Cisco UCS EMC World Theater presentation 2012-06-08

© 2011 Cisco and/or its affiliates. All rights reserved. 1

Changing Data Center Economics

Cisco UCS

EMC World 2012

Cisco SystemsThomas CloydData Center and VirtualizationUnified Computing System

May 2012


DID YOU KNOW?

CISCO SELLS SERVERS

WORLD CLASS SERVERS


SPECompLbase20012-socket C220 M3

UCS Application Performance—63 RecordsA History of World Record Performance on Industry Standard Benchmarks

Best CPU Performance

Best Virtualization Performance

Best Cloud Computing Performance

Best Enterprise Application Performance

Best Enterprise Middleware Performance

Best CompetitorC Performance

VMmark 2.0Overall B200 M2

VMmark 2.12-socket Blade B200 M2

VMmark 1.x2 –socket Blade B230 M1

VMmark 1.x Overall C460 M1

VMmark 1.x 2-socket B200 M1


VMmark 1.xOverall C460 M1

VMmark 1.xBlade Server B440 M1


VMmark 2.1Overall C460 M2

VMmark 2.1 Two–node 4-socket C460

M2

VMmark 2.14-socket C460 M2

SPECompLbase20012-socket B200 M2

SPECompMbase20012-socket B230 M2


SPECompMbase20014-socket C460 M2

SPECompMbase2001 2-socket B200 M2


LinPack2-socket B200 M2

LS-Dyna4-socket C460 M1


SPECompMbase20012-socket B200 M2

Oracle E-Business Suite Medium Model Payroll

Batch B200 M2

Oracle E-Business Suite Xtra Large Model Payroll

B200 M3

Oracle E-Business Suite Medium Model Payroll

Batch B200 M2

Oracle E-Business Suite Medium Model

Order-to-Cash B200 M2

Oracle E-Business Suite Large Model

Order-to-Cash B200 M3

Oracle E-Business Suite Ex-large Model Payroll

Batch B200 M2

SPECjbb20052-socket C260 M2

SPECjbb20052-socket B230 M2



SPECjbb2005X86 2-socket B200 M2

SPECjbb2005X86 4-socket C460 M1

SPECjAppServer2004 2-node B230 M1



SPECjAppServer20041-node 2-socket C250 M2

SPECfp_rate_base2006 2-socketC260 M2

SPECint_rate_base2006 2-socketC260 M2

SPECint_rate2006X86 4-socket

C460 M2

SPECint_rate_base2006 X86 4-socket C460 M1

SPECint_rate_base2006 X86 2-socket

B200 M2

SPECint_rate_base2006 X86 2-socket B200 M1

SPECfp_rate_base2006 X86 2-socket B200 M2

SPECint_rate_base2006 X86 2-socket

B200 M2

SPECfp_rate_base2006 X86 4-socket C460 M1

SPECfp_rate_base2006 X86 2-socket B200 M1

SPECjEnterprise2010 Overall B440 M1

SPECjEnteprise20102-node B440 M2

Oracle E-Business Suite Xtra Large Model Payroll

Batch B230 M2




TPC-COracle DB 11g & OEL

C250 M2

TPC-HMicrosoft SQL Server

C460 M2

SPECjbb2005X86 2-socket C220 M3

SPECfp_rate_base2006 X86 2-socket C220 M3

SPECint_rate_base2006 X86 2-socket C220 M3

SPECfp_base2006X86 2-socket

C220 M3

TPC-HVectorWiseC250 M2

TPC-HVectorWise

C250 M2

March 15 2012: 8 new benchmark records on Cisco UCS M3 platforms

Two-socket RecordSPECCompLbase527,122

B200 M3

Two-Socket RecordSPECjbb*20051,584,567 BOPS

C220 M3

Two-Socket RecordSPECompM*base200194,065 base score*

C240 M3

Overall RecordOracle E-Business Suite

Payroll Extra Large

Model

828,729 Employees/hr

B200 M3

Two-Socket RecordSPECint*_rate_base2006671 base score

C220 M3

Two-Socket x86 Record SPECfp*_rate_base2006496 base score

C220 M3

Two-Socket RecordSPECfp*_base200689.9 base score*

C220 M3

B200 M3Overall RecordOracle E-Business Suite

Order-To-Cash Large Model

206,044 Lines/hr

Data Current as of March 15, 2012


Customers Have Spoken

UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1

11,000 UCS Customers WW

$1.3B annualized revenue run rate for CY11Q4

x86 Blade servers are growing over twice as fast as the overall x86 computing market 2

