Upload
tbr
View
218
Download
9
Embed Size (px)
DESCRIPTION
Technology Business Research Inc.’s (TBR) Hybrid Cloud Customer Report projects the hybrid cloud market will offer vendors $7 billion in cloud market opportunities in 2014. The report surveyed 650 cloud end users across North America, Europe and Asia to map vendor opportunity, customers and competitive landscapes. The data and analysis in the report details customers’ top perceived benefits from vendors, predicts buyer behavior, and highlights the barriers to and drivers of adoption, which will shape the competitive strategies of hybrid cloud vendors over the next two years. On Feb. 6, 2014, TBR’s research team will present a webinar to discuss the findings of this research, with a focus on how hybrid cloud will transform the market, and provide high-level analysis of vendor opportunity, customers and competitors. Senior Analyst Allan Krans will share his perspectives on the trends driving adoption in hybrid cloud and provide webinar attendees with additional insight into vendors’ strategies and the future of the hybrid cloud market. He will then field questions from the audience related to the report.
Citation preview
TBR
T EC H N O LO G Y B U S I N ES S R ES EAR C H , I N C .
TBR’s Cloud Program Hybrid Cloud Customer Insights
Technology Business Research Webinar Series
Feb. 6, 2014
TBR
2 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Cloud Business Research Highlights and Outlook: Hybrid Cloud Customer Insights
Allan Krans Senior Analyst, Software and Cloud Practice Email: [email protected]
Twitter: @allankrans
TBR
3 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
TBR Cloud Program — Portfolio Product Descriptions
Customer and Competitor Reports: TBR cloud customer reports provide primary research-based insights into purchasing behavior, vendor adoption, satisfaction and demand across multiple cloud offerings and professional services segments.
Benchmarks: TBR’s benchmark reports provide analysis through qualitative and metric-based comparisons of key vendors in a market segment. Cloud data models are included with the benchmarks; this TBR research and analysis is built from the ground up based on 15-plus years of vendor-centric financial models.
Vendor Reports: Reports analyzing vendors’ cloud businesses cover all relevant segments and track performance across cloud-driven metrics including operating expenses, operating profit, headcount breakouts and geographic breakouts.
TBR Cloud Research Overview
Cloud
Benchmarks
Cloud
Business
Reports
Cloud
Customer
Research
Tracks
TBR
4 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Cloud
Benchmarks
Public Cloud
Benchmark
Managed Private &
Professional Services
Cloud Benchmark
Cloud
Business
Reports
Accenture Amazon Atos Capgemini Cognizant CSC Dell
Deloitte Fujitsu Google HP IBM Infosys Microsoft
Oracle Rackspace Salesforce SAP ServiceNow Verizon Tata
Wipro Workday *Plans in place for additional vendors
Cloud Components
Benchmark
Cloud
Customer
Research
Tracks
TBR Cloud Program — Portfolio Product Overview
Private Cloud
Customer and
Competitor Report
Hybrid Cloud
Customer and
Competitor Report
Cloud Prof. Services
Customer and
Competitor Report
Topical Cloud Reports: 2013 reports included Cloud Security and Orchestration
TBR Cloud Research Overview
TBR
5 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
TBR Annual Cloud Customer Sampling Plan 2,200 surveys annually
Each report track for two reports per year: • Private Cloud: 650/year • Cloud Professional Services: 900/year • Hybrid Cloud: 650/year
TBR’s cloud customer research program contacts buyers at enterprises across the world for private cloud, hybrid cloud and professional services
Project Approach: Survey Methodology
N. America: 1,000 • United States • Firms >500 employees
Europe: 700 • United Kingdom • Germany • France • Firms >250 employees
Asia Pacific: 500 • India • China • Firms >250
employees
TBR
6 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
CLBQ Research Highlights:
Private Cloud Customer Report
TBR
7 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Hybrid will become the new foundation for cloud service adoption as integrations become more standardized than custom Hybrid Cloud Migration
Although the direct integration opportunity is $7 billion, hybrid cloud will deliver the ability for customers to consume public and private clouds for more workloads and at greater scale.
Customers are planning the shift to hybrid environments but are still using largely custom connections between cloud resources.
Authenticity is required to capitalize on the hybrid opportunity and convert custom integrators to standardized approaches. Customers first seek cloud expertise before vendor relationship and price.
