© 2011 IBM Corporation

Comprehensive, converged integration platformIBM Starter Kit for Cloud x86 Edition and BladeCenter Foundation for Cloud-Sales Presentation

September, 2011

© 2011 IBM Corporation

IBM Starter Kit for Cloud - 2012

Private Cloud Must Haves….

Resource Pooling (storage, processing, memory, virtual machines…)– Resources pooled for multiple consumers using a multi-tenant model– Resources dynamically assigned/reassigned by consumer demand

Broad network access– Capabilities accessed over the network through standard mechanisms

Rapid Elasticity (and Provisioning) of Resources– Fast, automated allocation for quick scale out and release to scale in– Appearance of unlimited resources - purchase any-quantity-any-time.

On-demand Self-Service– A consumer can unilaterally provision computing capabilities– Not requiring human interaction with each service’s provider

Measured Service– Systems automatically control, optimize and measure resource use – Usage monitoring, control, and reporting provide transparency

April 9, 20234

Additionally: High Availability, Fault Tolerance is implied

© 2011 IBM Corporation

IBM Starter Kit for Cloud - 2012

What is Starter Kit for Cloud?

Starter Kit for Cloud….IBM Cloud software stack with self service, rapid provisioning and resource management, cataloging, image deployment and metering servicesProvides key benefits sought by IT managers including responsive and reliable workload deployment and resources on demand to support Infrastructure as a Service (IaaS)

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Image build, convert, manage

Virtual machine

deployment

Self-service Web Portal

Cloud Features

Accelerate Time to Market Demonstrated time to market improvement for new applications

Integrated Management Approvals, metering, billing, users and projects through a single pane of glass

Flexible, modular design: Small Footprint -- simple, quick install on systems w/ VMControl, Extensible via REST API lets partners easily customize the UI

Benefits

© 2011 IBM Corporation6

IBM Starter Kit for Cloud X86 EditionSW Offering

00D4658 – comes with 1 yr SWMA - $18801 per server00D4659 – comes with 3 yr SWMA - $26321 per server

Available Q4 - Announce 10/12, GA 10/20

*Stack Content

Starter Kit (SKC) 2.2

Tivoli Provisioning Manager for Images (TPMfi) 7.1.1

IBM Systems Director Standard Edition for X86 6.2.1.2

IBM Storage Control 4.2.1

Pre- reqsvSphere 4.1 Enterprise, VMware vCenter Server

FulfillmentHVEC/Accelerator with TReX processing

IBM Starter Kit for Cloud X86 Edition

= Components that have SWMA Support

NEW!NEW!

(1) All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. Some features

require the purchase of additional software components.

© 2011 IBM Corporation7

Starter Kit for Cloud Features

Operate Your CloudDeploy VMs

• Delegate provisioning to authorized ‘users’ to improve productivity

• Maintain full oversight to ensure an optimally running and safe Cloud through automated approval / rejection

• Standardize deployment and configuration to improve compliance and reduce errors by setting policies, defaults and templates

• Simplify administration with an intuitive interface for managing projects, users, workloads, resources, billing, approvals & metering

35:1 Slash time to market for

new apps from four months to just two or three days

35:1 Slash time to market for

new apps from four months to just two or three days

Cut costs with efficient operation

Cut costs with efficient operation

Simplify storage of thousands of images

Simplify storage of thousands of images

Create Images

• Easily create new golden master images and software “appliances” using corporate standard OS

• Convert images from physical systems or between various x86 hypervisors to use cheaper tooling

• Reliably track images to ensure compliance and minimize security risks

• Conserve resources, reducing both the number of images and the storage required for them

• Deployment of application images across compute and storage resources

• End user self service for improved responsiveness

• Ensure security through resource and VM isolation, project-level user access controls

• Easy to use - no need to know all the details of the infrastructure

• Protect your investment through full support of your current virtualization environment

• Optimize performance on IBM systems with dynamic scaling, expansive capacity and continuous operation

© 2011 IBM Corporation8

Starter Kit Benefit Summary Rapid access to

infrastructure

Easy to use self-service interface, abstracted from infrastructure complexities

Accountability for resources used on a temporary or permanent basis

Line of Business

Infrastructure Teams

IT Operations

• Receives standardized requests from end user

• Benefits from ‘delegated provisioning’ w/in defined limits

• Provided w/ a multi-tenant infrastructure

• Ability to approve/reject workloads

• Automatic workload placement

• Underlying infrastructure provides high availability

• Standardization of systems and virtual machines (images)

