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Cloud Computing
Training for Content
Providers
MJ Drouin,
VidTrans 2011
2/23
Who Am I?
• Director with 15 years of Media experience, I lead technical teams of up to 30 people and 3 managers to deliver most aspects of the business - Operations, Customer Services, Information Technologies, Project Management, Engineering, and Procurement. I developed expertise in managing cable, wireless, satellite, transmission, engineering and software development. I worked at Bell, Teleglobe, Intelsat, CBC and as a expert consultant.
• Professional Engineer, Masters in Technological Management, ITIL foundation, PMP
• I have extensive experience in speaking since the 90's (ouf!), subjects were always a mix of technologies, commerce and management.
– Past engagements included: My video is a file, now what? (2010), DVB-H: Video over IP goes wireless (2010), Service Oriented Architecture (SOA): Tutorial for the Broadcast Community (2010), Pitfalls of SW development: What every executive should know (2009), 8 weeks on Twitter: I love it! (2009), The Future of Broadcast Archive Systems (2008), DVB-H: Video over IP goes Wireless (2006), HDTV distribution (2005), Video over IP (2004) and, Several broadcast technical training (1994-1998): Video 101, Digital Video and Compression 201, Video testing techniques 301.
• http://www.linkedin.com/in/mjdrouin
• http://twitter.com/mjdrouin
3/23
2010 Emerging Technologies
Last year’s SOA
Last year’s Cloud
Computing
4/23
Agenda
• SOA & Virtualization
• Definitions & Comparisons: Deployment & Service Models
• Cloud Computing Architecture
• US Market Forecasts
• Main players
• Broadcast vendors on their way to cloud computing
• Not so great… …but wonderful
• Enablers for Cloud Computing:
Standards
• What’s in it for Content
Providers?
• VAAS
• Summary
• Conclusion
5/23
Service Oriented Architecture
XML, Web Services, MXF
6/23
Virtualization
7/23
8/23
SOA + Virtualization
• Software: Service Oriented Architecture
• Hardware: Virtualization
Independent SOFTWARE layers + WWW =
CLOUD COMPUTING
Cloud Computing is…
A Software & Hardware
Revolution
10/23
Definitions: Deployment models
Characteristics
• On-demand, self-
service
• Broad Network
Access
• Resource Pooling
• Rapid Elasticity
• Measured Service
PublicPrivate
Hybrid (2 linked)
PublicPrivate
Community
11/23
Definitions: Service Models
• SaaS: Software as a
Service
• PaaS: Platform as a
Service
• IaaS: Infrastructure
as a Service
Not to be confused with:
• CaaS: Computing as a Service (IaaS)
• BaaS: Business Process as a Service
(SaaS)
• SDP: Service Development Platform
(Telecom) (PaaS)
• Caas: Communication as a Service
• EaaS: Everything as a Service
12/23
Cloud Computing Architecture
13/23
Deployment Model
Comparison
Private Commu
-nity
Public
Initial Installation Speed
On-demand rental model
Cost savings
Scaling
Maximization Resources
Simplification
Unlimited Resources
Control over performance
Commitment
14/23
SaaS US Market Forecast
15/23
Main Players
16/23
Broadcast Vendors
Image processing
Video conference
Video encoding
17/23
Not so great… …but wonderful!
• Competitive advantage of a specific tool, custom
textures, shades, etc
• Is LAN/WAN & Computers ready for Broadcast
Highly specialized and demanding apps?
• Complex tools requiring external objects: When
flattening video to send to play out servers
• Shared information from producers of latest movie,
liability for content you don’t own, or journalist
scoops – visibility in a centralized location and with
3rd parties?
• Reliability: SPoF, last minute reviews
• Costs control: Quality vs Arts vs Costs
• Performance Control
• Maturity & Standards
• Short-cut to web
• Business Metrics
• Cost tracking per
project
• Mobility
• Pay as you go
• Quick implementation
• Collaboration
• Geographically and
platform diverse teams
18/23
Standards for Media Workflow = Enabler for Cloud Computing
Video Encoding,
Image processing
Video Storage,
Metrix, ElasticitySecurity, Access,
multi-screen
conversions
19/23
What’s in it for Content Providers?
• Upload/download – non real-time or real time (sports, breaking news)
• Low res proxy in real time
• Decentralized Access to centralized resources
• Virtual Desktop
• CRM
• Office tools
20/23
When VaaS? Video as as Service?
21/23
Summary
• Video over IP: Certainly!
• Identity Management: Discipline…
• Standards, standards, standards: Real time, files, workflows Don’t forget the cloud!
• M&M: Mobility Mindshift
• Ours to loose
22/23
Gartner:
Top 10 Strategic Technologies for 2011
#4. Video
“Video is not a new media form, but its use as a standard media type
used in non-media companies is expanding rapidly. Technology trends in
digital photography, consumer electronics, the web, social software,
unified communications, digital and Internet-based television and mobile
computing are all reaching critical tipping points that bring video into the
mainstream. Over the next three years Gartner believes that video will
become a commonplace content type and interaction model for most
users, and by 2013, more than 25 percent of the content that workers
see in a day will be dominated by pictures, video or audio.”
23/23
Conclusion: Traffic over the internet