SaaS Client Case Study

vindicia.com

Cloud Contact Management Company Manages Entitlements with CashBoxCompany BackgroundThis Silicon Valley-based company is well known for its cloud-based personal address and contact management offerings. With customers around the world, this company enables customers to pull together contact information from emails, phone books and social networks into a single system.

Business ChallengesBefore working with Vindicia, the company had implemented a homegrown billing system that used PayPal as the underlying payment processing entity. It was concerned with the amount of “passive” credit card failures on its homegrown system and the resulting loss of revenue. The company found it more and more complex to supporting different payment methods on its homegrown infrastructure as increasing amounts of business growth occurred outside of the US. It also wanted to upgrade its entitlement infrastructure to manage access to various digital services based on payment successes. Finally, the company wanted to offload the burden of managing PCI and the various operational and corporate expenses that process entailed.

SolutionVindicia® CashBox™ is the ideal marketing and billing solution for this company. With its focus on customer acquisition and retention, CashBox enables digital businesses to find and keep the most profitable customers:

3 Scalability – CashBox has billed over $4 billion since inception with 99.99+ % uptime.

3 Business Model Flexibility – CashBox supports hybrid business models including free-to-play, subscriptions and microtransactions.

3 CashBox Global Transaction Support – CashBox bills customers around the world using local currencies, languages and payment methods while adhering to global tax codes with the built-in CashBox Sales Tax Engine.

3 CashBox Reporting – Provides dashboards and over 20 reports with real-time metrics on business and financial data to help analyze product, affiliate and promotion trends.

3 PCI Compliance – CashBox relieves the compliance burden for this client as a certified PCI Level 1 Services Provider with SSAE-16 audited infrastructure.

Industry

SaaS

CashBox Go-Live Date

November 2011

Challenges3 Improving customer retention

3 Reaching a global audience

3 Minimizing their PCI burden

3 Implementing a robust entitlement infrastructure

Solution3 Vindicia CashBox provides

this digital business with customer retention capabilities via sophisticated retry logic and native campaign management. In addition the CashBox entitlement infrastructure enables the client to easily facilitate customer access to various business services

Results3 Immediate improvement in

retention rates: 2-3% in the first two months of going live

3 Significant savings from PCI-related costs

3 Business-oriented infrastructure enables rapid iteration of offers, pricing and messages

SaaS Client Case Study

US HeadquartersVindicia, Inc.303 Twin Dolphin Drive, Ste. 200Redwood City, CA 94065-1424 P +1 650 264 4700F +1 650 264 4701vindicia.com/contact

UK / European Headquarters26-28 Hammersmith GroveLondon W6 7BAP +44 (0) 208 834 1050F +44 (0) 208 834 1100vindicia.com/contact

About VindiciaVindicia, the true leader in enterprise-class subscription billing, was recently ranked the Number One billing software solution on the market by Billing Software.com. Vindicia takes subscription billing to new levels.Vindicia CashBox combines cutting edge customer acquisition methods with advanced customer retention technologies, while maintaining unmatched scalability and 99.99% up-time. Vindicia has processed more than $6 billion globally and generates over $90 million in annual incremental revenue for clients. Our clients include TransUnion Interactive, Intuit, Activision Blizzard, IAC, Bloomberg, Vimeo and Next Issue Media. To learn more, visit www.vindicia.com, connect with us on Twitter (@vindicia), Facebook, LinkedIn or read the blog at blog.vindicia.com.

Copyright © 2014 Vindicia, Inc. All rights reserved. Vindicia, the Vindicia logo, Vindicia CashBox and the designated trademarks herein are trademarks of Vindicia, Inc. in the U.S. and/or other countries. All other brands or product names are the trademarks or registered trademarks of their respective holders. 0114

vindicia.com

ResultsThis client provides users with a 30-day trial period followed by annual recurring billing. The specific payment process is as follows:

Day 1: Customer enters credit card; card is authorized, but not charged

Day 30: If the customer has not canceled their trial, their credit card is billed

Annual Billing Plans: If the customer has not canceled their subscription, their credit card is billed

Prior to migrating to Vindicia, if the 1st attempt to bill a credit card failed, the client simply retried it over the next couple of days. After migrating to Vindicia and implementing the retry logic built into CashBox, the client saw the following improvements:

Billing at end of the 30-day trial: Successful retries rose from 1% of customers to 4% of customers

Annual Renewal Billing: Successful retries rose from 0% of customers to 2% of customers.