Rigid infrastructures Too many tools Too many products
Set approvals
, Acce
ss contr
ols
Test and
quality
Activate
service
Coordinate instal
l proce
ss
Business
selects
applicatio
n
Patch VMs, OSs,
applications
IT planning meetings
Set up networks
Purchase asset
s
Set up
Facilities
Set up storage
Load OS
Load
OSs
Install server
s
Load VM
s
Deploy
application
Manage
over lifecyc
le
With too complex processes
30% new IT project initiatives
70% ongoing IT operations
Yields too little innovation
Presenter
Presentation Notes
Key takeaways: IT needs to address key challenges of innovation, agility and financial management Yet - IT sprawl and incompatible islands of IT cause >70% of IT resources being tied up in ‘ongoing IT operations’ Goal: Flip the ratio Spend more than 70% of IT resources on innovation and less than 30% on operations --------------------------------------------------------------------------------------------------------------------------- Let’s start with the key problem that prevents IT from keeping up with the speed of business, and hinders innovation, agility and efficiency. Every customer I’ve met with over the past 12 months confirmed that they’re struggling with 70+% of their resources being stuck in operations, fire drills and activities to keep the lights on. Given the number of legacy and current applications that are in rigid siloes on separate infrastructure islands – and the number of server and storage islands on your datacenter floor, it becomes more and more difficult to maintain SLAs and keep up with the speed of business. We call this trend “IT Sprawl” – and it is not slowing down or going away. How many servers do you have? How many of them are virtualized? How much storage capacity do you manage? How much of it in siloes that don’t talk to each other? And how well is server, CPU, memory and storage utilization balanced across your datacenter? As a result, most IT organizations are seeing a widening gap between what the business demands and what IT can deliver. They can’t keep up with the speed of business – and lack the agility to respond to business requests in a timely manner. This pressure for agility and innovation is only exacerbated by the Big bets they are making. They are betting on the cloud, they are betting on Big Data -analytics, and they are betting on mobility to enhance their customer relationships while keeping security front-and-center to protect their enterprise’s investments and reputation. We’ve all seen the numbers, every 60 seconds, 98,000+ tweets, 695,000 status updates on Facebook, 11 million instant messages, 700,000 Google searches, 217 new mobile web users. All of this demands ever more computing power, more storage capacity, more network bandwidth to transport everything at light-speed. This requires IT to provide to the business the ability to turn on a dime, to flex capacity on demand, to find the needle they need from this giant information haystack and serve it up to the right audience, in whichever device they desire. CI is at the heart of all of that, it’s the foundation for all of your customer’s Big Bets and the key to tackling all their top challenges.
Major infrastructure trends to address these challenges
Converged Infrastructure Cloud Software Defined
Data Center (SDDC)
Security
Storage Servers Facilities
Services
Network
Management
Presenter
Presentation Notes
If you look at these trends and you look at the marketplaces we're addressing, they all have certain things in common--they're large markets that are growing, we're addressing them with HP-unique IP, and as we sell more of these products into these markets, we're driving margins that are higher than what we make elsewhere in the business and elsewhere traditionally. So that's the business framework; let's talk about the market. In infrastructure, what we really see are three major trends out there driving the marketplace. The first trend is converged infrastructure, the second one is cloud, and the third one is one that you're really just starting to hear about out in the general marketplace, which we call the software-defined data center. And again, as I'm happy to say, HP has a leading position in all three of these, so we're extremely well positioned for where the market is going and its future.
The Data Center of the future will be Software Defined
Leading the era of convergence
2009
Defined requirements of Converged Infrastructure
Integrated products into simplified turnkey solutions
Delivered the most complete portfolio
2010 2011 2012
Leveraging CI as the foundation for Cloud
2013
Designed for fully virtualized deployment, compatible with multiple virtualization platforms
SERVERS STORAGE NETWORK
SERVERS STORAGE NETWORK
Innovation Investments
FOUNDATION FOR CLOUD
Security
Storage Servers Facilities
Services
Network
Management
100% developed in software
Presenter
Presentation Notes
Slide 2 - the evolution of CI over the past 3 years (used it in the CI 2.0 kick-off)…Use the email from Tom Joyce to get to the single definition… I do think the one thing it is still missing is the design in software, virtualization, and heterogeneous virtualization elements. So I would love to see those added as you indicated. Heterogeneous is important to outflank VMware, Microsoft Citrix etc. Designed for virtualization and 100% software are important to outflank people like NetApp and other subsystem/traditional network hardware providers that want to grab a piece of this. My $.02.
