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Ondango is an online shopping system that enables brands to sell their products directly on their Facebook pages.
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Nicolas Dittberner CMO, Co-Founder
CODE_n Presentation @CeBIT 2012
Prepared for CODE_n Club 2012
2 Ondango -‐ Confiden-al
Ondango is an online shopping system that enables brands to sell
their products directly on their Facebook pages
Introducing Ondango
3 Ondango -‐ Confiden-al
http://vimeo.com/ondango/marketing-video
4 Ondango -‐ Confiden-al
Why Ondango The best shopping experience on Facebook
Easy navigation
Special Deals
Multiple product variations
Trusted Shops certificate
Multiple product images, with zoom
Social sharing features
Rich-html product descriptions
FacePile (see your friends’ likes)
Flexible shipping options
Multiple payment methods
User comments
And much more:
Multiple currencies
Product categories & search
12+ languages
Video for product descriptions
5 Ondango -‐ Confiden-al
Why Ondango
App requests decrease conversion rate by up to 80%
Users don’t like app requests
No annoying app requests
6 Ondango -‐ Confiden-al
Why Ondango
Traffic from viral channels: 20%
Features to spread the word
1.- A user likes a product
2.- A link to the product ���shows up on his Timeline 3.- The link shows up also���
on his friends’ Newsfeed
4.- The friend clicks on the link���and goes to the product site
5.- The friend likes the product���and the cycle begins again
7 Ondango -‐ Confiden-al
Who are our Customers
Music bands & labels
Sports organizations
Universities
E-Commerce retailers
Already using Facebook Real, engaged fans
Can sell merchandising
Fashion brands Move inventory Foster fan engagement Run special promotions
45% of customers outside of Germany
8 Ondango -‐ Confiden-al
Ondango’s Business Model
30 day free trial ✔
✔
✔
✔ ✔ ✔
Change plan any time Cancel any time No setup costs No hidden fees
No risk
9 Ondango -‐ Confiden-al
Some Case Examples
DJs from Berlin, selling Merchandise to 150K fans.
Big online retailer, gained 100.000 fans in 24 hours through a special promotion.
Snowboard manufacturer, sold an 800€ board on Facebook - Most expensive item sold so far.
10 Ondango -‐ Confiden-al
Ondango in the Press
“Ondango’s clean Facebook store design fits in with the look of the social network” http://bfginteractive.com/blog/socialmedia/2011/10/10/why-ondango-works/
http://www.fashinvest.com/ondango-makes-secure-social-shopping-convenient/
“Being recognized as one of the most innovative European Tech Startups, the company has room to grow brands throughout Facebook”
“…they have built a solution that consumers can trust — and with that trust, a solution that will hopefully encourage conversion for merchants.” http://techcrunch.com/2011/10/07/ondango-launches-to-let-merchants-turn-their-facebook-pages-into-secure-social-shops/
“The company’s shopping solution allows vendors to create shops on their Facebook pages, with potential customers using the familiar Facebook interface and not having to deal with app requests.” http://www.allfacebook.com/facebook-shopping-software-2011-10
11 Ondango -‐ Confiden-al
Our API allows us to meet the needs of deep integrations
Ondango in the ecosystem
Bookkeeping ���tools
Other shop systems
Fulfillment���providers Other services
12 Ondango -‐ Confiden-al
Maximize the N° of transactions Product Roadmap for the upcoming months
Special, mobile-only versions of the shops
Product-widgets that can be embedded in every website
API integration with Pinterest to automatically publish products
