Embed Size (px)
DESCRIPTION
In this Content Marketing 360 webcast, John McEvoy, owner of CrossFit Craic, joins The Pulse Network's Nick Saber and Tyler Pyburn to discuss community-driven content.
Citation preview
1
Empowering Your Community Through Content
A Production of The Pulse Network
AGENDA
Introduction Latest Content Marketing Trends About John McEvoy and CrossFit Craic 5 Tips in 10 Minutes How-To Implement Takeaways and Q&A
2
3
MEET YOUR CO-HOSTS
3
TYLER PYBURN@TYPYBURN
NICK SABER@NICKSABER
4
JOIN THE CONVERSATION
4
5
TREND: QUALITY vs. QUANTITY
5
SOURCE: VentureBeat
66
TREND: TO BRAND OR TO SPONSOR
SOURCE: AdAge
77
TREND: MEASURING RESULTS
SOURCE: Curata
8
FEATURED GUEST
8
9
5 TIPS IN 10 MINUTES
9
10
#1: UTILIZE RICH MEDIA
10
Photos, Videos, Written Content Written Posts daily on the site
as well as on other sites Video Montages Photos used daily on the site as
well as on Facebook Content should be relevant to
your members
11
#2: MAKE YOUR COMMUNITY THE STAR
11
Feature their accomplishments Both in and outside of your
walls Take special care to highlight their
achievements with you
12
#3: ENCOURAGE USER-GENERATED CONTENT
12
Posting scores and updates to your blog or social channels
Sharing their own stories Posting videos of themselves Interacting with other members of
the community
13
#4: BE INVOLVED IN YOUR OWN COMMUNITY
13
Create/Curate content relevant to your community
Interact with your community across channels
Keep your blog active
14
#5: CREATE A “MEMBERS ONLY” SECTION
14
Gives your members a place to interact with each other
Allows members to share content with each other
Creates an exclusivity
15
LEARN MORE
15
CrossFitCraic.com
16
QUESTIONS AND TAKEAWAYS
16
17
CONTACT
17
TYLER PYBURN@TYPYBURN
NICK SABER@NICKSABER
JOHN McEVOY@JOHN_MC_EVOY
