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7.05 - 7.30 : Lightning Talks 7.30 - 8.30 : Unpanel 8.30 - 9.30 : Beer & Pizza 9.30+ : Go Home.

Cloud Camp July 2012

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Page 1: Cloud Camp July 2012

7.05 - 7.30 : Lightning Talks

7.30 - 8.30 : Unpanel

8.30 - 9.30 : Beer & Pizza

9.30+ : Go Home.

Page 2: Cloud Camp July 2012
Page 3: Cloud Camp July 2012
Page 4: Cloud Camp July 2012
Page 5: Cloud Camp July 2012

Situation Normal, Everything Must

Change

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IT Strategy

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Evolve ?

Page 11: Cloud Camp July 2012

Certainty

Ubi

quity

Custom Built

Commodity

Service

Product

Utility

Genesis

Page 12: Cloud Camp July 2012

Certainty

Ubi

quity

Commoditisation

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Certainty

Ubi

quity

User

Supply

Commoditisation

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Utility

Genesis

EvolutionEvolution

Commodity

Product

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Evolution

Valu

e C

hain

growth

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ComponentisationHerbert Simons

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Screw Cutting Lathe

Henry Maudsely1800

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UtilityProduct

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Recap ...

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Impacts

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+ Value

$$

+ Efficiency

Creative Destruction

Page 30: Cloud Camp July 2012

+ Value

+ Agility

+ Efficiency

Componentisation

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+ More

+ Value

+ Efficiency

+ Agility

JevonsParadox

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Cloud will save you money

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∆ Activities

∆ Practices

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Product

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Product

Novel

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better hardware

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Best

Product

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Best

Product

Utility

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Novel

Utility

Page 40: Cloud Camp July 2012

better software

Page 41: Cloud Camp July 2012

Best

Utility

Page 42: Cloud Camp July 2012

Best

Product

Best

Utility

Page 43: Cloud Camp July 2012
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The end of cloud is nigh ...

Page 45: Cloud Camp July 2012

Shouldn't our

architecture evolve as

well?

Page 46: Cloud Camp July 2012

HereticBurn him!

Page 47: Cloud Camp July 2012

Best

Product

Best

Utility

+ Transition

Page 48: Cloud Camp July 2012

Inertia

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+ Past Success

Inertia

Page 52: Cloud Camp July 2012

InertiaPeace / Margin

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Inertia

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growth

Inertia

Page 55: Cloud Camp July 2012

War / Disruption

Build / Growth

Peace / Margin

Page 56: Cloud Camp July 2012

Carlotta Perez

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The Industrial Age

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The Mechanical Age

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Tech

nolo

gy D

iffus

ion

Time

War / Disruption

Synergy

MaturityPeace / Margin

Eruption

FrenzyBuild / Growth

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Tech

nolo

gy D

iffus

ion

Time

Organisations

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Best

Product

Best

Utility

Organisations

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Growth

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Growth

Emerging

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Growth

EmergingNew

Page 66: Cloud Camp July 2012

Disruption

Growth

EmergingNew

Page 67: Cloud Camp July 2012

Disruption

Growth

Emerging

Inertia

New

Page 68: Cloud Camp July 2012

Disruption

Growth

Emerging

Inertia

New

Data

Page 69: Cloud Camp July 2012

The Age of Electricity

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G. Westinghouse, 1886

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AC is rubbish ...

Thomas Edison

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Stop My Competitors

Act

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"Father of the AC utility"

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dreams of magic

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The Mechanical Age ?

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Mechanical Components

American System

Inertia

Disruption

Growth

Emerging

Data

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The Internet Age

Page 86: Cloud Camp July 2012

Means of mass communication

Web 2.0

Inertia

Disruption

Growth

Emerging

Data

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Cloud ?

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Inertia

Next

Cloud

Disruption

Growth

Emerging

Data

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The next Age ?

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Inertia

Next Next

Manufacturing

Disruption

Growth

Emerging

Data

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Recap ...

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Page 93: Cloud Camp July 2012
Page 94: Cloud Camp July 2012

Inertia

Next Next

Disruption

Growth

Emerging

Data

Page 95: Cloud Camp July 2012

Situation Normal, Everything Must

Change

Page 96: Cloud Camp July 2012

Today ...

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Inertia

Next

Cloud

Disruption

Growth

Emerging

Data

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Next

'Traditional'

Web 2.0

Page 99: Cloud Camp July 2012

Traditional Next Gen

Open source WeaponCost reduction

Scaling DistributedScale-up

Resilience Design For FailN+1

Failure Chaos EngineDisaster Rec.

