Cisco Confidential 1 © 2011 Cisco and/or its affiliates. All rights reserved.

Cloud Briefing and Experiences Raj Patel VP, Technical Engineering and Operations

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Mainframe

Minicomputer

Client Server

Web

Virtualization Cloud

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Virtualization

Grid Computing

Application Hosting

Utility Computing

Platform as a Service

Infrastructure as a Service

Software as a Service

Storage as a Service

Database as a Service

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36 Exabytes

180 Exabytes

486 Exabytes

Video Traffic

of all Consumer Internet Traffic will be Video in 2013

Global Consumer Internet Traffic (Annual)

Source: Cisco Visual Networking Index

91%

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Reference: J. Rabaey, “A Brand New Wireless Day,” Keynote Presentation, ASPDAC Jan. 2008

Data Centers

Mobile Devices

Sensors Data Center

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Adoption Curve Cloud Computing Public or Private

Traditional Data Centers

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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On-Demand, At Scale, Multitenant

Business Services

Consumer Services Virtual Infrastructure

Content and Applications

(Compute, Storage, Networking)

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IP COMMUNICATIONS

MOBILE APPLICATIONS

CUSTOMER CARE

MESSAGING

ENTERPRISE SOCIAL SOFTWARE

TELEPRESENCE

ON PREMISE ON DEMAND HYBRID

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Wide Variety of Collaboration Needs

Mobile, Office, Home, Inter-Company

Cloud On-Premises

Smartphones, Tablets, Laptops, Thin Clients

Video, Voice, Web, Social, Business Apps

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Platform, Infrastructure, Data Center Services

Application Delivery

Cloud Computing Peak of Inflated Expectations

Trough of disillusionment

Plateau of Productivity $

£ € ¥

$

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Pre-cloud Operations

•  Minimal input into customized applications , and none for shrink wrapped software

•  Mostly focused on delivery to production environment and tactical incident management

•  No feedback from lessons learned in deployment lifecycle back to design

Cloud Operations

•  Carefully chosen technologies during conception of product

•  Joint planning with product and software engineering with operational excellence

•  Agile and frequent deployments

•  Manage, optimize and feedback into next release

Design Run the Site

Design Run the Site

Lessons Learnt Optimize

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•  Availability 7x24x365 Active-Active-Active serving model “Follow the Sun” operations

•  Performance Response from to eyeball Massive amounts of backend data Carefully chosen technologies during conception of product

•  Scale Global footprint Millions of “Things” Scale Out, not Up Predictability of incremental cost

•  Agility Frequent deployments Leverage common services Repeatable processes

•  Single owner for accountability

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•  Juggle a minimum of four rolling releases, two locked versions and n schedules

•  Must provide a on/off switch for major feature/functionality to all customers

•  Managing control with uniqueness vs. multi-tenancy and lesser control

Base Release

Locked Version

Locked Version

Rolling release 1

Rolling release 3

Rolling release 2

Service Providers

Enterprise Customers

Customers Customers Customers