Connecting Content to Readers:Marketing RSS as an Information Management Tool

Erika L. SevetsonChristopher Hooper-LaneRSS Development Group

I’ve been looking at the future of information, and part of it is spelled R-S-S. - Noted technology journalist Dan Gillmor

RSS group

• Membership– 2 Information Architects, 1 Tech Services/Electronic

Resources, 3 Public Services

• Charge– Explore possibilities for developing an RSS current

awareness service that would categorize health sciences RSS feeds and integrate them with SFX, document delivery, and RefWorks

– Report on feasibility, required staff input, limitations, and development timeline.

– Develop integrated medical RSS feed tool modeled on the National Library of Health Sciences – Terkko (University of Helsinki)

Phase 1: Feed Collection, FeedNavigator Evaluation & Report on

Recommendations

Phase 2: Overhaul existing RSS journal feeds pages

Phase 3: Develop bundled OPML packages

Phase 4: Develop shopping-cart like application (on hold)

Phase 5: Develop Instructional and Promotional Plans

Project phases

RSS resources

Alphabetical list

Subject list

Challenges

Internal education

• Educational presentations and updates at staff meetings

• Blog and Intranet posts

• Elevator speech about RSS

“RSS is a way for you to get ToCs of journals/magazines, headlines from your favorite newspapers, entries from relevant blogs, etc. all in one location accessible to you from any computer with Internet access.”

• Teaching materials:• 10-15 minute RSS teaching “script”• Instructional account

• Google Reader• Full • Empty

• Bloglines

Internal education

UW Medical/Nursing/PharmacyTech Update Brownbag (Feb. 2007)

On the road: CGEA/AAMC (March 2007)

External sessions

External sessions

“Keeping Current with the Health Science Literature” session in our Library Workshop Series

Curriculum integration

Virtual sessions

Virtual sessions

Incorporate into subject guides & portals

Next steps• 10 minute “mini class”

• Table tents

• Library brochure insert

The future

iGoogle

The future

The future

netvibes

Thank you!

Emailesevetson@library.wisc.educhooper@library.wisc.edu

http://snipurl.com/2968l