Executive Summary
Opportunity
Customer Landscape
Competitive Landscape
TBR
8 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
The $7 billion hybrid cloud opportunity is embedded at the intersection of public and private cloud markets
Executive Summary: Customer Landscape
2014 Hybrid Cloud Integration Opportunity
$67 Billion $40 Billion $7 Billion
Projected 2014 hybrid cloud integration
market opportunity
Public Cloud Market
Private Cloud Market
24% Public — Public Integration
$1.7 Billion
49% Public — Private Integration
$3.4 Billion
27% Private — Private Integration
$1.9 Billion SOURCE: TBR
TBR
9 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Vendor Opportunity: Opportunity and Cloud Expenditures
Cloud adopters increasingly consider hybrid cloud integration an integral part of cloud budget allocation
Average Enterprise 2013 Cloud
Budget $17.5M
2013 Professional
Services Expenditures
2013 Public Cloud
Expenditures $3.4M
2013 Worldwide Hybrid Cloud Integration Expenditures (n = 1,100)
2013 Public and Hybrid
Cloud Integration
Expenditures $5.4M
2013 Private Cloud
Expenditures
2013 Hybrid Cloud
Integration Expenditures
$2M
TBR
10 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Budgets vary by region, reflecting the varied state of cloud service adoption across the globe
Hybrid Cloud Expenditures by Geography
Vendor Opportunity: Opportunity and Cloud Expenditures
Hybrid Cloud: Regional Overview
• Although average hybrid cloud budgets vary by geography, aspirations to elevate individual cloud benefits across broader cloud environments are creating opportunities for cloud vendors and professional services providers.
• Prebuilt hybrid clouds as well as the integration of past cloud purchases are driving vendor opportunities across geographies.
• Recognizing the various approaches to achieving the hybrid cloud end-state by region will best position vendors for success.
$4,600
$3,100
$4,200
$0 $1,000 $2,000 $3,000 $4,000 $5,000
20
13
20
13
20
13
N. A
me
rica
(n=
13
2)
Euro
pe
(n=
10
0)
AP
AC
(n=
73
)
Average Expenditures (in $ thousands)
AVERAGE HYBRID CLOUD EXPENDITURES BY REGION
SOURCE: TBR
TBR
TBR
11 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Executive Summary: Customer Landscape
The next year is critical for vendors to capture hybrid cloud opportunity, as the wave of new customer investment will peak during 2014
Cloud Adopters’ Cloud Consideration
Although private and public clouds dominate the cloud marketplace, the percentage of consideration and anticipated purchase of the cloud environments drops drastically over the next two years. Hybrid cloud will be the primary cloud environment evaluated and purchased over the next two years, amplifying the need for integrated hybrid solutions and messaging of vendors’ hybrid cloud capabilities.
Evaluating and will purchase within the
next 12 months
Evaluating and will purchase after the
next 12 months
Public Cloud 19% 8%
Private Cloud 16% 8%
Hybrid Cloud 24% 12% n = 325; Percentages indicate percent of respondents.
“There is an awful sensation among some of the smaller groups in any business to try to build their own [cloud], and a hybrid solution appears to be the easiest way forward. It’s like putting your foot in the water and seeing how you can go with it.” — IT Architect, $1 billion to $4.9 billion, Media/ Publishing, Germany
TBR
12 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Executive Summary: Customer Landscape
The expectation for hybrid is that vendors can deliver standardization across the environment while maintaining the core benefits of cloud
Reasons for Migrating to Hybrid Cloud
• Improved operational efficiency • Ability to scale resources up and
down as needed • Reduction in total cost of ownership • Increased standardization of
processes across workloads
Top perceived benefits of hybrid cloud
Discrete benefits of individual cloud workloads
Unique value of hybrid cloud to elevate discrete benefits across holistic cloud environments
Vendor Strategy Messaging and demonstrating the integration capabilities of solutions (both cloud and services) will best position vendors to capture and maintain accounts as customers’ clouds evolve from point cloud solutions to integrated hybrid environments.
TBR
13 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Executive Summary: Customer Landscape
Hybrid approaches and needs vary significantly, requiring a service-led approach in APAC and more structured approach in N. America
Routes to Hybrid Cloud
Hybrid cloud purchase decisions in the Americas and EMEA are premeditated, with hybrid the intended end-state for cloud environments.
APAC adopters are arriving at hybrid models out of necessity,
integrating prior cloud purchases after the fact.
How vendors can succeed:
Americas and EMEA: Message integration capabilities of cloud
solutions to deliver desired hybrid end-state.
APAC: Lead with education and integration services
to help optimize cloud solutions.