Source: 1 IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share 2 IDC Q3 CY11 Server Forecaster, Based on Blade Revenue

UCS #3 with 12.3%

UCS #2 with 19.1%

WW

US

UCS momentum is fueled by game-changing innovation; Cisco is quickly passing established players 1

UCS FY12Q2 growth of 91% Y/Y

UCS After Three Short Years

X86

Ser

ver

Bla

de M

arke

t Sha

re, Q

4 C

Y12

1

© 2011 Cisco and/or its affiliates. All rights reserved. 6Source: IDC Worldwide Quarterly Server Tracker, Q4 2012, February, 2012, Revenue Share

WW x86 Blade ServersQ4'2009 to Q4'2011 Share Changes

Market Share of WW Total

Factory RevenueMarket Share of WW

Total Units

Vendor Market Share Change Market Share Change

Cisco 10.8% 9.1%HP -6.9% -5.8%IBM -5.9% -5.3%

All Others 1.9% 2.0%

Market Share Changes –Customers are voting for UCS

USA x86 Blade ServersQ4'2009 to Q4'2011 Share Changes

Market Share of WW Total

Factory RevenueMarket Share of WW

Total Units

Vendor Market Share Change Market Share Change

Cisco 16.2% 14.5%HP -7.8% -4.3%IBM -7.3% -7.3%

All Others -1.0% -2.9%


SERVER-RELATED SPEND (CAPEX+OPEX)WW Spending on Servers, Power & Cooling, and Mgmt. / Administration

Source: IDC, “New Economic Model for the Datacenter”; IDC 2011

Server Related Spend – growth over time

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

$0

$50

$100

$150

$200

$250

$300

Power & Cooling Expense Mgmt. & Administration—Virtual Servers Mgmt. & Administration—Standalone Servers Server Spending

80%OpEx

Cus

tom

er S

pend

ing

($B

)

20%CapEx


Simpler Architecture = Fewer TouchesUCS has Fewer Management Touch Points

16 blades – 2 x Cisco UCS 5108

Fabric Interconnects 2

Intra Chassis Switches 0

Chassis Mgmt Module 0

Total Mgmt Points 1

16 blades – 1 x Legacy Chassis




Total Mgmt Points 4


Simpler Architecture = Easier to Scale

64 Blades – 4 x Legacy Chassis




Total Mgmt Points 16

80 Blades – 10 x Cisco UCS 5108




Total Mgmt Points 1

Mgmt switchLAN

LANSAN A

SAN B

Mgmt switch

Mgmt switch

LAN

SAN A

SAN B

LANMgmt switch

Legacy doubling servers = doubling touches; UCS = 1 touch point


Simpler Architecture = No Penalty No Infrastructure Penalty to Scale

Competitor’s pricing publically available on April 16, 2012. Cisco UCS pricing MSRP on April 16, 2012. Pricing is for blade chassis and networking only. Servers are not included.

16 17 24 32 40 48 56 64 72 80 88 96$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$63,854 $75,410

$86,966 $98,522

$110,078 $127,551

$145,025 $162,498

$179,971 $197,445

$214,918

$52,645

$115,282

$172,923

$230,564

$288,205

$345,846

Total Number of Chassis Blade Server Slots

Cisco UCS

Competitor Chassis, Switches & Mgmt.

Cha

ssis

and

I/O

Cos

t

BLADE CHASSIS SAVINGS AT SCALE—BLADE SLOT SOLUTION

34% to 38% with UCS

Blade Chassis Infrastructure cost to support servers is critical.

The Chassis and I/O.

Competitor is $39,872 more to get ready to add a 17th server.

Cisco UCS is 34% less expensive

UCS 5108 with pair of UCS 6248UP Fl (four 10 Gbps uplinks per chassis = 5Gb/s per blade) vs.

Competitor’s Chassis with one pair of CNA switches, and mgmt.


