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Russ Henneberry's presentation covered content marketing during his session at the 2010 MarketSTL Conference
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Is Your MarketingIgnored, Tolerated or Desired?
Presented byRuss Henneberry
Why Content Marketing Is The Most Powerful Marketing Strategy You’ve Never Heard Of
Content Marketing Defined
Content Marketing is:
• creating and freely sharing valuable content with your target market on a consistent basis.
Goals are:
• Create new customers
• Create repeat customers
• Create referrals
• Achieve opt-in permission to market
• Create Relationships and Evangelists in My Market
Content Comes In Four Main Forms
Content Is Distributed In Many Forms
What Is Valuable Content?
What Kind Of Content Do People Find Valuable?
Pull or Push?
Give your market consistent value and they will demand your marketing through:
• RSS
• Twitter, Facebook, LinkedIn, YouTube
• Attending your speaking events
• Downloading your ebooks
• etc, etc, etc.
Quick Start Guide
1. Determine what market segment you will target
2. Hit the coffee shop. Pick your markets brain. Best question: What makes their hair turn gray?
3. Get a home base for your content (usually a blog)
4. Measure your results
How To Measure Your EffortsGoals are:
• Create new customers
• Create repeat customers
• Create referrals
• Achieve opt-in permission to market
• Create Relationships and Evangelists in My Market
Your Content Marketing strategy should be creating a group of people that:• Know You• Like You• Trust You
What Does Russ Mean By Home Base?
Russ’s Content Marketing Strategy
3 Deadliest Content Marketing Mistakes
Russ Henneberry
Contact info:[email protected]
http://www.russhenneberry.comTwitter: @RussHenneberry