Software defined data center A programmable interface that creates a unified interface across the data center to deliver dynamic and rapid deployment of traditional and cloud applications, giving the agility businesses need to respond to change and new market opportunities.
Presenter
Presentation Notes
If you look at these trends and you look at the marketplaces we're addressing, they all have certain things in common--they're large markets that are growing, we're addressing them with HP-unique IP, and as we sell more of these products into these markets, we're driving margins that are higher than what we make elsewhere in the business and elsewhere traditionally. So that's the business framework; let's talk about the market. In infrastructure, what we really see are three major trends out there driving the marketplace. The first trend is converged infrastructure, the second one is cloud, and the third one is one that you're really just starting to hear about out in the general marketplace, which we call the software-defined data center. And again, as I'm happy to say, HP has a leading position in all three of these, so we're extremely well positioned for where the market is going and its future.
#3 – The benefits of SDDC, align IT to business needs • Dynamic and rapid deployment of cloud applications
• Increase IT efficiency with services automation and orchestration
• Business agility and scalable service
Manually configure infrastructure, device by device in response to demand
Manage applications, services, and a quality experience
Security
Storage Servers Facilities
Services
Network
Management
Presenter
Presentation Notes
Slide 3 – HP’s definition of SDDC - we want to radically transform data centers by setting a new industry benchmark – point B Provide the best integrated customer experience Designed as a platform, sold as a solution, promoted as an ecosystem Deliver this experience anytime, anywhere, for any workload, from any device about three years ago, we introduced the idea of convergence. And the way you want to think about convergence is this--it's really the third major wave of infrastructure in the data center. If you go back to the 1960s, it all started with the mainframe. And the mainframe wave lasted a very long time. In fact, it lasted all the way up to the 1980s. And in the 1980s, that wave started to get replaced with client server, and one name you know as best-of-breed computing, where people decomposed the stack and bought individual pieces. And that's the predominant way that infrastructure computation happens in the data center today. But we saw a change happening, and the change was happening for a couple of big reasons. One, customers wanted to start to buy from fewer, larger suppliers who could handle more of their needs. And then secondly, the underlying technologies were starting to change in that client server and best-of-breed got too complicated, too inefficient, and there needed to be a better, more efficient way to deliver IT services. And that's where convergence came in--the idea of consolidating server, network, storage, and management into one consolidated infrastructure. And HP's incredibly well positioned here, because we're the only company that plays in all of those elements. And since they're all of our own elements that we design, we can design it right from the ground up.
Dynamic and rapid deployment of applications to the cloud
• Applications managed as one, not as a long to-do list
• Provisioning in minutes, not months
• Compliance enforced automatically
App App App App
3
3
2 2
3
3
2 2
3
3
2 2
3
3
2 2
Management Software
Network Power and Cooling
Storage Servers
Presenter
Presentation Notes
HP’s view is that infrastructure architecture MUST be modernized so that it can handle the reality of modern applications. Infrastructure exists solely to run applications, which in turn run the business. So anything other than an application-centric approach to IT infrastructure makes no sense at all. Our application-centric approach is designed around optimizing for modern applications. Our goals are threefold: Applications must be simpler to manage. We need to go back to the ideal of a “single CD” to describe the app. Our view is that we need a template that completely describes the entire requirements for a given application. This template can be used as a single point of management for an entire application. The infrastructure must be further decoupled from the application through a virtualization layer that enables infrastructure changes (planned and unplanned) to occur without impacting application service levels. The infrastructure itself must be engineered to maximize every hour, watt, and dollar so as to run every application as efficiently as possible. We call this new brand of IT “Converged Infrastructure”. By bringing together the necessary parts of infrastructure into one place, we can deliver on the new application-centric imperatives. Converged Infrastructure enables: Greater efficiency through integration Ability to manage an app as one by bringing together all the infrastructure that an app is dependent upon into one point of management. VROOM: Virtualized: not just VMs, but virtualizing the entire infrastructure: compute, storage, fabric, and power (yes we virtualize power) Resilient: leveraging expertise in NonStop and Business Critical Systems, a Converged Infrastructure must run through planned and unplanned downtimes Orchestrated: not just automating within a “silo” (i.e. servers or storage) but orchestrating the changes across the entire infrastructure so apps can be provisioned in minutes, not months Optimized: capacity utilization and energy consumption. Modular: in terms of size (start small, buy more as you grow) and technology (blades to Virtual Connect, to Matrix) – can consume the technology as the customer needs it/is ready for it
