Cisco Connected World Technology ReportSeptember 2011

COLLEGESTUDENTS

(18-23 YEARS OLD)

YOUNGPROFESSIONALS(UNDER 30 YEARS OLD)

23

WOULD CHOOSE

INTERNETOVER A CAR.

13

SAY THE INTERNETIS AS IMPORTANT ASFOOD, WATER & AIR.

12

SAY IT’S CLOSETO THAT IMPORTANT.

55%

CAN’T LIVE WITHOUT

INTERNETTHE

2STUDENTS SAY

INTERNET

5OF

THE

IS MORE IMPORTANT THAN:

DATINGHANGING OUTWITH FRIENDS

PARTYINGLISTENINGTO MUSIC

1 SAY STAYING UPDATED

4IN FACEBOOKON

IS MORE IMPORTANT

MOBILITY IS

KINGLIST A MOBILEDEVICE AS THE

MOSTIMPORTANTTECHNOLOGYIN THEIR LIVES

23

?BUT WHATMOBILE DEVICEIS TOP DOG?

20% 19%

SAY A LAPTOPIS THEIR MOST IMPORTANT DEVICE.

SAY A SMART PHONEIS THEIR MOST IMPORTANT DEVICE.

1%THAT GAPIS CLOSING

19%

4%ONLY

OF COLLEGE STUDENTSSAY THE NEWSPAPER IS THEIR

MOST IMPORTANT TOOL FORACCESSING INFORMATION

6%ONLY

SAY TV ISTHEIR MOST IMPORTANTTECHNOLOGY

THEDECLINE OF OLD MEDIA

COLLEGE

NONSTOPSOCIALIZATION

910

COLLEGESTUDENTS

ANDYOUNGPROFESSIONALS

HAVE AFACEBOOKACCOUNT

check facebook at least 5 times a day3 of 10 employees

The Use of Mobile Devices for Accessing Information…

TV’S PROMINENCE IS DECREASING IN FAVOR OF MOBILE DEVICES LIKE LAPTOPS AND SMARTPHONES

OF COLLEGE STUDENTS AND EMPLOYEES SURVEYED GLOBALLY SAID THE NEWSPAPER IS THEIR MOST IMPORTANT TOOL FOR ACCESSING INFORMATION

ONLY

STUDENTS

HAVE NOT BOUGHT A PHYSICAL BOOK (NOT TEXTBOOKS REQUIRED FOR CLASS) IN A BOOKSTORE IN MORE THAN TWO YEARS—OR NEVER AT ALL

where are they going if not into the office?

7 YOUNG PROFESSIONALFRIEND MANAGERSAND COWORKERS ON10

THE MERGING OF PRIVATE AND WORK LIVES

2 ON TWITTER FOLLOWMANAGERS AND COWORKERS.3

23

SAY AN OFFICE ISUNNECESSARY FORBEING PRODUCTIVE.