Infrastructure

Learning

CommodityEnterprise

EcosystemAnalysts

Focus DisruptiveProfit

Departmental CellStructure

Page 100: Cloud Camp July 2012

Traditional Next Gen

Open source WeaponCost reduction

Scaling DistributedScale-up

Resilience Design For FailN+1

Failure Chaos EngineDisaster Rec.

Infrastructure

Learning

CommodityEnterprise

EcosystemAnalysts

Focus DisruptiveProfit

Departmental CellStructure

Page 101: Cloud Camp July 2012
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API

Page 103: Cloud Camp July 2012
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Innovate

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Commoditise

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Commoditise

Leverage

Innovate

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Evolution

Valu

e C

hain

Infrastructure

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Evolution

Valu

e C

hain

Infrastructure

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Evolution

Valu

e C

hain

Infrastructure

Hadoop

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Evolution

Valu

e C

hain

Infrastructure

Hadoop

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Evolution

Valu

e C

hain

Infrastructure

EMR

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Evolution

Valu

e C

hain

Infrastructure

EMR

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Evolution

Valu

e C

hain

Infrastructure

growth

Page 116: Cloud Camp July 2012

IT Strategy?

Page 117: Cloud Camp July 2012
Page 118: Cloud Camp July 2012

Buy some technology

Page 119: Cloud Camp July 2012

Buy our technology!

Page 120: Cloud Camp July 2012

Buy our advice!

Page 121: Cloud Camp July 2012

Today Tomorrow

Open source WeaponCost reduction

Scaling DistributedScale-up

Resilience Design For FailN+1

Failure Chaos EngineDisaster Rec.

Infrastructure

Learning

CommodityEnterprise

EcosystemAnalysts

Focus DisruptiveProfit

Departmental CellStructure

Page 122: Cloud Camp July 2012

Today Tomorrow

Open source WeaponCost reduction

Scaling DistributedScale-up

Resilience Design For FailN+1

Failure Chaos EngineDisaster Rec.

Infrastructure

Learning

CommodityEnterprise

EcosystemAnalysts

Focus DisruptiveProfit

Departmental CellStructure

Operat

ional

Details

Page 123: Cloud Camp July 2012

It's like in chess: First, you strategically position your pieces and when the timing is right you

strike.

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Evolution

Valu

e C

hain

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Evolution

Valu

e C

hain

Payment

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Evolution

Valu

e C

hain

Payment

Page 128: Cloud Camp July 2012

Evolution

Valu

e C

hain Genesis

Payment

Page 129: Cloud Camp July 2012

Evolution

Valu

e C

hain

Financial ERP

Genesis

Payment

Page 130: Cloud Camp July 2012

Evolution

Valu

e C

hain

Financial ERP

Genesis

Payment

Page 131: Cloud Camp July 2012

Evolution

Valu

e C

hain

Financial ERP

Genesis

Payment

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Yum, Brave Souls ....

Page 137: Cloud Camp July 2012

"Nuke 'em, let's nuke the bastards"Francine Bennett,

Page 138: Cloud Camp July 2012

"Nuke 'em, let's nuke the bastards"Francine Bennett,

'Forget the fat lady, you're obsessed with the fat lady. Just get us out of here'

Chris Swan

Page 139: Cloud Camp July 2012

"Nuke 'em, let's nuke the bastards"Francine Bennett,

'Forget the fat lady, you're obsessed with the fat lady. Just get us out of here'

Chris Swan

'W-what do you mean ... oops?'Dr Alex Mikhalev

Page 140: Cloud Camp July 2012

"Nuke 'em, let's nuke the bastards"Francine Bennett,

'Forget the fat lady, you're obsessed with the fat lady. Just get us out of here'

Chris Swan

'W-what do you mean ... oops?'Dr Alex Mikhalev

"You don't actually think they spend $20k on a hammer"James Governor

Page 141: Cloud Camp July 2012

"Nuke 'em, let's nuke the bastards"Francine Bennett,

'Forget the fat lady, you're obsessed with the fat lady. Just get us out of here'

Chris Swan

'W-what do you mean ... oops?'Dr Alex Mikhalev

"You don't actually think they spend $20k on a hammer"James Governor

"Using EC2 to hack mobile phones" Former News of World Executive

Page 142: Cloud Camp July 2012

"Nuke 'em, let's nuke the bastards"Francine Bennett,

'Forget the fat lady, you're obsessed with the fat lady. Just get us out of here'

Chris Swan

'W-what do you mean ... oops?'Dr Alex Mikhalev

"You don't actually think they spend $20k on a hammer"James Governor

"Using EC2 to hack mobile phones" Former News of World Executive

Special Guest Appearance ...Shanley Kane, Ian Pratt, Kyle McDonald, Artur Bergman