HP CloudSystem Respond to new application requests in minutes versus months with Cloud Maps
• Quickly create new application environments, often in less than an hour
• Repeatable, proven deployments lower risk and assure optimized performance and SLAs
• Built-in disaster tolerance, compliance and lifecycle management
• Save up to 200 staff-hours* per application environment in design, development and deployment
* Based on HP experience in customer engagements
Publish Design
Deploy
Create a rich catalog of
application services ready for
push-button deployment
HP Cloud Maps: Prepackaged
application templates integrate
decades of expertise
Presenter
Presentation Notes
Another market leading feature of our flagship CloudSystem offering is Cloud Maps. Cloud Maps are pre-defined service profiles or templates that accelerate the process of building a cloud service catalog and accelerate the provisioning of the application, middleware, database and infrastructure associated with the service; saving hundreds of hours on service creation and deployment. It often takes less than an hour from the time you obtain a Cloud Map until the application is available for consumption by users. And over and above the time savings, HP Cloud Maps: Enable repeatable, proven deployments that lower risk and assure optimized performance and service levels. Working with application/software partners, Cloud Maps eliminate design and ongoing application maintenance errors, giving clients proven cloud service designs right out of the box. Offer functionality not available previously, for example customers can now check for compliance and deploy patches. Using Cloud Maps, customers can save up to 200 staff-hours per application in design, development, and deployment and can choose from our rich catalog of business applications. Cloud is a complex area that we’ve greatly simplified with Cloud Maps. HP Cloud Maps automate the provisioning and maintenance of physical and virtual infrastructure, operating systems, and applications -- enabling greater flexibility, compliance, and reliability for our clients.
OpenFlow enabled on 25 switches 15M ports worldwide
Virtual cloud networks, sentinel security and open APIs
Presenter
Presentation Notes
So as I mentioned, we've already been at this a long time, and we have by far the most comprehensive SDN available in the marketplace today. At the base level, the infrastructure layer, we have been supporting OpenFlow, which is a standard that allows that open access. We've enabled that already on 25 of our switch products, and we have over 15 million ports installed already that are OpenFlow enabled. Just yesterday in New York City, we announced our SDN controller, and this is a controller that gives you that centralized management that separates the control from the data movement on the network. And on top of that, we already enable open access to the application layer. And two folks you see there, HBO and CERN, are our beta test partners who are doing distributed security on their network using our SDN in one case, and doing distributed load balancing in the other, using our SDN. So we have real customers using real applications on SDN today.
#5 – The roadmap to SDDC success Seamless enablement from today to the future
Today Future
C-Class + 3PAR
OpenFlow switches
SDN Full SDDC
Infrastructure layer
Control layer
SD Application layer
Security
Storage Servers Facilities
Services
Network
Management
CloudSystem
Presenter
Presentation Notes
Gary Thome2/4/2013 openflow switches need to be added to final deck, van sdn, move cloudsystem out of infra layerits a solutions or platform not application - should fusion be off to the side. ts - deploying a service, when they talk about app, it's an app to the service. service layer instead of app layer - sd application instead of app.
Effective workshops and assessments, IP and tools Faster ROI
Leading-edge IP, tools, methodologies and IT products Higher savings $$ Modernization and rationalization experience and leadership Lower risk
Unmatched breadth of leading IT services and technologies Comprehensive solution
Presenter
Presentation Notes
With applications modernization from HP, you can expect to receive a faster ROI, higher savings, lower risk, and a more comprehensive solution. Faster ROI starts with the fact that you are not only leveraging our consultants and their expertise, but that they in turn make use of tools and processes developed as a result of our past experiences with modernization projects. It also stems from the fact that we focus on defining a roadmap first, so that the projects we undertake will have the maximum impact on your results, in the fastest and most efficient way. Our use of cutting-edge intellectual property, for example, our visual intelligence tools and the products we leverage from HP Software, and our methodologies and project management teams and skills result in higher savings for you. Our experience in these areas, combined with the fact that we have modernization consultants familiar with nearly every application and infrastructure technology, combined with our project management tools and processes, lower the project and business risk for you. And, finally, we are unmatched in our ability to bring the knowledge and skills needed to support your technology and business strategies. We leverage the skills and resources you have in place, and can bring in expertise and technologies across the IT spectrum—from traditional IT infrastructure, to Converged Infrastructure and Converged Cloud, to mobility and information management & analytics, to help you achieve your application modernization objectives. We’ve done this for thousands of other clients; we can do it for you. Here’s a recent example:
