Cloud Computingand the Microsoft

Developer:A Down-to-Earth Analysis

Andrew J. BrustFounder & CEO

Level: Intermediate

• Founder, CEO, Blue Badge Insights– Providing strategy and advisory services to MS

partners + customers

• Microsoft Regional Director, MVP + Member, Microsoft BI Partner Advisory Council

• Visual Studio Live! speaker, co-chair, user group leader, advisor to NY Technology Council

• “Redmond Review” columnist for Visual Studio Magazine and Redmond Developer News

• brustblog.com, @andrewbrust

Bio

Author

• Find it online soon at:http://www.microsoft.com/windowsazure/whitepapers

Agenda

• Framing the Cloud Question• Cloud Stack Components• Cloud Stack Economics• Other Dimensions• Timing and Motivation

The Paradox of Futurism

• Do what I say, not what I do• Getting ready, and getting your work done• Should you go to the cloud or should it

come to you?

Principles and Considerations

• Elasticity• IaaS vs. PaaS• Storage• Data: Structured or Relational?• Symmetry: How much changes?

The Cloud Shouldn’t Be a Big Deal

• Things get really useful when people stop fetishizing them– But things always start with a fetish phase

• You shouldn’t need:– Special code, tools or thoughts

• Cloud should be a near dialect, not a new language– But big shifts rarely provide this early on

The Service Spectrum

Agenda

• Framing the Cloud Question• Cloud Stack Components• Cloud Stack Economics• Other Dimensions• Timing and Motivation

Basic Services

Windows Azure hypervisor

Queue, Table, BLOB StorageAzure Drive

Storage

PaaS Compute

Database

IaaS Compute ((VM Role))

Web Role, Worker Role

AppFabric Service Bus, Access Control, Caching, [[Integration,

Composite App]]

SQL Azure, [SQL Azure Reporting, Data Sync]

Virtualization

Application Server, Deployment

[CTP], [[Announced]], ((Beta))

Xen (highly customized)

Simple Queue Service (SQS), SimpleDB, Simple Storage Service (S3)Elastic Block Storage (EBS)

Elastic Compute Cloud (EC2)

((Elastic Beanstalk))

Simple Notification Service (SNS), AWS CloudFormation

SQL Express, Standard in Windows EC2 Instances, Relational Data

Service (RDS – MySQL/[[Oracle]])

Management

((Azure Connect))Hybrid/Private

Load Balancing

Content Delivery

Dynamic Scaling

Remote Control Remote Access

((Azure Traffic Manager))

Azure CDN

AzureWatch[[[3rd pty: Paraleap]]]

[[[3rd Party]]], ((Beta))

Virtual Private Cloud (VPC)

Intrinsic

Elastic Load Balancing

CloudFront

Auto Scaling/CloudWatch

The Amazon Stack: Extras

High Performance Computing

Clustering

Map-Reduce Elastic MapReduce

Force.com

VMware vSphere

VMForcePaaS Compute

Sites

LOB App Gen AppForce

SiteForce

Database.com

Virtualization

Database

XenServer

RackSpace

Cloud Files, Cloud DriveStorage

CDN

IaaS Compute Cloud Servers

Cloud Files CDN (Akamai)

Virtualization

Other Stacks

• App Engine

•

•

PaaS Dev Stacks

• Azure:– .NET (C#, VB and C++) with Visual Studio– PHP, Ruby, Python or Java with Eclipse

• AWS Elastic Beanstalk: Java with Eclipse• Force.com VMForce: Java with Spring/Eclipse• Google AppEngine: Java, Python with Eclipse• VMWare Cloud Foundary: Java with

Spring/Eclipse, Rails and Sinatra for Ruby, Grails on Groovy, Node.js

Windows Azure Companion

• Azure Installer

• Originally designed for PHP and PHP-based CMSes

• Configure ATOM feed to install any Azure-tested application

Agenda

• Framing the Cloud Question• Cloud Stack Components• Cloud Stack Economics• Other Dimensions• Timing and Motivation

Instance Sizes

Amazon Pricing

• Prices Higher in N. California, Ireland, Singapore; higher still in Tokyo

Instance Sizes

Economics: Azure vs. AWS(N. Virginia/US pricing)

• Compute Arrangements:– Azure: Pay as You Go, Subscription (54% off)– AWS: On-Demand, Reserved (50% off), Spot

• Storage Fees:– Azure: $0.15/GB/Month stored; $0.01 per 10,000 txns– AWS: $0.10/GB/Month provsnd; $0.10 per million txns

• Database Fees:– SQL Azure: $10/GB/Mnth; $0.10/GB in, $0.15/GB out– AWS RDS: $10/GB/Mnth; $0.10/GB in, <=$.15/GB out

PLUS $0.11-$2.60/hour, based on RAM, cores

Agenda

• Framing the Cloud Question• Cloud Stack Components• Cloud Stack Economics• Other Dimensions• Timing and Motivation

SaaS Stacks:

CRMOnline

ERP

Email

Collaboration

Productivity

Hybrid/Private

• Common wisdom: most enterprises will use hybrid approach to cloud, either while migrating or forever.

•Azure Connect– VPN connection allows on-premise assets and cloud assets to co-

mingle

• Amazon Virtual Private Cloud (VPC)– A private, isolated section of AWS cloud– Allows VPN connection to on-premise assets– EC2 dedicated instances: physically isolated servers in a VPC

• Azure Appliance:– Allows Azure hardware and OS to run physically on-premise– Announced almost 1 year ago; details still to come

Ecosystems

• Amazon’s is huge: I count 409 partners listed at: http://aws.amazon.com/solutions/solution-providers

• Microsoft’s is growing. I count 81 at the Windows Azure Marketplace:http://windowsazure.pinpoint.microsoft.com/en-US/applications/search?q=azure

Momentum (in Redmond)

• Azure is extremely complete and capabale, relative to the market

• AWS may be startup-friendly but MS is enterprise-friendly

• The smartest people at Microsoft are working on the cloud and morale is high

• It’s the bright spot in Redmond• But it’s not lucrative…yet.

– The opportunity for you

What’s Missing From the Cloud?

• Microsoft– 0365/Azure integration– Azure Appliance– Azure VM Role guidance

• General– Business Intelligence– SANs– Appropriate licensing from ISVs

Agenda

• Framing the Cloud Question• Cloud Stack Components• Cloud Stack Economics• Other Dimensions• Timing and Motivation

Should You Move?What Should You Take?

• Everyone should do some sandbox work– Partner Network, MSDN and free offers make this feasible

• Managed partners should pursue proactively– Build a practice with a small, elite crew– Brownie points with MS and better chance of leads

• Cloud candidates:– Managed hosting engagement– Departmental app– Mobile app, for any platform– Anything that is straight ASP.NET + SQL Server and may

need to scale.

When?

• If your clients are ready, go!• If not, get ready anyway

– Sell the hybrids– As with any new technology, sometimes you need to

make it your own decision

• How you will transform:– You get Microsoft’s SLA– You now provide turnkey hardware + infrastructure

Business Models

• Moving from solutions to products• Moving from consulting firm to ISV• Moving from hourly revenue to periodic

fees• It isn’t about on-prem vs. off

– It’s about needing less infrastructure expertise and sysadmin talent (but you still need some)

– It’s about automated provsisioning– It’s about bigger customers

Thank You!

• Resources at: http://bit.ly/cloudkeynote• brustblog.com, @andrewbrust• andrew.brust@bluebadgeinsights.com