Cloud brokerage windows azure

Cloud Service Business Model

Customer

CloudProvider

1 2

3

CloudProvider Customer

• Solution Delivery

• System Integration

• Consulting

• Service Integration

• …


CloudProvider Customer

Cloud Service Brokerage

• Aggregation Brokerage

• Integration Brokerage

• Customization Brokerage


Cloud Service Brokerage (CSB) – Aggregation Brokerage

…

Marketplace

CLOUD SERVICES

Solution 1

Solution N

CloudProvider

Solution 2 Single Sign On

Distribution Channel Customer

Encoding Analytics

Windows Azure Media Services

LiveStreaming

FormatConversio

n

Content Protection

On-DemandStreaming

Advertising

Ingestion


Windows Azure Media Services PartnersPartner Category Partners (So Far)

Ingest Aspera

Encoding Digital Rapids, ATEME, Vanguard Software Solutions, iStreamPlanet, Dolby, etc.

Content Protection BuyDRM, EZDRM, Civolution, etc.

Origin Wowza

CDN Akamai

“Build-On” ISV’s deltatre, iStreamPlanet, Movideo, Origin Digital, etc.

Broadcasters CTV, France Televisions, Terra, RTVE, KBS

Clients / Devices Authentec, Irdeto, LG, MStar, OpenTV, Pace, Roku, Sigma Design, STMicro, Tatung, Vestel


• No Net New Function - enriching the delivery of the services, in scale.

• Enriched Services - Enriching services is about making services more usable, accessible or consistent in their delivery of value. ⁻ Cloud-scale provisioning⁻ A consistent management view⁻ SSO⁻ Unified billing⁻ Unified management⁻ Ease of access⁻ Customer support⁻ SLA management

• No Integration or customization


…

Integrate Cloud Endpoint

IT MANAGED SERVICE

People

Technologies

CloudProvider

Methodologies

Governance

Migration SkillsCustomer

Cloud Service Brokerage (CSB) – Integration Brokerage

Community Management


© GreenButton Limited 10

High RiskHigh Cost

Years to go liveMissed opportunityLost market share

Lower Risk, Affordable, Minimal Disruption

New Capability Quickly

Re-write SaaS

Public/Hybrid Cloud

Traditional Private Cloud VM license approach

1

4

3

Port or build

2SDK/Platform

GreenButton

Follow in the footsteps of the early adopter ISVs and use the ‘out of the

box’ solutions to get your 24x7 service up and running


GREENBUTTON™ Customer UI

Public Cloud

GREENBUTTON™ ISV Manager & Cloud SDK

GreenButton Server

ISV customers desktop access to applications, data management and scalable cloud resources

Rapid enablement of ISV applications to run in Azure and customer management environment

Customer Hybrid Cloud


Windows Azure

ISV

SDK/APIs

Job 1Ireland

Job 2Americas

Job 3Singapore

Server

Pixar is beating the competition by delivering a cloud solution and making their software available for the first time to 1000s of small studios and 10,000s of professional users 24x7 globally

• Net New Function - integrated service data and/or processes and

Cloud APIs.

• One-to-many, many-to-one or many-to-many

• Consumer gets integrated result


…

Business & Technology Consulting

CLOUD SERVICE

Service 1

Service N

CloudProvider

Service 2

• Strategy, operations, and organization

• Change Management

• Applications, processes

• Rules, Infrastructures

Customer

Cloud Service Brokerage (CSB) – Customization Brokerage

+

Cloud Service Brokerage (CSB) – Customization Brokerage

Scorecard and Analytics – A scorecard to measure KPIs (key metrics against their target) and visibility into KPIs using drill down and related reports highlighting the key factors affecting KPIs .

Collaboration - Ability for the users to interact with others through messages; chat to discuss the metrics and follow up.

Personas - Providing role-based dashboard for more relevant information. E.g. Director Dashboard, Manager Dashboard, supplier Dashboard, and Customer Dashboard.

Initiative - Ability for the user to take action based on the information available on KPIs. It involves people (responsible for top level KPI) to create initiative to improve KPI performance, associating tasks and assigning it to owners of lower level KPIs, and tracking the improvement in initiative tasks periodically.

Global Ops: Value Chain & Vendor Management

• Net new functionality through customized or refaced

services

• Enhanced or refaced service, data or process

• Analytics and support for service change management

• Consumer gets integrated result


Market Growth Opportunity for Cloud Services Brokerage

Cloud Service Provid

er


er


er


er

Source: Gartner

Cloud

Cloud Services Cloud Services

Consumers

Brokerage

Microsoft Cloud Strategy

Q & A