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Benjamin Nowak
Founder & CEO, Cinamaker
REAL-TIME INTERNETBeijing, China
September 22, 2017
OTT Today
Early and most current OTT
programming
Is Linear
Emulates old TV model
Has Limited interactivity
REAL-TIME INTERNETBeijing, China
Video Evolution is Accelerating
Live & Interactive
2016 / 2017
Live & InteractiveLive &
Hyper Interactive
2018…
Host/Viewer
Interaction
Audience Integrated
into Broadcast
Gaming Integrated
into Video
Programming
Tbd…
Fan Engagement
E-Commerce
@KPBC @CINAMAKERAPP
REAL-TIME INTERNETBeijing, China
Current OTT models are being disrupted
Original OTT was a direct adaptation of the current TV business model
Current OTT Linear Content
Not Real Time
Limited or No Interactivity
New OTT enabled by real-time video
New models are being driven by gaming and social
REAL-TIME INTERNETBeijing, China
OTT Tomorrow
The next wave of video content will
offer immersive interactivity for users
and encourage audience participation
viewer participation
host/guest interaction
compete
collaborate
influence show
REAL-TIME INTERNETBeijing, China
OTT Tomorrow
Software tools are driving innovation
Software applications will become integrated with video streams
Broadcasting becomes interactive
Extra content presented based on location and timecode
Custom, software-based TV programs and generalized software
platforms will become the backbone of the media industry
Audience integrated with hostREAL-TIME INTERNET
Beijing, China
Evidence of Changes Coming
Micro-Channel is Evolving Rapidly
From single camera to multi-camera (eg: Cinamaker)
From chat to interactive applications (eg: Telescope)
E-Commerce Product Sales (eg: Storefront Social)
Easy, High Quality Content Creation (eg: Musical.ly)
Direct fan engagement (eg: Live.ly, YouNow, Live.me)
REAL-TIME INTERNETBeijing, China
Successful Models to Emulate
We can learn from 20 years of experience with the
Internet and the gaming industry
Social Networks
Online Gaming, MMO’s
Digital Marketing
1:1 Advertising
Usage Analytics
Continuous Optimization
REAL-TIME INTERNETBeijing, China
Production Tools Are EvolvingShift from Broadcast tools to Mobile Native tools
Expensive
Difficult to Setup & Operate
Legacy Architecture
Affordable
Easy to Setup & Operate
Real-Time & Mobile Native
REAL-TIME INTERNETBeijing, China
The Future is Now
Changes in content development:
Mobile is the New TV
New shows and scripts are being conceived and written for interactivity with the viewer
TV content development is starting to resemble video game development with a strong emphasis on video and video interaction
Today’s creators want quality content with minimal effort(eg: Musical.ly)
REAL-TIME INTERNETBeijing, China
The Future is Now
Cinamaker - Full Multi-Camera Production Studio with
Host/Guest Interaction
Telescope - Realtime Polls, Digital Engagement and
Activations, Social Platform Integration
REAL-TIME INTERNETBeijing, China
Peek into future interaction with live production tools
launched in 2017
Future Interactive, Micro-Channel Possibilities
News Curated Crowd Sourced Live Content, Contextual Enhanced Content Links, Real-Time
Polling
Sports Bet with Friends, Integrated Real-Time Stats, Visual Fantasy Sports
Entertainment Traditional Game Show with Remote Participants (eg: Hollywood Squares 2018)
User Influence of Outcomes, Storyline
Educational Ask Me Anything, Remote Educators, Contextual Enhanced Content
REAL-TIME INTERNETBeijing, China
In Summary
Convergence of Broadcast TV and OTT will disrupt the
current content marketplace
Successful models will be:
Hyper-Interactive
Micro-Channel
Mobile
REAL-TIME INTERNETBeijing, China
Cinamaker Studio
Contact Sales
USA:
China :
Kate Dawson
Tim Song
+86 139 1608 9055
REAL-TIME INTERNETBeijing, China
