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Elie Casamitjana (RichCast) shared with us, in an interactive format, the great value of rich media. Through a practical example he showed us how to successfully create video content. Be sure to also read our blogpost: http://www.cleverwood.be/blog/2012/05/enriched-video-added-value-for-the-web/
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Elie Casamitjana
“ Enriched(ways of using)
Video ”
CleverwoodFRIDAY SESSIONS
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Enriched (ways of using) Video
Elie CasamitjanaCleverwood Friday Session 04/05/2012
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www.richcast.eu
http://www.youtube.com/watch?v=316AzLYfAzw
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www.richcast.eu
3. Matching Corporate needs and Online Video formats
Practical examples
4. Stepping into video commoditizationInnovative models available
2. Online Video - todayNew rules, new uses, new opportunities
Innovative video formats
1. Making a VideoSteps, tips and tricks
Enriched (ways of using)
video
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1. Making a VideoSteps, tips and tricks
Enriched (ways of using)
video
Twitter:#RichCast_@eliecasa
www.richcast.eu
Making a Video
Before the shooting (what is the video about?) Shooting Roles Shooting Planning Camera techniques Post-production Dissemination
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www.richcast.eu
Making a Video
Before the shooting (what is the video about?)
Twitter:#RichCast_@eliecasa
www.richcast.eu
Before the shooting (what is the video about?)
Making a Video
Twitter:#RichCast_@eliecasa
www.richcast.eu
Before the shooting (what is the video about?)
Making a Video
Twitter:#RichCast_@eliecasa
www.richcast.eu
Shooting roles
Making a Video
Twitter:#RichCast_@eliecasa
www.richcast.eu
Shooting planning
Making a Video
Twitter:#RichCast_@eliecasa
www.richcast.eu
Camera techniques
Making a Video
Twitter:#RichCast_@eliecasa
www.richcast.eu
Camera techniques
Making a Video
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www.richcast.eu
Post-production
Content Selection
Editing & Mixing
Animations & special effects
Integration
Making a Video
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Dissemination
Making a Video
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www.richcast.eu
2. Online Video - todayNew rules, new uses
Innovative video formats
Enriched (ways of using)
video
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www.richcast.eu
42% yearly increaseaverage daily unique viewers
44% yearly increasemonthly number of video viewed
*Comscore 01/2012 statistics
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New rules, New uses, New opportunities.
Instant availability
Rich Media (video + text, slides, etc)
Qualified audience
Online Video
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Many rich media video opportunities : 1. THE CONTENT
Online Video
Information vs Emotionhttp://www.youtube.com/watch?v=RS3iB47nQ6E
http://www.richcast.eu
http://www.youtube.com/watch?v=Ovn4uamNlSI http://www.youtube.com/watch?v=8B5W3752G-U
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Many rich media video opportunities : 2. AROUND THE CONTENT
Online Video
Consumer vs Professional
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Many rich media video opportunities : 3. THE DISSEMINATION
Website Blog Social Networks Live Video platform (youtube, vimeo, etc)
Online Video
Reach vs Targetting
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Many rich media video opportunities :
Video Bluekey video Animated video Channel/playlist Webcast (VOD or Live) Webinar (VOD or Live) Screencast WebTV
Online Video
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Online Video
Targeted content
Better audience experience
More interactive formats
Call 2 Action opportunities
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www.richcast.eu
3. Matching Corporate needs and Online Video formats
Practical examples
Enriched (ways of using)
video
Twitter:#RichCast_@eliecasa
www.richcast.eu
Customer Reference
Product and Service Promotions
Corporate Communications
Training and Support
Internal Communications
PR Support and Community Relations
Event Follow up
Video customers testimonials - Video success stories - Man-in-street interviews- Video case studyProduct presentations - Live product launch – Commercials - Viral videos - Product reviews - Email video Executive presentations - Staff presentations - Corporate overviewInternal communications video - Company results webinars - Health/Legal/Safety video - Event/conference communications - Employee orientationVideo press releases - Community relations videos - Expert webinarsLecture capture webcasting - Expert videos - Post sale support and maintenance videos Event presentation video - Live event webcasting - Round table sessions - Q&A expert sessionsVideo white papers - Tips & tricks’ videos - Sectorial review - How to’ videos
Content Marketing
Matching corporate needs and video
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4. Stepping into video commoditizationInnovative models available
Enriched (ways of using)
video
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www.richcast.eu
Stepping into video commoditization
Consumer oriented Video Publishing
Easy Video production
Professional Video Production &Publishing
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Thanks for your attention.Questions?
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