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Cisco MWC2013-Barcelona. More events...
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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Cisco Mobile Internet Demonstrations Mobile World Congress | February 25-28, 2013 | Barcelona, Spain
23 April 2013
Brian Walsh Senior Marketing Manager Cisco SP Mobility
© 2010 Cisco and/or its a!liates. All rights reserved. Cisco Con"dential 2 © 2010 Cisco and/or its a!liates. All rights reserved. Cisco Con"dential 2 © 2010 Cisco and/or its a!liates. All rights reserved. Cisco Con"dential 2 Cisco Con"dential 2 © 2010 Cisco and/or its a!liates. All rights reserved.
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New Economics Growth Markets
7 Billion Global Mobile Users in 2012; 10.3 Billion by 2017
3.5x faster than Global Population Growth
33% of Mobile Traffic off-loaded to Wi-Fi in 2012; 46% in 2017
4X more Wi-Fi traffic than Cellular
By 2017, two-thirds of world’s mobile data will be video 5.1% generated by M2M 24x increase in M2M Data between 2012 & 2017 563 Petabytes per month consumed
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2012–2017
Orchestration ANALYTICS POLICY
IP Core Evolution
ANDSF, WSG, SaMOG
Quantum™ Software Suite (Network Abstraction, Policy, WAN
Orchestration, RAN Optimization)
ANALYTICS ANALYTICS POLICY POLICY Orchestration ANALYTICS POLICY Orchestration Cisco Mobility
Managing Traffic Growth Quantum™ Software Suite
Monetize and
Differentiate
IP Network Evolution Programmable Network
Universal Small Cell
ASR 901S
Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility
Address Spectrum Scarcity
Licensed Small Cells
Cisco Mobility Portfolio – MWC 2013 Innovations
Next Generation Internet Mobility Architecture Elasticity Accelerates New Business Opportunities
MOBILE CLOUD SERVICES
INTELLIGENT NETWORK
HETEROGENEOUS CLIENT / ACCESS
Self Optimizing Network
Unified Data Center
Small Cell (SP WiFi and Femto)
Macro Radio (2G, 3G, LTE) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto)
Small Cell (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto)
Small Cell (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto)
Universal Small Cell LTE, 3G, Wi-Fi
3G Small Cell 3G & Wi-Fi
Macro Radio (2G, 3G, LTE) (2G, 3G, LTE) (2G, 3G, LTE)
Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Optimization
Analytics and Policy
Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Monetization
IP Edge and Core Packet Core Mobile Backhaul Packet Core Packet Core Packet Core Packet Core
Elastic Packet Core Mobile Backhaul Mobile Backhaul Mobile Backhaul IP Edge and IP Edge and IP Edge and
Core IP Edge and
Core Virtualized
Infrastructure
Data-in-Motion: Greater Monetization, Optimization Operator Network Advantage in Real-Time Data
DATA IN MOTION
PREDICTIVE DATA
Automated Decisions
Resource Planning Targeted
Promotion
Geofencing
Object Correlation
Expected Outcomes
Data in Motion provides contextual relevance, and opens up growth opportunities when acted upon by programmable networks
Planning
Geofencing
REAL-TIME DATA
Dwell Time
Traffic Patterns
Location
App Usage
Network Speed
Device Type
Quota Balance
Device HISTORICAL (BIG) DATA
Demo #1: Business Innovation with SP Wi-Fi
Monetizes User contextual information
Engage customers before they authenticate to Wi-Fi
Pushes Local Services! to device
The SSID finds You!
Analytics and Abstraction Suites to enable secure Ad targeting with privacy protection
Operator insertion into Mobile Advertising ecosystem with unique value
New Monetization Approaches, e.g., Toll Free/1-800 Data Offers to Targeted Users
Thank You Thank You Thank You
Rich analytics to understand Dwell Time, Traffic, and Crowding in venue Quantify success of
contextual promotions
Optimize operations and resource deployment to support the business
Cisco Quantum Suite brings new capabilities to put Data in Motion
Operators increase Service Creation Velocity by extracting, correlating, and Monetizing Real-Time Network Intelligence