• Automation of OS images simplifies HW deployment and server consolidation

• Simple image management to facilitate off line updates

• Monitoring of VM usages helps manage dormant machine waste

© 2011 IBM Corporation

IBM BladeCenter™ Foundation for Cloud

Starter Kit for Cloud

Advanced Cloud

SoftwareVirt Layer

Management

NetworkingNetworking

ServersServers

StorageStorage

Capabilities Integrated Infrastructure & Virtualization

• Server, storage, network• Infrastructure provisioning

Core Cloud

• Self service cloud • Service Catalog• Run book automation

Automated Cloud

• Service Orchestration• Metering• Billing• Scheduling

Virtualization Foundation Cloud Entry Cloud Advanced

IBM Cloud Offering Roadmap

IBM CloudBurstTM

CloudVirtualized

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© 2011 IBM Corporation

Competition: Determine the threat and counter appropriately

vSphere (4 or 5 Ent, Ent+)

vCloud Director

Cloud Infrastructure Suite

VMware

Sell Entry

Sell Advanced

UCS

vSphere 4 or 5

newScale Sell Entry

Matrix

Cloud Service Automation

Cisco HP

Matrix

Entry cloud capabilities

Sell Advanced

Sell Entry

Software only Hardware + Software Hardware + Software

Cisco Intelligent

Automation

Tidal

Sell Advanced

HP

HP CloudSystem Enterprise

IBM Starter Kit for Cloud Silver Bullets Easy to install and begin seeing cloud benefits: Competitors products are complex Intuitive self-service portal with rich cloud administrative capability: Competitors lack metering, billing and

automated approval processing Image tracking and versioning of template VMs, federated image management, image conversion and

manipulation in the cloud solution. Competitors require separate third-party offerings Supports heterogeneous infrastructure based on VMware and PowerVM (future: KVM, z/VM). Competitor

management products support limited hypervisors, architectures and platform choices. Low-cost. Competing solutions are more expensive.

HP CloudSystem Matrix

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© 2011 IBM Corporation

STG DCP Package Templates

IBM Starter Kit for Cloud – Competitive Summary (Cloud Software)

Entry Level Accessibility – competitors products are complex

• Customers require an entry level cloud offering with simple installation and management.

Billing and Metering (HP and VMware only) – Competitors lack metering and billing solutions in their entry cloud solutions

• Customers require the ability to track resource usage

Simple Image Management – other clouds lack the ability to track and version VM images across a federated image library.

• Customers need the ability to quickly identify and resolve issues with the growing number of VMs in their cloud

Heterogeneous Infrastructure – VMware and to a lesser extent HP and Cisco solutions support one or two hypervisor models

• Customers need the flexibility to choose their hypervisor environments based on their workloads.

Price – competing solutions are expensive

• IBM SKC has small price advantage over vCloud Director on vSphere and significant price advantage on KVM

Entry Level Accessibility – competitors products are complex

• Customers require an entry level cloud offering with simple installation and management.

Billing and Metering (HP and VMware only) – Competitors lack metering and billing solutions in their entry cloud solutions

• Customers require the ability to track resource usage

Simple Image Management – other clouds lack the ability to track and version VM images across a federated image library.

• Customers need the ability to quickly identify and resolve issues with the growing number of VMs in their cloud

Heterogeneous Infrastructure – VMware and to a lesser extent HP and Cisco solutions support one or two hypervisor models

• Customers need the flexibility to choose their hypervisor environments based on their workloads.

Price – competing solutions are expensive

• IBM SKC has small price advantage over vCloud Director on vSphere and significant price advantage on KVM

Strengths Weaknesses

Application Installation – HP prepackaged templates of key applications (MS Exchange, Active Directory, etc…).

• SKC does not offer templates, but SKC cloud UI for administrators is simpler to use and does not require switching across multiple UIs

Application Installation – HP prepackaged templates of key applications (MS Exchange, Active Directory, etc…).

• SKC does not offer templates, but SKC cloud UI for administrators is simpler to use and does not require switching across multiple UIs

Usability – newScale offers an easy self-service interface with analytics for marketing, wizards to help end users pick services.

Isolation – newScale offers templates for secure multi-tenancy that can be used in a flexpod environment

• SKC provides RBAC, some isolation, no QoS

Usability – newScale offers an easy self-service interface with analytics for marketing, wizards to help end users pick services.

Isolation – newScale offers templates for secure multi-tenancy that can be used in a flexpod environment

• SKC provides RBAC, some isolation, no QoS

isolation – vCloud Director provides allows each tenet of the cloud to have a distinct resource pool with different resource allocation options

• SKC does not allow different allocation policies by tenant.

isolation – vCloud Director provides allows each tenet of the cloud to have a distinct resource pool with different resource allocation options

• SKC does not allow different allocation policies by tenant.

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© 2011 IBM Corporation

STG DCP Package Templates

IBM Starter Kit for Cloud – Competitive Summary (Infrastructure)

Heterogeneous ‘single pane of glass’ Management – Competitor management products support limited hypervisors, architectures and platform choices

• Customers desire converged management across the data center to increase efficiency & simplicity.

Energy monitoring, management and utilization – Competitor products lack ability to control energy usage (management), and only support server resources in the data center. Their infrastructure is not as power efficient as IBM, increasing cost

• Customers require the ability to optimize energy usage across the data center

High performance, throughput, flexibility – Competitor’s networking throughput and choice of virtualized networks are significantly limited.

• Customers desire high performance networks to maximize VM density and enable mobility to maintain service levels

Reliable Infrastructure – Competitor’s infrastructure lack redundancy, built in failover and predictive failure analytics

• Customers need maximum uptime and want to avoid repeated mobility which increases network traffic.

