system

•  Wide variety of OS variants in wild (41% run Android <= 2.3)

•  Flexibility in app development & distribution

•  Wide variety of HW •  Deep enterprise

support through ODMs & software

Phase 2: Design & Build Mobile Apps

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I. Experience

•  Singular function … not comprehensive features •  Fast cycles … 8 week dev, 9 month life, 3 platforms •  High expectations … UX litmus test for adoption

Consumer apps for the employee ... not …

Business apps for the enterprise

II. Architecture

• Services architecture • Content sources and access • Lessons from the e-commerce experience

“If I had more time, I would have written a shorter letter.”

III. Role of IT

API accessibility and support

UX and design best practices and support

Consumer-grade discovery experience

Plug ‘n play security (easy for developer, invisible to user)

Developer sourcing

Can IT provide value to the app developer?

Tools to drive and measure adoption

Getting the program right

Prepare •  Voice of the user

•  App business case template

•  Charter and sponsorship

•  Stakeholder guide

•  Budget and resources template

•  Privacy considerations

•  Developer selection guide

Build •  Trusted design

principles

•  Platforms/OS decision tree

•  Content management best practices

•  App signing and cert provisioning guide

•  Cross-platform tools and standards

•  Testing guidelines

•  Approval and submission template

Rollout •  Distribution best

practices •  Payment model

•  Metrics guide

•  User communications and documents

•  Self-service

deployment guide

Sustain •  Self-service support

model

•  App storefront maintenance guide

•  App upgrade best

practices

•  Retirement template (lifecycle)

Phase 3: Go Mobile First

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Definition… Mobile First organizations

embrace mobility as their primary IT platform in order to transform

their businesses and increase their competitiveness

Content of all types is easily and securely

available on any device

CONTENT

End users choose their devices

Security is invisible to end users

User experience is the #1 design criteria

USER EXPERIENCES

New apps are developed and delivered

to mobile devices first

Core business processes can be performed on any

device

APPLICATIONS

In a Mobile First Company…

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