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Smart Cities and the Wireless RevolutionJason BadenBrocade

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Smart CitiesSmart Cities link devices, applications and peopleto enable, enhance and streamline city functions

Paris gets free Wi-Fi 'LinkNYC-style'

Mobility

Public Services

Energy

Environment

Transportation

Public Safety

Healthcare• ENHANCE QUALITY OF LIFE• WILL EVOLVE DIFFERENTLY IN

EVERY CITY• BLEND EXISTING INFRASTRUCTURE

WITH EMERGING TECHNOLOGIES• POTENTIAL FOR DRAMATIC

RESULTS

…STARTS WITH A CONNECTED CITY

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Many Smart/Connected Opportunities

• CITIES

• UNIVERSITY CAMPUSES

• STADIUMS

• SHOPPING CENTRE'S

• AIRPORTS…

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Smart City DriversIncreased

Urbanization

New Applications / Technologies

Aging Infrastructur

e

Citizen / Visitor

Expectations

Digital Divide

Public Safety

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By 2020• 91+% ‘Carrier Class’• Run by cities, large operators, and

other enterprises • Secure roaming, great user

experience• Much larger coverage footprint• Wi-Fi as a multi-service platform

Traditional model• 86% of hotspots ‘Best Efforts’• Random locations• Poor user experience• Little or no security

Evolution of Public Wi-Fi

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UsageApplicationsRevenue

1) The service provider pays because it is part of a franchise agreement2) Cities fund these programs by leasing fiber to businesses3) Networks are sponsored by companies4) Paid for through city taxes5) Public/private partnership 6) Advertising7) Several of the above8) None of the above

The Business Model: No Single Formula

>> Must be sustainable

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City-Scale Footfall AnalyticsKiosk with Wi-Fi AP Real Time Heat Map First and Repeat Visits

Historical Dwell Time

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LinkNYC: Public-Private Partnership

• City assets: Power, Right-of-way, Site Permits, Fiber assets

• Private assets: Advertising market, complex service management, integration engineering and maintenance

• Goal: Free high speed broadband wireless

“I'm seeing download speeds of 280 Mbps and upload speeds of 317 Mbps. To put it in perspective,that's around ten times the speed of the average American home internet connection.” - Engadget writer describing Wi-Fi performance in LinkNYC's free gigabit WiFi is here, and it is glorious (Jan 19, 2016)

Public-Private Partnership ExampleFastest & largest free municipal Wi-Fi deployment

– 7,500 public Wi-Fi kiosks – Gigabit Wi-Fi based on Ruckus 802.11ac Wave 2– Target: 50 Sqm connectivity radius – Target: 250 concurrent devices per kiosk

Sleek advertising kiosks with multiple services– Free domestic phone calls and emergency calls– Touchscreen tablets for directory service– Public and city service announcements– Charging stations for mobile devices

Advertising revenue sharing– Expected $500+ million in city revenue over 12 years

Reported cost $200+ millionRuckus Proprietary and Confidential 11

Innovation Everywhere – Big Belly

• BID’s (business improvement districts) focus on improving the look and feel of streets

• Waste management is critical to this effort, but it can cost considerably more to increase staff / shifts etc.

• …Big Belly’s innovation is to power a compactor off of solar power to reduce frequency of pickups– The solar panel also powers a cellular modem that calls

home when full– It can also power a Wi-Fi access point

• Their bins are attractive and can support advertising, eventually going digital

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AP as an IoT Smart Gateway [coming]Edge Compute Message broker Store/forward Filter/logic Analytics Output

GPS

Temp

Air Quality

Gunshot / Sound

Surround Video

Short range

Long range

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What’s next?

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Thank You!

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Self-funding Wi-Fi City Example• Free, unlimited, no ads, HD quality• Primary goal: increase commerce • Other goals: security, community

services, analytics, bridging digital divide• Wickedly Fast Wi-Fi network:

– 1.5 sq miles downtown (85 outdoor Ruckus APs)– Convention center (300 Ruckus APs, )– Airport (70 indoor Ruckus APs)– City hall, libraries, community centers (100+

APs)– Ruckus Smartcell Insight for analytics– City owned fiber, 2 x 10G internet links

• Average 2 TB / 5,000-7,000 active users daily

• Funded by airport tax, convention network customization fees, corporate donations © 2016 BROCADE COMMUNICATIONS SYSTEMS, INC.