Cisco Stateless vs.Server IdentityComputing

ServerBlades

Adapters

Chassis Modules

Multi Chassis Access Layer

ConvergedAdapter

Unified Fabric

Unified Fabric

Unified Fabric

Cisco UCSService Profile

NIC MACs HBA WWNs Server UUID VLANs Assignments VLAN Tagging FC Fabrics Assignments FC Boot Parameters Number of vNICs vNIC Transmit SpeedvNIC Receive Speed PXE settings Boot order (full) IPMI Settings Number of vHBAs QoS Call Home Template Association Org & Sub Org Assoc. Server Pool Association Statistic Thresholds BIOS scrub actions Disk scrub actions BIOS firmware Adapter firmware BMC firmware RAID settings Advanced NIC settings Serial over LAN settingsBIOS SettingsPower Capping settings

Other VendorServer Profile

NIC MACsHBA WWNsServer UUIDServer Serial Number

VLANsVLAN TaggingFC FabricsFC Boot ParamsNumber of vNICsvNIC Transmit Speed

Boot order (FC only)PXE settings

12 Server Settings

Cisco UCS127+ Server Settings

ConvergedSwitches

Their Server Profile DOESN’T STACK UP to Cisco UCS Service Profile


Virtual Address Enterprise Manager

System Mgr. Update Central Console

Control Chassis Power & Capping $

UCS—More Flexible, Less Complexity

Out of Band Management

Virtual Address Hdwr Manager

Onboard Administrator

Separate Management - Every Chassis, All SoftwareSeparate Enet & Fibre Channel I/O leaving the chassis

16 blade servers0 rack servers


Unified Compute Unified ManagementUnified Networking

UCS Manager 1 Console

No Added CostRack and Blade Together

Cisco UCS Architecture

Other Vendor

Server Hardware Management

Multiple Layers of Software Required

Legacy Design Blade Chassis


Virtual Address Enterprise Manager $$$$

System Mgr. Update Central Console

Control Chassis Power & Capping $$$$

UCS—More Flexible, Less Complexity


UCS Manager 1 Console

No Added CostRack and Blade Together

Cisco UCS Architecture

Competitor iLO Advanced for BladeSystem

Virtual Connect Manager











Separate Management - Every Chassis, All SoftwareSeparate Enet & Fibre Channel I/O leaving the chassis

Up to 160 serversBlade &/or Rack mount

Unified Compute Unified Management Unified Networking

Other Vendor

Server Hardware Management

Multiple Layers of Software Required

Legacy Design Blade Chassis


$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

3 Year Hardware Warranty

3 Year Power Costs

Hardware Management

Server Deployment

Cabling

TOR Switches

Chassis & Interconnects

Server Hardware

No Compromise – full chassis adds Cisco Solution TCO advantage increases at scale

Other vendor retail and Cisco MSRP pricing on 3/30/2012.

Other Vendor Trend Line

Cisco Trend Line

ServersOther Vendor Parity ServerCisco: B200 M3

All chassis fully populated with servers (starting at qty 16)

Identical servers with two E5-2620 Intel Xeon processors with 64GB memory (eight 8GB DIMMs)64GB

8 16 32 48 64 80# of Servers

CiscoOtherVendor

Cisco Cisco Cisco CiscoCiscoOther

VendorOther

VendorOther

VendorOther

VendorOther

Vendor


Cisco UCS: Changing the Economics of YOUR Data Center

ApplicationPerformance

Leadership

Improved Application PerformanceProven Configuration Designs

Highest ServerDensity

Increased Performance in reduced footprintOptimization of Energy Resources

Highest Scale, low latency networking

Unprecedented Bandwidth and ScaleConsolidation of Infrastructure

UnifiedManagement

Operational EfficiencyOpen InterfaceSimplified Allocation of Resources

High Performance

Virtual Networks

Increased performance and scaleOptimized Virtualization Performance

Over 100 UCS Customer Case Studies Proving Real Results

Power and Cooling Cost:

60% Lower

Infrastructure CAPEX:

30% Lower

Deployment Time:90%

ShorterAdministrator Productivity:80% Higher

Application Performance:40% Faster


Cisco Unified Computing SystemA Differentiated / Revolutionary Approach

Higher PerformanceBrings out the best of Intel Xeon ProcessorsOptimized Resource Utilization for Compute, Networking and Management

No CompromisesNo Trade-offs for FunctionEnhanced Design CapabilityDesigned for the Future, TodayBetter TCO / ROI

Simpler ArchitectureNetworking with fewer componentsLower cost and easier scalingFewer Management Touch Points

Faster, More Flexible Automated Deployment / ProvisioningUnification leads to reduced ComplexityManagement via a single interface

Cisco UCS—Unified Infrastructure, Scalability and Management Automation


Thank you.

Technology

Cisco UCS EMC World Theater presentation 2012-06-08