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So what is thing you call a “blog?”
A contraction of the term "web log.”
A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of
events, or other material such as graphics or video.
What’s the big deal?
1) Dynamic content that levels the playing field.
2) Engagement with constituents3) Expand reach at minimal cost4) Create a distinctive voice5) Grow awareness of you, a cause
or organization
The Pioneer Woman Blog
1. Be yourself.2. Blog often.3. Be varied.4. Allow your boundaries to set themselves
naturally.5. Don’t be afraid to embarrass yourself.6. Try your best to spell words correctly and use
proper grammar.7. If you have writer’s block, push through and
blog anyway.
Building a Blog: The Basics
• KISS: Keep It Short and Simple
• Get to the point quickly!
• Paragraph headings
• One idea per paragraph
• Links, links, links and more links
• Multimedia
The Theory of Twos
• The first TWO words must engage
• The first TWO lines must be compelling
• The first TWO paragraphs must captivate
Online vs. Offline Reading
• Offline: read every word• Online: scan
• Offline: long paragraphs OK• Online: short paragraphs
• Offline: linear (beginning/middle/end)• Online: non-linear
What is Meta Data?
Information about content that enables it
to be stored in and retrieved from a
database.