Price – Competing solutions are expensive

• IBM SKC has small price advantage over vCloud Director on vSphere and significant price advantage on KVM

Heterogeneous ‘single pane of glass’ Management – Competitor management products support limited hypervisors, architectures and platform choices

• Customers desire converged management across the data center to increase efficiency & simplicity.

Energy monitoring, management and utilization – Competitor products lack ability to control energy usage (management), and only support server resources in the data center. Their infrastructure is not as power efficient as IBM, increasing cost

• Customers require the ability to optimize energy usage across the data center

High performance, throughput, flexibility – Competitor’s networking throughput and choice of virtualized networks are significantly limited.

• Customers desire high performance networks to maximize VM density and enable mobility to maintain service levels

Reliable Infrastructure – Competitor’s infrastructure lack redundancy, built in failover and predictive failure analytics

• Customers need maximum uptime and want to avoid repeated mobility which increases network traffic.

Price – Competing solutions are expensive

• IBM SKC has small price advantage over vCloud Director on vSphere and significant price advantage on KVM

Strengths Weaknesses

To Be ProvidedTo Be Provided

Time to value – Cisco provides easy setup and configuration of a system to the point of being ready for production

To be provided –

Time to value – Cisco provides easy setup and configuration of a system to the point of being ready for production

To be provided –

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© 2011 IBM Corporation13

When to lead with Starter Kit x86 Edition for Cloud vs. VMware vCloud Director

Lead with Starter Kit for Cloud – As the default preferred offering (drives IBM ‘stickiness’)– Client has a heterogeneous environment and would benefit from a

common solution• VMware & KVM or VMware/KVM & PowerVM

– Clients long-term needs best served by comprehensive IBM Cloud environment. Starter Kit is the best starting point for later upgrade into Tivoli advanced Cloud offerings

– Client’s needs/environments better met by Starter Kit: High VM density/server, large vRAM, integrated approvals/metering/billing

– Client needs best time-to-value. Promote factory integrated Starter System which includes virtualization and starter Cloud software

Lead with VMware vCloud Director– Client requests (or is testing) vCloud Director– VMware management is the comprehensive tool of choice

• Sell Systems Director Upward Integration Module (UIM)– VMware seller/BP brings IBM into the deal– Also present Starter Kit as option (remember, every Starter Kit sale results

in vSphere EE and vCenter licenses, benefiting VMware)

IBM Starter Kit for Cloud

IBM Starter Kit for Cloud

VMware vCloud

Director

VMware vCloud

Director

Assumes client initial requirements align with Entry Cloud capabilitiesAssumes client initial requirements align with Entry Cloud capabilities

© 2011 IBM Corporation16

IBM BladeCenter Foundation for Cloud Overview

Management

NetworkingNetworking

ServersServers

StorageStorage

IBM x3550 M3

IBM BladeCenter HS22V

+

+

+

QLogic Virtual Fabric Extension Module

Emulex Virtual Fabric Advanced adapter BNT Virtual Fabric 10Gb Switch

IBM DS3524/EXP3524

IBM BladeCenter H

+

• High Performance Storage• High Bandwidth• Cost Optimized Storage

New Converged 10GbE/8Gb Fibre Channel Over Ethernet

High Performance, High Density, Lower Energy Processing

Out of the Box Manageability with IBM Systems Director

© 2011 IBM Corporation

Delivery Model

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DeliveryIntegration*Customization*

* optional

DistributorBP/VAREnd User

Support

BP Tools:•Red-papers•xConfig Templates*

SolutionOwner

© 2011 IBM Corporation

IBM CloudBurst (Tivoli + VMware on BladeCenter)System x PCO with Hyper V

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Virtualization pathway to Cloud

Summary and Conclusion -- Cloud made easy

IBM Cloud Starter Kit x86 Edition• Cloud Software stack made easy

Management

NetworkingNetworking

ServersServers

StorageStorage

Virtualization

Cloud

BladeCenter Foundation for Cloud• Integrated Solution, BP Enabled

Ann: Oct 11/GA: Oct 20

NOV DEC

IBM.com System x Cloud Page• NEW quick navigation to cloud

Ann: Aug 9/GA: Aug 20

© 2011 IBM Corporation

Summary and Call to Action

IBM System x offers comprehensive cloud technology that fit your needs today– BladeCenter based cloud solutions include

• BladeCenter Foundation for Cloud Virtualization Platform with: IBM Starter Kit of Cloud x86 Edition VMware vCloud Director• CloudBurst 2.1 with VMware and Tivoli Cloud Management

– System x Rack Server cloud with Microsoft Hyper V Cloud include:• SMB/Mid Market: Midrange Storage with N6210 • Large Enterprise: XIV Storage System

IBM System x Fits Cloud Solutions into a larger Framework to provide a growth path

Businesses looking for cloud solutions today can feel secure in an IBM solution– High Performance and Reliability– Faster deployment speed and no-rip-and-replace scalability– Fast ROI based on lower upfront capital cost and lower TCO

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© 2011 IBM Corporation20