Overall Hybrid Adoption rate = 22.5% (n = 2,001)
N. America Hybrid Cloud Adoption Rate = 21.7%
EMEA Hybrid Cloud Adoption Rate = 23.9%
APAC Hybrid Cloud Adoption Rate = 22.9%
TBR
14 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Average Number of Integration Methods
Utilized Top Methods Utilized
2
1.9
3.2
Executive Summary: Opportunity
Early use of custom integrations in APAC and EMEA will eventually give way to prebuilt solutions currently utilized in North America
How Customers are Arriving at Hybrid Cloud
Hybrid Integration Methods
Custom integrations
Cloud integrations through a professional services firm
Prebuilt cloud vendor integrations
Cloud integrations through ISV
Third-party delivered hybrid cloud (through ISV, MSP or professional services firm)
TBR
15 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
0%
20%
40%
60%
80%
100%
WORKLOADS MIGRATED TO HYBRID CLOUD
2013 2014 EST.
TBR
SOURCE: TBR
Executive Summary: Customer Landscape
Building on initial workload transitions, customers will accelerate hybrid adoption for core, mission-critical applications in 2014
Hybrid Cloud Workload Migration
While Storage and Test & Dev. will lead all workloads in hybrid migration in 2014, the most rapid migration of workloads to hybrid cloud will be across BI, HR and ERP workloads.
+39% +38% +36%
Messaging of integration services capabilities and delivering preintegrated workloads for hybrid cloud will position vendors for success in 2014.
TBR
16 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Executive Summary: Competitive Landscape
Demonstrating a breadth of cloud-specific knowledge and capabilities can disrupt the traditional IT vendor landscape
Vendor Consideration
Cloud knowledge and complete line of cloud capabilities
With customers seeking proven cloud know-how and complete solutions, vendors cannot rely on existing relationships and market reputation to carry them into the hybrid cloud space — demonstrating tech leadership will be the key differentiator in the hybrid cloud market.
Value and price
Ease of doing business
Existing vendor relationships
SOURCE: REUTERS
TBR
17 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Questions?
TBR
18 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Allan Krans Senior Analyst, TBR’s Software & Cloud Practice Email: [email protected] Twitter: @allankrans Telephone: 603.758.1819
Hybrid Cloud Customer Insights: Webinar Contact Information
James McIlroy Vice President of Sales Email: [email protected] Telephone: 603.929.1166
Twitter: @TBRinc SlideShare: www.slideshare.net/TBR_Market_Insight YouTube: www.youtube.com/user/TBRIChannel
TBR
19 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Cloud Vendor Reports (Cloud Business Quarterly)
Benchmarks (Benchmark XLS data is also available)
• Accenture Cloud* • Amazon Web Services* • Atos Cloud* • Capgemini Cloud* • Cognizant Cloud* • CSC Cloud* • Dell Cloud* • Deloitte Cloud* • Fujitsu Cloud* • Google Cloud* • HP Cloud* • IBM Cloud* • Infosys Cloud* • Microsoft Cloud* • Oracle Cloud* • Rackspace* • Salesforce.com • SAP Cloud* • ServiceNow* • TCS Cloud* • Verizon Cloud* • Wipro Cloud* • Workday
Public Cloud Benchmark The public cloud program compares and analyzes the strategies, results and drivers of 50 key vendors in the public cloud segment across Software as a Service, Platform as a Service and Infrastructure as a Service. Managed Private & Professional Services Cloud Benchmark* The managed private cloud and professional services program compares and analyzes the strategies, results and drivers of 29 key vendors in the managed private cloud and professional services market across Business Process as a Service, Software as a Service, Platform as a Service, Infrastructure as a Service, cloud consulting, cloud SI and cloud ADM. Cloud Components Benchmark* The cloud components program compares and analyzes the strategies, results and drivers of 12 key vendors that sell the building blocks of software and hardware used to construct public and private clouds. Note: There are also three semiannual cloud adoption studies and cloud topic reports (Cloud Security is available now and Cloud Orchestration is upcoming).
Syndicated Research Coverage
TBR Cloud Practice Syndicated Coverage
*Semiannual Report
About Us Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators.
Serving a global clientele, TBR provides timely and actionable market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. To learn how our analysts can address your unique business needs, please visit our website or contact us today.
Contact Us
1.603.929.1166 [email protected] www.tbri.com 11 Merrill Drive Hampton, NH 03842 USA
This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright-protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.