Content is QueenHow to rule the Story World

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Content Queen• Ruler of the story world

• Develops multiple stories

• Creates a unified story bank

• Has a vision and plan

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Every Queen needs a Plan

• Manage Risk

• Create Opportunity

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Golden Rules

1. Set a direction

2. Plan your journey

3. Serve the people

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Keys to the Content Kingdom

1.Count your gold

2. Keep your treasures safe

3.Match the jewels to the occasion

4. Share the wealth

5. Measure your value

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Count your GoldThe Communications Audit

• Inventory what you have that can support your campaign

• Include photos, videos, articles, presentations

• Assess your Strengths, Weaknesses, Opportunities, Threats

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Keep your treasures safeStrategy & Management Plan

1. Plan it: message, medium, timeline, & budget

2. Build it: interview clips, visuals, transcripts, & finished video

3. Store it: organize, backup & access

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Match the jewels to the occasionRepurposing & Customization

Extend the life of your content

•What new audiences & occasions would benefit from this story?

•What changes do I make to fit the story to the occasion & the audience?

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Rule the Story World

• Make a plan

• Remember the golden rules:

1. Set a direction

2. Plan your journey

3. Serve the people

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Thank you for coming.Go forth and tell stories!

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l ionhear tpr.ca

a l lanah@lionhear tpr.ca

@AllanahMooney

http : / /www. l inkedin .com/in/ l ionhear tpr

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