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Dynamic Website Content:How to Keep MultipleMultilanguage Sites in Sync
Presented by:Scott Yancey, CEO, Cloudwords, Inc.Rick Redondo, Senior Manager, Web Development, Marketo
2 © 2015 CLOUDWORDS, INC. ALL RIGHTS RESERVED
What is Cloudwords
A Global Go-to-Market Platform to Better Execute Business Worldwide Cloudwords is a Translation Automation Platform designed to speed and simplify the process of getting campaigns, content, and conversations into the languages of the customer’s target audiences.• Cloudwords is not a translation service provider• Vendor agnostic
3
The Critical, Missing Piece of Enterprise Technology
| © 2015 CLOUDWORDS, INC. ALL RIGHTS RESERVED
…to manage their web experience
…for their sales process
…for marketing automation
…for HR and back office
…for case management
Customers have technology…
…to optimize content globalization
CLOUDWORDSSpeeds, simplifies
creation and delivery of content in local
language Improves global
demand generation, product release cycles, purchase intent, customer satisfaction and
supportBut need…
4
Marketing Communication
s
Demand Generation
Web and DigitalWebsites
Marketing Automation Tools
Collateral for Internal or
External Use
EMEATranslator(s)
APACTranslator(s
)
Americas & Other
Translator(s)
GLOBAL CONTENT HUB
AUTOMATION &COLLABORATION
ANALYTICS &REPORTING
GLOSSARY &STYLE GUIDE
TRANSLATION
MEMORY
CAMPAIGNMANAGER
Cloudwords’ Global Content HubHelps Marketing Organizations Better Execute Business Worldwide
| © 2015 CLOUDWORDS, INC. ALL RIGHTS RESERVED
CUSTOMERS EXPERIENCE
COST SAVINGS OF +40%
ASSETTS AND CAMPAIGNS ARE ‘IN-MARKET’ +40%
FASTER
+50% PRODUCTIVITY HELPS YOU COVER MORE
GEOGRAPHIES
BRAND AND MESSAGING CONSISTENCY ACROSS ALL
LANGUAGES
Cloudwords’ Award-Winning Integrations
| © 2015 CLOUDWORDS, INC. ALL RIGHTS RESERVED5
2-MinuteIntegration
Implementations
PLATFORM INNOVATOR OF THE YEAR
PARTNER OF THE MONTH
Doubled the number of
integrations in
2015
MARKETING TECHNOLOGIES OTHER ENTERPRISE TECHNOLOGIES
Website Localization at
Why legacy methods for handling localization are not scalable.
The Problem:More Content… More Websites… More Languages
Digital content must be dynamic and fresh to
keep consumers engaged.
Localizing that content
across multiple language
websites is challenging.
Traditional and Legacy Solutions and Processes•Copying and pasting
Manual Tedious Error-prone Encoding challenges Coordination nightmare Slow turnaround
There are ‘Easy’ options for your website? But...
•Crawling and Proxy website hosting Still required development time Not scalable Cost forecasting difficult Shared hosting Recurring broken site issues
What WE wanted from a global localization solution
• Technical Diligence CMS agnostic Scalable platform Easy to use and integrate Open Rest API Reliable uptime No forced lockdowns Ownership (Content in
CMS) Support JSON
What Marketing wanted…
Site to more closely mirror WWW Vendor neutral platform Cross vendor TM Spending / Reporting More transparency Responsiveness to business More predictable costs Faster turnaround
What we got with a SaaS solution…
Ability to stage changes on our end Surgical updates Unobtrusive to our processes Time and speed Ownership Visibility History
BUT wait there’s more…
Annual SaaS platform accessible across the business Invoices coming from one place Bidding in one place TM Shared by all translation vendors Ability to edit TM Department costs
Questions…
[email protected]@marketo.com