Comptel: Seven Deadly Sins of Policy Control 2016

© COMPTEL CORPORATION 2016

SEVEN DEADLY SINS OF POLICY CONTROL

Policy Control Conference 2016

SPEAKERS:

Simo Isomäki, VP Monetizer

Martin Vieth, VP Solution Architecture


COMPLEXITY KILLS INNOVATION

Complexity and legacy prevent personalisation

and speed for new offer launches



POLICY CONTROL + NFV MATCH MADE IN HEAVEN OR HELL?

Standardisation

vs. adaptability

Elasticity in only

one dimension

Scalability vs.

Agility vs.

Velocity



69% of CSPs too slow to market with

product launches and

changes to plans Source: Heavy Reading

Every change takes too long

Every change costs too much

Every change is very complex

Every change requires a project

LACKING AGILITY AND SPEED TO LAUNCH A PRODUCT


© COMPTEL CORPORATION 2016 5

Is there demand

for the newly

launched product?

Is the new product

profitable?



Why do customers buy gigabytes? ‘Because operators sell gigabytes.’

HAS DATA MONETISATION REACHED PERFECTION?

Voice: unlimited

Voice: unlimited

Voice: unlimited

SMS: unlimited

SMS: unlimited

SMS: unlimited

Data: 1GB

Data: 4 GB Data: 10 GB

Buy 15

Buy 20 Buy 35

FORCE-FED CUPS


DATA DELUGE • 90% of the data created during

the last 12 months (Dreamforce)

CONNECT THE UNCONNECTED • 4 billion people are not connected

• 50 billion devices by 2020 (Cisco)

VIDEO ERA • 360° video

• From pictures to videos

• Real-time broadcasting



EQUAL SPEED FOR ALL APPS. WHY?

Static Quality

of Service.

Asymmetric

Internet.

360° streaming

video

Netflix & Twitter

Same speed. Why?



Every European must

have access to the

open internet.

MINISTRY OF EQUALITY

All internet

traffic must be

treated equally.

? !



Thank you


© COMPTEL CORPORATION 2016 © COMPTEL CORPORATION 2016

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Comptel: Seven Deadly Sins of Policy Control 2016