Cloud-based Tools for

Content Developers

Mathew Varghese | Sr. Product Designer | Citrix

why

Reason #1Changes in the Industry

bhag bhag!

Follow me DATA

Follow me APPS

bhag bhag!

Reason #2Change in customer demands

Work and Play from ANYWHERE!

Reason #3Changes in the content industry

Web 2.0

Web 2.0

Personal Clouds

Web 2.0

Social Networks

Personal Clouds

Web 2.0

Social Networks

Personal Clouds

Tablets

This translates to

Freedom

Communication

Communication

Location

Communication

Location

Data

Communication

Location

Data

Applications

Opportunities

And

Challenges

Opportunities

• Reach• Cost reduction• Feedback• Viral messaging• Innovation

Opportunities

• Reach• Cost reduction• Feedback• Viral messaging• Innovation

Leverage the crowd

Challenges

• Job security• Quality• Infrastructure

Challenges

• Job security• Quality• Infrastructure THE jump

PARADIGM JUMP

KNOWLEDGE

CONTENT

KNOWLEDGE

INFORMATION

CONTENT

KNOWLEDGE

INFORMATION

CONTENT

manage

KNOWLEDGE

INFORMATION

CONTENT

manage strategize

KNOWLEDGE

INFORMATION

CONTENT

manage strategize

design

Knowledge gathering Tools

Your files, anywhere

Simple sharing

Dropbox mobile

Your stuff is safe

iOSAndroid

BlackBerry

Windows Phone 7

Nokia WebOS

Information development Tools

DITA CompatibleDITA 1.1 and 1.2SpecializationExtensible Editor

WYSIWYG DITA Compliant Editing Drag & Drop Change TrackingLink Validation

Browser-BasedNo ClientCMS Support

Open Standards

Markup

MarkdownXML

HTML

Content development Tools

uTIPu

Thank you!