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Community Engagement:
A Mindset for Reaching Your Goals
About NCME:
We help stations engage their communities.
We are funded by the Corporation for Public Broadcasting to design, develop, and deploy print, digital, online, and other resources that:
• You and your colleagues can use to initiate or enhance a two-way conversation with community members.
• Help tell your community and potential funders about your value as an essential local institution.
• Identify opportunities that can help you find partners and funding for your work.
For more information:Visit our website at mediaengage.org
Call us at 866-234-2016Email us at [email protected]
Establish common understanding:
What do we mean by…• Engagement• Outreach• Promotion
Outreach
or
Engagement
Community engagement means
working collaborativelyto discover, understand
and addresscommunity needs and
aspirations.
Outreach Engagement
• Extension of an organization’s core service (value-added)
• One to many
• Talking to people
• Approaches audience with answers
• Integrated with an organization’s culture, strategy and practices
• Builds a pathway for dialogue
• Listening to people
• Works with the community to identify solutions.
If the focus is on you, your station or what you do, it’s
probably promotion.
(and that’s important, too)
Engaging requires a completely different orientation from broadcasting or outreach or promotion.
ANDEngaging informs all of those activities.
“Part of the work is making changes, listening and adjusting.
–Ariana Hall, WWOZ, New Orleans
Cultivate an Engagement Ethos
Deeply engaged organizations have community interactions
that are authentic, meaningful and responsive to community needs
Turn outward toward your community
Focus on possibilities not problems
Listen actively to seek insight from the diverse voices in your community
Understand your strengths and apply them strategically to address what you learn through listening
Constantly cultivate and sustain relationships in every level of the community
Work closely with others
to develop shared goals
Create shared value for the community
Connected.MediaEngage.org